Private company

iQue

Logo: iQue, Public domain, via Wikimedia Commons3

Chinese joint venture between Wei Yen and Nintendo

iQue, Ltd. (simplified Chinese: 神游科技; traditional Chinese: 神遊科技; pinyin: Shényóu Kējì) is a Chinese video game localization and development company located in Suzhou. It was founded in 2002 as a joint venture between Taiwanese-American engineer Wei Yen and Nintendo to manufacture and distribute Nintendo hardware and software for mainland China. iQue released the iQue Player in 2003 and went on to distribute several Nintendo handheld systems under the iQue brand.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jul 21, 2002Founded1
Suzhou Center Building
Photo: Shwangtianyuan, CC BY-SA 4.0, via Wikimedia Commons5

iQue, Ltd. (simplified Chinese: 神游科技; traditional Chinese: 神遊科技; pinyin: Shényóu Kējì) is a Chinese video game localization and development company located in Suzhou. It was founded in 2002 as a joint venture between Taiwanese-American engineer Wei Yen and Nintendo to manufacture and distribute Nintendo hardware and software for mainland China.2

Corporate structure

iQue is part of a group headed by Nintendo. 42 entities, 8 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Nintendo established iQue in December 2002 as a joint venture with Wei Yen, a veteran of earlier Nintendo hardware collaborations. Yen had previously served as senior vice president at Silicon Graphics, where he contributed to Project Reality, the hardware project that became the Nintendo 64. After leaving SGI, Yen founded BroadOn, which developed the cryptographic security system used in the iQue Player to deter piracy.

The company introduced its first product, the iQue Player, in 2003. The system adopted a handheld TV game format in part to comply with a 2000 Ministry of Culture ban on the sale of traditional home video game consoles. In the following years, iQue distributed official Nintendo products for the mainland Chinese market, focusing primarily on handheld systems, which were not subject to the same ban. While Nintendo and iQue initially planned to release the Wii across mainland China, these plans were ultimately scaled back, and the iQue Player was the company's only home console released in China.

By 2013, iQue became a wholly-owned subsidiary of Nintendo. During the early 2010s, iQue contributed to emulator development for Nintendo's Virtual Console services, including NES and Game Boy emulation on Nintendo 3DS and Nintendo 64 emulation on Wii U. The company later supported development of the Nintendo 64 emulator used for Nintendo Switch Online.

Starting from 2017, Nintendo wound down distribution of older hardware under the iQue brand. Nintendo partnered with Tencent to introduce the Nintendo Switch in mainland China in 2019. iQue shifted to providing customer support for legacy products and began localizing Nintendo titles into simplified Chinese, while Nintendo Hong Kong handled traditional Chinese.

In 2019, iQue began hiring programmers and developers, transitioning to be a QA office for Nintendo.

From Wikipedia’s article on IQue, shared under CC BY-SA 4.0.4

Products and brands

  • video game console

Listed on Wikidata.1

An iQue variant of the Game Boy Advance was released on 8 June 2004. Its revisions were also released under the iQue brand; the Game Boy Advance SP was released in October 2004, and the Game Boy Micro was released in October 2005.

Eight games were released for the Game Boy Advance. Twelve more games were planned, but cancelled due to high piracy of the system.

From Wikipedia’s article on IQue, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. Jul 21, 2002Founded Founded1

Sources

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