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INUV on NYSE

Inuvo, Inc.

In its 2026 annual report the company says: “Inuvo is a market leader in generative artificial intelligence for modeling media audiences.”5 It is headquartered in Little Rock, United States.2

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Last updated Oct 21, 2026.

Overview

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  • TickerINUV on NYSE2
  • IndustryServices-Advertising2
  • HeadquartersLittle Rock, United States2
  • Incorporated inNV3
  • Business address500 President Clinton Ave., Ste. 300, Little Rock, Ar 722013
  • Filer categoryNon-accelerated filer, Smaller reporting company3
  • Legal formCorporation2
  • LEI5299005F0TSZLGRUFZ812
  • StatusActive2
  • LEI statusLapsed (not renewed)2
  • Registered addressc/o CSC SERVICES OF NEVADA, INC., 2215-B RENAISSANCE DR, 89119 Las Vegas, United States2
  • Registered withBusiness Center (Secretary of State), NV198710368092

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Inuvo is a market leader in generative artificial intelligence for modeling media audiences. As a leading provider of AI-driven data and advertising technology solutions, we have successfully commercialized a proprietary, patented large language model (“LLM”) that identifies and actions the reasons why consumers are interested in products, services, or brands - rather than who they are - offering a high-performance, privacy-by-design solution for the modern advertising landscape.5 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

74.5%Gross margin6
-7.8%Operating margin6
-5.9%Net margin6
2.9%Revenue growth, 20256
-50.8%Return on equity6

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue26¢$22.0M
  • Other costs74¢$64.2M
  • Income tax0¢$10.7K

Out of $86.2M in revenue.6 The company lost money this year.

Financial statements

Revenue78910116$86.2M in 2025+40% since 2019
0$25.0M$50.0M$75.0M$100.0M2019: $61.5M$61.5M20192020: $44.6M$44.6M2020−27%2021: $59.8M$59.8M2021+34%2022: $75.6M$75.6M2022+26%2023: $73.9M$73.9M2023−2%2024: $83.8M$83.8M2024+13%2025: $86.2M$86.2M2025+3%
Gross profit78910116$64.2M in 2025+65% since 2019
0$20.0M$40.0M$60.0M$80.0M2019: $38.8M$38.8M20192020: $36.3M$36.3M2020−6%2021: $43.9M$43.9M2021+21%2022: $45.4M$45.4M2022+3%2023: $63.4M$63.4M2023+40%2024: $71.8M$71.8M2024+13%2025: $64.2M$64.2M2025−11%
Operating income78910116-$6.7M in 2025−13% since 2019
-$15.0M-$10.0M-$5.0M02019: -$7.7M-$7.7M20192020: -$8.0M-$8.0M2020+4%2021: -$7.8M-$7.8M2021−3%2022: -$12.6M-$12.6M2022+63%2023: -$10.4M-$10.4M2023−18%2024: -$5.5M-$5.5M2024−47%2025: -$6.7M-$6.7M2025+21%
Net income78910116-$5.1M in 2025+14% since 2019
-$15.0M-$10.0M-$5.0M02019: -$4.5M-$4.5M20192020: -$7.3M-$7.3M2020+63%2021: -$7.6M-$7.6M2021+4%2022: -$13.1M-$13.1M2022+72%2023: -$10.4M-$10.4M2023−21%2024: -$5.8M-$5.8M2024−45%2025: -$5.1M-$5.1M2025−12%

Every line of the income statement as filed: the last 2 fiscal years, latest first.6

Period ending2025-12-312024-12-31
Net revenue$86.2M$83.8M
Cost of revenue$22.0M$12.0M
Gross profit$64.2M$71.8M
Marketing costs$51.9M$59.7M
Compensation$12.1M$12.1M
General and administrative$6.9M$5.5M
Total operating expenses$70.9M$77.3M
Operating loss-$6.7M-$5.5M
Financing expense, net-$259.9K-$266.8K
Other income$1.9M$26.8K
Loss before taxes-$5.1M-$5.8M
Income tax expense-$10.7K-$8.0K
Net loss-$5.1M-$5.8M
Net loss-$0-$0
Basic14.5M shares14.0M shares
Diluted14.5M shares14.0M shares

Compare Inuvo, Inc. with another company

Corporate structure

Inuvo, Inc. sits at the top of its group. 11 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Inuvo, Inc.

  • ARMISTICE CAPITAL, LLC Filed SCHEDULE 13G on Inuvo, Inc., latest Aug 14, 2026
  • Robert H. Drysdale Filed SC 13G/A on Inuvo, Inc., latest Feb 23, 2024 (3 filings since Feb 14, 2022)
  • INGALLS & SNYDER LLC Filed SC 13D/A on Inuvo, Inc., latest Nov 22, 2021
  • Inuvo, Inc. Little Rock, Arkansas, United States
    • Alot, Inc. Subsidiary · Delaware, United States
    • Bonfire Publishing Group, LLC Subsidiary · Florida, United States
    • Daily Reads, LLC Subsidiary · Florida, United States
    • Emerald Brands, LLC Subsidiary · Arkansas, United States
    • Kowabunga Marketing, Inc. Subsidiary · Michigan, United States
    • Netseer, Inc. Subsidiary · Nevada, United States
    • Southern Muse Media, LLC Subsidiary · Florida, United States
    • Think Relevant Media, LLC Subsidiary · Arkansas, United States
    • ValidClick, Inc. Subsidiary · Missouri, United States
    • Vertro, Inc. Subsidiary · Delaware, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Inuvo, Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$21.2M6 Dec 31, 2025$19.9M6 Dec 31, 2024+6.6%
Accumulated depreciation$19.6M6 Dec 31, 2025$18.1M6 Dec 31, 2024+8.2%
Property and equipment, net$1.6M6 Dec 31, 2025$1.8M6 Dec 31, 2024−9.1%
Finance-lease assets$06 Dec 31, 2025$18.2K6 Dec 31, 2024−100.0%
Operating-lease assets (leased space)$663.6K6 Dec 31, 2025$913.4K6 Dec 31, 2024−27.3%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$9.9M6 Dec 31, 2025$9.9M6 Dec 31, 20240%
Intangible assets, net (excluding goodwill)$3.4M6 Dec 31, 2025$3.9M6 Dec 31, 2024−12.1%
Finite-lived intangibles, gross$9.8M6 Dec 31, 2025$12.4M6 Dec 31, 2024−20.8%
Finite-lived intangibles, net$3.4M6 Dec 31, 2025$3.9M6 Dec 31, 2024−12.1%

Properties, in its own words

Our corporate headquarters are located in Little Rock, Arkansas where we originally entered into a five-year agreement to lease office space on October 1, 2015. The lease has undergone several amendments and was amended again in January 2024 for three additional years. It is currently set to expire in January 2027. The amended lease is for 7,831 square feet. We also have office space in San Jose, CA where in May 2023, we entered into an agreement to lease 4,128 square feet of office space commencing on September 1, 2023. The lease has a term of sixty-five months with an abatement period of five months.

In addition to our office space, we maintain data center operations in third-party colocation facilities in Los Angeles, CA and Secaucus, NJ.

Item 2 of the 10-K filed Mar 5, 2026.5

Leadership

Who has led Inuvo, Inc., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Scott Mitchell2006–2008
  2. Stan Antonuk2008
  3. Richard K. Howe2008–2010
  4. Charles D. Morgan2010
  5. Charles L. Pope2010
  6. Mitchell Tuchman2010
  7. Peter A. Corrao2012
  8. Robert C. Buchner2026–now

Chair

  1. Richard K. Howe2012–now

President

  1. Scott Mitchell2007–2008
  2. R. Brady Whittingham2007–2008
  3. Peter A. Corrao2012
  4. Barry Lowenthal2023–2026
  5. Derric Ciccone2026–now

Chief financial officer

  1. Jody Clarence Brown2007–2008
  2. Gail L. Babitt2009
  3. Wallace D. Ruiz2010–2026
  4. Derric Ciccone2026–now

Chief operating officer

  1. Stan Antonuk2006–2007
  2. Don Walker Barrett Iii.2013–2021
  3. Robert C. Buchner2025–now
2010201520202025
Board members and other officers (28)

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • Alot, Inc. Delaware4
  • Bonfire Publishing Group, LLC Florida4
  • Daily Reads, LLC Florida4
  • Emerald Brands, LLC Arkansas4
  • Kowabunga Marketing, Inc. Michigan4
  • Netseer, Inc. Nevada4
  • Southern Muse Media, LLC Florida4
  • Think Relevant Media, LLC Arkansas4
  • ValidClick, Inc. Missouri4
  • Vertro, Inc. Delaware4

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Former names

  • KOWABUNGA! INC.Jul 3, 2008 to Aug 6, 20093
  • THINK PARTNERSHIP INCMar 15, 2006 to Sep 23, 20083
  • CGI HOLDING CORPMay 13, 1998 to Feb 22, 20063
  • GEMSTAR ENTERPRISES INCNov 19, 1996 to Apr 14, 19983

Timeline

  1. Aug 11, 20268-K Results of operations; Executive or director change; Regulation FD disclosure59
  2. Jul 8, 20268-K Regulation FD disclosure60
  3. Jul 1, 20268-K Entered a material agreement; Ended a material agreement; New debt or obligation61
  4. Jun 23, 20268-K Shareholder vote62
  5. May 14, 20268-K Results of operations; Regulation FD disclosure63
  6. Apr 3, 20268-K Entered a material agreement64
  7. Mar 5, 20268-K Results of operations; Regulation FD disclosure65
  8. Feb 17, 20268-K Entered a material agreement66
  9. Feb 3, 2026New chief executive Robert C. Buchner becomes CEO14
  10. Feb 2, 20268-K Other events67
  11. Jan 29, 20268-K Regulation FD disclosure68
  12. Jan 28, 20268-K Entered a material agreement; Results of operations; Executive or director change69
  13. Jan 15, 20268-K Entered a material agreement; New debt or obligation; Unregistered sale of shares70
  14. Mar 5, 2012New chief executive Peter A. Corrao becomes CEO15
  15. Oct 6, 2010New chief executive Mitchell Tuchman becomes CEO18
  16. Oct 6, 2010New chief executive Charles L. Pope becomes CEO17
  17. Oct 6, 2010New chief executive Charles D. Morgan becomes CEO16
  18. Dec 16, 2008New chief executive Richard K. Howe becomes CEO20
  19. May 19, 2008New chief executive Stan Antonuk becomes CEO19
  20. Aug 8, 2006New chief executive Scott Mitchell becomes CEO21

Calendar

Coming up

  1. Nov 5, 2026Reports results for the quarter ending Sep/2026 A year earlier it reported ($0.12) a share, on Nov 6, 2025.71

When it reported results

  1. Aug 11, 2026Reported quarterly or annual results59
  2. May 14, 2026Reported quarterly or annual results63
  3. Mar 5, 2026Reported quarterly or annual results65
  4. Jan 28, 2026Reported quarterly or annual results69
  5. Nov 6, 2025Reported quarterly or annual results72
  6. Aug 7, 2025Reported quarterly or annual results73
  7. May 9, 2025Reported quarterly or annual results74
  8. Feb 27, 2025Reported quarterly or annual results75

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

249 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 70 major events, 118 insider forms, 5 large holders, 36 other. The latest 20:

  1. Oct 2, 20264 EDGAR
  2. Aug 19, 20264/A EDGAR
  3. Aug 19, 20264/A EDGAR
  4. Aug 19, 20264/A EDGAR
  5. Aug 19, 20264/A EDGAR
  6. Aug 19, 20264 EDGAR
  7. Aug 19, 20263 EDGAR
  8. Aug 19, 20263 EDGAR
  9. Aug 14, 2026SCHEDULE 13G EDGAR
  10. Aug 11, 20268-K EDGAR
  11. Aug 11, 202610-Q EDGAR
  12. Aug 7, 2026EFFECT EDGAR
  13. Aug 7, 2026424B3 EDGAR
  14. Jul 30, 2026S-3 EDGAR
  15. Jul 8, 20268-K EDGAR
  16. Jul 6, 20264 EDGAR
  17. Jul 6, 20263 EDGAR
  18. Jul 6, 20264 EDGAR
  19. Jul 6, 20264 EDGAR
  20. Jul 6, 20264 EDGAR

The 249 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

11 open-market trades by officers, directors and large owners since October 2021: 10 buys and 1 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 9, 2025Lowenthal BarryPresidentSale6,585$3.56$23.4KForm 4
Jun 12, 2025Howe Richard KDirectorBuy15,000$3.65$54.8KForm 4
Jun 12, 2025RUIZ WALLACE DCFOBuy7,000$3.49$24.4KForm 4
May 24, 2022Lee Kenneth EwellDirectorBuy12,500$0.47$5.9KForm 4
May 23, 2022Lee Kenneth EwellDirectorBuy12,500$0.48$6.0KForm 4
May 20, 2022Lee Kenneth EwellDirectorBuy25,000$0.48$12.0KForm 4
May 19, 2022Lee Kenneth EwellDirectorBuy25,000$0.48$12.0KForm 4
May 18, 2022Lee Kenneth EwellDirectorBuy157,480$0.48$75.6KForm 4
May 17, 2022Lee Kenneth EwellDirectorBuy108,520$0.45$48.8KForm 4
Nov 17, 2021MORGAN CHARLES DDirectorBuy307,965$0.68$209.4KForm 4
Nov 16, 2021MORGAN CHARLES DDirectorBuy42,035$0.68$28.6KForm 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Robert BuchnerChairman of the Board and Chief Executive Officer62$84.4K$594.5K79
2025Richard K. Howe,63$425.0K$568.8K79
2025Wallace D. Ruiz,$300.0K$368.9K79
2024Former ExecutiveChairman and Chief Executive Officer$425.0K$973.9K79
2024Chief Financial Officer$292.7K$438.6K79

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 32. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
Perkins Capital Management Inc515,011$6.5M4.9%−67,280
Armistice Capital, LLC1,622,307$2.0M0.1%New
Vanguard Capital Management LLC523,329$659.4K0.0%+17,451
Geode Capital Management, LLC134,188$169.1K0.0%−24,759
BlackRock, Inc.123,814$156.0K0.0%No change
Vanguard Fiduciary Trust Co62,902$79.3K0.0%No change
Renaissance Technologies LLC57,441$72.4K0.0%−31,800
State Street Corp54,805$69.1K0.0%No change
Centiva Capital, LP48,485$61.1K0.0%+20,178
Citadel Advisors LLC35,690$45.0K0.0%New
Jane Street Group, LLC33,705$42.5K0.0%−16,601
Northern Trust Corp25,126$31.7K0.0%No change
Bridgeway Capital Management, LLC20,000$25.2K0.0%No change
Susquehanna International Group, Llp17,322$21.8K0.0%+3,375
Vanguard Global Advisers, LLC3,088$3.9K0.0%No change
Tower Research Capital LLC (TRC)1,548$1.9K0.0%−946
Osaic Holdings, Inc.943$1.2K0.0%−600
Royal Bank Of Canada1,129$1.0K0.0%No change
Truvestments Capital LLC174$2190.0%No change
UBS Group AG120$1510.0%−324
Barclays PLC110$1390.0%New
First Horizon Corp76$960.0%No change
SBI Securities Co., Ltd.60$760.0%+50
TD Waterhouse Canada Inc.41$460.0%+35
Bogart Wealth, LLC30$380.0%New

13F reports cover disclosed long positions in U.S. stocks only.

SEC filer profile

How Inuvo, Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARInuvo, Inc.1
  • CIK0000829323
  • Employer ID (EIN)87-04504505
  • Filer statusNon-accelerated filer not an emerging growth company; a smaller reporting company; not a shell company5
  • Incorporated inNevada5
  • Fiscal year endsDecember 311
  • Industry code (SIC)7310 Services-Advertising1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address500 President Clinton Ave., Ste. 300, Little Rock, AR 722011
  • Phone501-205-85081
  • Shares outstanding16,483,079 as of Aug 3, 202613
  • Public float$63.2M as of Jun 30, 20255
  • AuditorEISNERAMPER LLP, Iselin, New Jersey PCAOB ID 274; no auditor attestation of internal control over financial reporting5
  • On EDGAR sinceNov 7, 19961
  • Filings1,570 in all: 4 (616), 8-K (384), 10-Q (62), 3 (39), 10QSB (31), 4/A (25), DEF 14A (23), SC 13G/A (22)1
    All 53 form types

    424B3 (21), 424B5 (21), 10-K (20), UPLOAD (19), 425 (18), 8-K/A (18), SC 13G (18), DEFA14A (17), EFFECT (17), CORRESP (15), S-3 (15), 10-K/A (12), 10QSB/A (12), SC 13D (12), 10KSB (11), 10KSB/A (11), CT ORDER (11), S-8 (10), SC 13D/A (10), 10-Q/A (9), S-3/A (9), PRE 14A (8), NT 10-Q (6), REGDEX (6), SB-2/A (6), 3/A (4), DEFR14A (4), ARS (3), NT 10-K (3), S-4/A (3), 8-A12B (2), PRE 14C (2), REGDEX/A (2), SEC STAFF LETTER (2), 10-12B (1), 144 (1), AW (1), CERTAMX (1), DEF 14C (1), DEFM14A (1), PRER14A (1), RW (1), S-4 (1), SB-2 (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (10-K) Mar 5, 2026
    Quarterly report (10-Q) Aug 11, 2026
    Proxy statement (DEF 14A) Apr 30, 2026
    Latest 8-K (8-K) Aug 11, 2026

Securities registered for trading

ClassSymbolExchange
Common StockINUVNYSE

From the cover page of the 10-K filed Mar 5, 2026 (Section 12(b) of the Exchange Act).5

Risk factors and legal proceedings

The risks Inuvo, Inc. names in Item 1A of its 10-K filed Mar 5, 2026: 2 risks under these headings, as written.5

  • Business Risks
  • Technological Risks
  • We are subject to risks from publishers who could fabricate clicks either manually or technologically.
  • Regulatory Risks
  • We are subject to the continued listing standards of the NYSE American and our failure to satisfy these criteria may result in delisting of our common stock.
  • Financial Risks

Legal proceedings

We may be involved from time to time in legal proceedings, investigations and claims incidental to the conduct of our business.

On January 29, 2026, Carambolico LTD commenced a lawsuit, captioned Carambolico LTD v. Alot, Inc., No. 04CV-26-458 (Ark. Cir. filed Jan. 29, 2026), in the Circuit Court of Benton County, Arkansas naming Alot, Inc., a wholly owned subsidiary of Inuvo, Inc., as defendant. The complaint asserts breach of contract and tort claims under a services agreement that was between Carambolico Ltd. and Alot, Inc. and seeks $1.5 million in fees thereunder. Inuvo believes the claims asserted are without merit. Inuvo intends to vigorously contest this lawsuit.

As previously disclosed, on January 29, 2026, pursuant to a class action settlement agreement, we received approximately $6.2 million in proceeds as a claimant in such class action lawsuit.

The opening of Item 3, Legal Proceedings.5

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