JGSP Novi Sad

The beginnings of public transportation in Novi Sad date back to 1868, when the city authorities at the time were asked to grant permission for public passenger coaches to be used around the city. The number of public horse drawn coaches kept growing that by 1884 their activity was regulated by a statute.

With the development of the City of Novi Sad came the idea of introducing electric trams. The first tram in Novi Sad started working and servicing passengers on 30 September 1911. When Novi Sad became the center of the newly formed Danube Banovina in 1929, the population size of the city increased exponentially. In 1930, the city authorities decided to buy three buses for public transportation. Public transportation was on the rise, but with the outbreak of World War II, and the occupation, bus traffic was reduced. The interruption of tram traffic came in 1944 as a result of the Allied bombing where a power station was badly damaged. The tram service restarted on 25 May 1945.

The decision of the National Committee established the City transport company (Serbian: Градско саобраћајно предузеће, Gradsko saobraćajno preduzeće) on 3 August 1946. With the growing use of buses for public transportation, tram services were completely cancelled and demolished by 1958.

In order to ensure better conditions for the reception and dispatch of suburban and intercity passengers, the Novi Sad bus station was built and opened in December 1967, next to the

Novi Sad railway station. Seventy new Volvo buses were launched in 1969 out of 110 in GSP bus lot that year.

By the decision of the City Council of Novi Sad in 1991, GSP was declared a public enterprise under the jurisdiction of the City. The workers council was abolished and a management board was formed, consisting of representatives of the city and the enterprise.

In November 2024, the company's director Mladen Papović was arrested in an international police action as being part of the group which was involved in smuggling narcotics from abroad; as a result, Milan Balać was appointed as new company's director.