The story
In 1988, the IGA brand was introduced to Australia by Davids Holdings, when 10 stores became members of IGA. In 2019, IGA had 7% of the grocery market in Australia. In January 2020, there were over 1,400 IGA stores in Australia.
IGA stores are typically located in suburbs that are too small, remote or do not have existing larger stores. Some stores offer a larger selection of curated or artisan products, than the bigger chains.
In 2018, IGA began a rebrand to position the chain as a uniquely local option, scrapping the white colour and corrugated metal for dark grey, signwriting typography and handcrafted style icons. As part of the rebrand their slogan "How the locals like it" was changed to "Where the locals matter".
From Wikipedia’s article on IGA Supermarkets, shared under CC BY-SA 4.0.4