Private company

In Kind Direct

Logo: In Kind Direct, Public domain, via Wikimedia Commons3

UK charitable organization based in City of London1

In Kind Direct is a charity in the United Kingdom founded in 1996 by King Charles III (the then Prince of Wales). The charity distributes new donated usable consumer goods from manufacturers and retailers to British charities working both domestically and abroad. King Charles III is In Kind Direct's Royal founding patron, and Rosanne Gray CEO since December 2019.2 It employed 33 people in 2024.1 Its revenue was £37.1 million in 2024.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1

In Kind Direct is a charity in the United Kingdom founded in 1996 by King Charles III (the then Prince of Wales). The charity distributes new donated usable consumer goods from manufacturers and retailers to British charities working both domestically and abroad. King Charles III is In Kind Direct's Royal founding patron, and Rosanne Gray CEO since December 2019.2

The story

Founded by Charles III in 1996.1

Leadership

Who has led In Kind Direct, and when. Pick a name to see everywhere that person has worked.

Products and brands

Operations

In Kind Direct collects donated goods from companies and distributes them to charitable organisations, reducing their expenditure on essential items. They vet organisations rigorously to ensure proper use of the products and prevent resale. Charitable organisations receiving donations agree not to sell or trade the goods. In Kind Direct track donations and report the impact to their corporate partners and funders.

International network

In 2013 In Kind Direct was the founding member of a new charity, In Kind Direct International (IKDI). IKDI was established to set up a network of charities from a growing number of countries, all distributing donated surplus new goods from donors to charities, not for profit organisations, associations and social enterprises. Members of the IKDI Network work together to share information about donations and to share knowledge and expertise to enable goods to be distributed to charities and their beneficiaries in the most effective way. This network consists of three members: In Kind Direct in the United Kingdom, Innatura in Germany and Dons Solidaires in France. IKDI is currently seeking to expand into Northern Europe and Asia.

From Wikipedia’s article on In Kind Direct, shared under CC BY-SA 4.0.4

Employees over time

In Kind Direct employees by year133 in 2024+94% since 2016
0102030402016: 171720162017: 19192017+12%2018: 17172018−11%2019: 18182019+6%2020: 19192020+6%2023: 35352023+84%2024: 33332024−6%
  • 2024331
  • 2023351
  • 2020191
  • 2019181
  • 2018171
  • 2017191
  • 2016171

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

In Kind Direct revenue by year137.1M GBP in 2024+65% since 2016
010.0M GBP20.0M GBP30.0M GBP40.0M GBP2016: 22.5M GBP22.5M GBP20162017: 18.9M GBP18.9M GBP2017−16%2018: 16.9M GBP16.9M GBP2018−11%2019: 17.9M GBP17.9M GBP2019+6%2020: 29.9M GBP29.9M GBP2020+67%2021: 32.1M GBP32.1M GBP2021+7%2022: 23.7M GBP23.7M GBP2022−26%2023: 33.5M GBP33.5M GBP2023+41%2024: 37.1M GBP37.1M GBP2024+11%
  • 202437.1M GBP1
  • 202333.5M GBP1
  • 202223.7M GBP1
  • 202132.1M GBP1
  • 202029.9M GBP1
  • 201917.9M GBP1

Timeline

  1. 1996Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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