The story
Founded by Bae Yong-joon in 1996.1
Private company
KeyEast
Logo: keyeast.co.kr3
South Korean company
KeyEast (Korean: 키이스트; stylized in all caps) is a management agency founded by actor Bae Yong-joon.2 It is part of SM Studios.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
1996Founded1
- Industryshow business1
- HeadquartersSeoul1
- Websitewww.keyeast.co.kr
- Legal formjoint-stock company1
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KeyEast (Korean: 키이스트; stylized in all caps) is a management agency founded by actor Bae Yong-joon.2
Corporate structure
KeyEast is part of a group headed by SM Studios. 12 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
- SM Studios Seoul
- KeyEast Seoul
- Dear U Subsidiary · Samseong-dong
- Mystic Story Subsidiary · Seoul
- All I Know Music Subsidiary
- APOP Subsidiary
- Mystic Actors Subsidiary
- Mystic89 Subsidiary
- SM Culture & Contents Subsidiary · Seoul
- Hoon Media Co., Ltd. Subsidiary
- Hotel Tris Co., Ltd. Subsidiary
- SM Life Design Group Subsidiary · Paju
Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Leadership
Who has led KeyEast, and when. Pick a name to see everywhere that person has worked.
- FounderBae Yong-joon1
Products and brands
- Korean drama
- music
Listed on Wikidata.1
Subsidiaries and ownership
Parent company
Owners
From Wikidata.1
Timeline
- 1996Founded Founded1
Links
- Websitewww.keyeast.co.kr1
- Facebookwww.facebook.com/keyeastofficial1
- WikipediaKeyEast
- WikidataQ11133743
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataKeyEast on Wikidata
- 2WikipediaKeyEast on Wikipedia
- 3Company websiteKeyEast logo