Private company

Ideal Standard

Logo: Ideal Standard International, CC BY-SA 4.0, via Wikimedia Commons4

Multinational plumbing fixture company

Ideal Standard is a privately held multinational plumbing fixture company headquartered in Belgium. Operating primarily in Latin America and Europe, the brand dates back to 1949, when it was used to brand fixtures of the foreign operations of the American Standard group. The "Ideal" name traces back to the "Ideal Boilers" brand used by the American Radiator Company.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1901Founded1
  • Industryplumbing1
  • HeadquartersBrussels metropolitan area1
  • Websitewww.idealstandard.com
  • Legal formPublic limited company (Belgium)1
  • LEI549300JOV771WI9QIN383
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressDa Vincilaan 2, 1930 Zaventem, Belgium3
  • Registered withFederal Public Service Economy (Ministry of Economy), 0891.422.1793

Ideal Standard is a privately held multinational plumbing fixture company headquartered in Belgium.2

Products and brands

As of 2014 the company was headquartered in Belgium, and had over 10,000 employees. Its products include bathroom fittings including bathrooms, sanitary ware, and showers, sold under brands including Armitage Shanks, Ceramica Dolomite, Porcher, and Vidima. Since 2018 the creative direction for Ideal Standard has been led by designer and architect Roberto Palomba, along with his studio, Palomba Serafini Associati.

From Wikipedia’s article on Ideal Standard, shared under CC BY-SA 4.0.5

Subsidiaries and ownership

Owners

From Wikidata.1

Acquisitions

In September 2023, it was announced Ideal Standard had been acquired by the Mettlach-headquartered ceramics manufacturer, Villeroy & Boch for €600 million. The transaction was completed in March 2024.

From Wikipedia’s article on Ideal Standard, shared under CC BY-SA 4.0.5

Timeline

  1. 1901Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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