Logo: LiveWire's web site, Non-free logo, via Wikipedia5
American electric motorcycle manufacturer
LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC).3 It is part of Harley-Davidson.1 Its shares trade on NYSE under the symbol LVWR.1Wikipedia text CC BY-SA 4.0
LiveWire is an American electric motorcycle manufacturer. It was initially launched as a dedicated electric vehicle (EV) division for Harley Davidson in July 2021. The company was spun-off from its parent and went public on September 27, 2022, via merger with a special-purpose acquisition company (SPAC). It was the first publicly traded electric motorcycle company in the United States.3
Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Cost of revenueResearch and developmentSelling, general and admin
Cost of revenue24¢$30.1M
Research and development19¢$23.9M
Selling, general and admin57¢$71.1M
Income tax0¢$189.0K
Out of $25.7M in revenue.10 The company lost money this year.
Financial statements
Revenue11121310$25.7M in 2025−17% since 2020Operating income11121310-$75.5M in 2025−2% since 2020Net income11121310-$75.1M in 2025−3% since 2020
Revenue1415$9.1M in Q2 FY2026+78% since Q1 FY2026Operating income1415-$18.0M in Q2 FY2026+2% since Q1 FY2026Net income1415-$18.2M in Q2 FY2026+0% since Q1 FY2026
Total assets11121310$146.4M in 2025+183% since 2020Total liabilities11121310$100.4M in 2025+139% since 2021Shareholders’ equity11121310$46.0M in 2025+111% since 2019Cash11121310$82.8M in 2025+7754% since 2019Long-term debt10$74.2M in 2025
Total assets1415$117.9M in Q2 FY2026−19% since Q1 FY2025Total liabilities1415$106.0M in Q2 FY2026+6% since Q1 FY2025Shareholders’ equity1415$11.9M in Q2 FY2026−74% since Q1 FY2025Cash1415$52.9M in Q2 FY2026−36% since Q1 FY2025Long-term debt1415$76.8M in Q2 FY2026+4% since Q1 FY2025
Cash from operations11121310-$53.5M in 2025−0% since 2020Capital spending11121310$3.8M in 2025+18% since 2020Free cash flow11121310-$57.4M in 2025+1% since 2020Share buybacks121310$1.0M in 2025
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
LiveWire is part of a group headed by Harley-Davidson. 71 entities, 24 countries on record. Switch between the flow chart and the network, and select any entity to see its details.
Harley-Davidson Canada GP Inc. Subsidiary · Canada
Harley-Davidson Canada Inc. Subsidiary · Canada
Harley-Davidson Central and Eastern Europe s.r.o. Subsidiary · Czechia
Harley-Davidson Credit Corp. Subsidiary · Nevada, United States
Harley-Davidson Customer Funding Corp Subsidiary · Nevada, United States
Harley-Davidson De Mexico, S. De R.L. De C.V. Subsidiary · Mexico
Harley-Davidson do Brazil Ltda. Subsidiary · Brazil
Harley-Davidson España S.L. Subsidiary · Spain
and 45 more
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
What it owns
What LiveWire reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.
The LiveWire electric motorcycle was first displayed to the media in June 2014, as part of Harley Davidson's Project LiveWire Experience, a traveling dealer demo. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.
In May 2021, Harley Davidson announced it was spinning LiveWire off as its own brand, including replacing the Harley Davidson logo on the motorcycles with the LiveWire logo. The first LiveWire branded motorcycle, named LiveWire ONE, was unveiled at the July 8 International Motorcycle Show in Sonoma, California. In December, Harley Davidson announced it was merging LiveWire with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by private equity executives John Garcia and Michele Giddens, and it would begin publicly trading on the NYSE with ticker symbol "LVW". The deal was reportedly financed by $400 million of ABIC's cash held in trust, $100 million from Harley-Davidson, and $100 million from Taiwanese scooter manufacturer Kymco, through a private investment in public equity (PIPE) sale.
In the company's Q4 2021 earnings report, released in February 2022, it announced its next electric model, the LiveWire Del Mar, would be introduced in the second quarter.
LiveWire manufactures the LiveWire brand of motorcycles. Its first product is the LiveWire ONE electric motorcycle. Electric motorcycles are seen as easier and quieter to ride than gas-powered motorcycles, with no clutch or gearshift, or hot exhaust pipes.
The company reportedly planned to develop three more electric models with a goal of manufacturing 100,000 motorcycles by 2026.
The company's second model, the LiveWire Del Mar, was announced in February 2022, and was reportedly the first to use LiveWire's scalable, modular ARROW platform. It was intended to be lighter and less expensive than the LiveWire One, and debuted in the US market at $15,500 MSRP.
In November 2024, Livewire announced enhancing their existing partnership with Powersports company KYMCO to produce the Maxi-Scooter, utilizing the same ARROW powertrain as their current S2 product line. The LiveWire Maxi-Scooter is expected to debut in the first half of 2026.
Read the full text
Operations
The company operates dual headquarters at Milwaukee, Wisconsin and Mountain View, California. Its motorcycles are manufactured in York, Pennsylvania at Harley Davidson's plant. The company reportedly plans to continue to work with Harley Davidson dealers, and is also reportedly planning dedicated LiveWire showrooms, starting in California.
As of January 2022, Harley Davidson Chairman and CEO Jochen Zeitz was continuing to lead LiveWire as a separate corporate entity and was the acting CEO, while Ryan Morrissey was the company's president.
Oct 24, 2024Reported quarterly or annual results59
Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar
Filings
376 filings to the SEC since October 2021: 5 annual reports, 13 quarterly reports, 45 major events, 137 insider forms, 1 large holders, 175 other. The latest 20:
39 open-market trades by officers, directors and large owners since October 2021: 0 buys and 39 sales. Grants, option exercises and gifts are left out.
What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.
From the cover page of the 10-K filed Feb 20, 2026 (Section 12(b) of the Exchange Act).16
Risk factors and legal proceedings
The risks LiveWire names in Item 1A of its 10-K filed Feb 20, 2026: 75 risks under these headings, as written.16
Risks Related to Our Business
We are an early-stage company with a history of losses and expect to incur significant expenses and continuing losses for several years. We have yet to achieve positive operating cash flow and, given our projected funding needs, our ability to generate positive cash flow is uncertain.
Our research and development efforts may not yield the expected results or results on expected timelines or at expected costs.
Increases in costs, disruption of supply, or shortage of materials and components necessary for our electric vehicles, could materially and negatively affect our business.
Our limited operating history makes evaluating our business and future prospects difficult.
We may be unable to develop and produce electric vehicles of sufficient quality, on a schedule and at scale that would appeal to a large customer base.
The electric vehicle sector is growing and our products and services are and will be subject to competition from competitors.
Our business and prospects depend significantly on our ability to build the LiveWire brand and consumers’ recognition, acceptance and adoption of the LiveWire brand. We may not succeed in continuing to maintain and strengthen the LiveWire brand.
We have an established standard of quality and associated consumer expectations through our H-D motorcycle lineage. If we are unable to continue providing quality services and customer service, our business and reputation may be materially and adversely affected.
Our relationship with H-D presents potential opportunities, synergies and risks. Our brand and reputation could be materially and negatively affected through negative publicity regarding H-D and its products and services.
H-D could make decisions for the benefit of its overall business that could negatively impact our overall business.
Our relationship with H-D may impact our other business relationships or potential business relationships.
The other 64 risks
Leveraging contract manufacturers, including H-D, KYMCO Group and other potential partners, to contract manufacture electric vehicles is subject to risks.
If retail partners are unwilling to participate in our go-to-market business model or are unable or ineffective in establishing or maintaining relationships with customers for electric vehicles, it may adversely impact our business.
If we are unable to establish and maintain confidence in our long-term business prospects among customers and analysts and within our industry, or are subject to negative publicity, then our business, prospects, financial condition and operating results may suffer materially.
We, our service providers, and our suppliers are subject to numerous regulations. Unfavorable changes to, or failure by us, our service providers or our suppliers to comply with these regulations could materially and negatively affect our business, prospects, financial condition and operating results.
Electric vehicles are inherently new products. We may experience significant delays in the design, production and launch of our electric vehicles, which could materially and negatively affect our business, prospects, financial condition and operating results.
Our business may suffer if our products or features contain defects or fail to perform as expected. We may choose to or be compelled to undertake product recalls or take other similar actions, which could adversely affect our brand image, business and operating results.
We depend on suppliers, including critical and single source suppliers, to deliver components according to schedules, prices, quality and volumes that are acceptable to us. We may be unable to effectively manage these suppliers. Uncertainties in the global economy may negatively impact suppliers and other business partners, which may interrupt the supply chain and require other changes to operations. These and other factors may adversely impact revenues and operating income.
The success of our business depends on the availability of power and charging infrastructure for electric vehicles. Limitations on that infrastructure may negatively impact our business.
We may face challenges in expanding our business and operations internationally, and our ability to conduct business in international markets may be adversely affected by legal, regulatory, political and economic risks.
The battery’s range and life will deteriorate with usage and time, which, if material, could negatively influence potential customers’ decisions to purchase our electric vehicles.
Unexpected termination of leases or failure to renew the lease of our existing premises or to renew such leases at acceptable terms could materially and adversely affect our business.
We are subject to scrutiny associated with environmental, social and governance (“ESG”) matters.
Our electric vehicles use lithium-ion battery cells. When not properly managed, lithium-ion battery cells have been observed to catch fire or vent smoke and flame on rare occasions. If our electric vehicles exhibit those conditions, it could have a negative effect on our reputation and business.
Our industry and its technology are rapidly evolving and may be subject to unforeseen changes. Developments in alternative technologies or improvements in current and future enabling and competitive technologies may adversely affect the demand for our electric vehicles.
Our future growth and success are dependent upon consumers’ adoption of, and their demand for, two- and three-wheeled electric vehicles in a sector that is generally competitive, cyclical and volatile.
The unavailability, reduction or elimination of government and economic incentives or government policies that are favorable for electric vehicles and domestically-produced vehicles could have a material adverse effect on our business, prospects, financial condition and operating results.
Our electric motorcycles’ quiet performance compared to internal combustion engine motorcycles may subject riders to greater risks.
Vehicle retail sales depend heavily on affordable interest rates and availability of credit for vehicle financing and a substantial increase in interest rates could materially and adversely affect our business, prospects, financial condition and operating results.
Our inability to effectively grow or manage our financing and credit risk could materially and adversely affect our business, prospects, financial condition and operating results
Our warranty reserves may be insufficient to cover future warranty claims which could adversely affect our business, prospects, financial condition and operating results.
We may become subject to product liability claims, which could materially and negatively affect our financial condition and liquidity if we are not able to successfully defend or insure against such claims.
We depend on revenue generated from a limited number of models and in the foreseeable future will be significantly dependent on a limited number of models.
We are subject to risks associated with exchange rate fluctuations, interest rate changes, commodity and credit risk.
The loss of key personnel could adversely affect the operations and profitability of our business.
Our business, prospects, financial condition and operating results may be adversely affected by health pandemics and epidemics, natural disasters, actual or threatened war, terrorist activities, political unrest, and other outbreaks.
Weather may impact retail sales by our independent dealers.
Any financial or economic crisis, or perceived threat of such a crisis, including a significant decrease in consumer confidence, may materially and adversely affect our business, prospects, financial condition and operating results.
Our financial results may vary significantly from period to period due to fluctuations in our operating costs, product demand and other factors.
We may seek to obtain future financing through the issuance of debt or equity, which may have an adverse effect on our stockholders or may otherwise adversely affect our business.
We intend to continue to grant equity awards under our Incentive Award Plan, which has resulted and will result in additional share-based compensation expenses.
If our electric vehicle owners modify our electric vehicles regardless of whether third-party aftermarket products are used, the electric vehicle may not operate properly, which may create negative publicity and could materially and negatively affect our business.
Our inability to obtain and/or retain necessary licenses and permits to operate the business may negatively impact our financial results.
If our goodwill becomes impaired, our operating results could be negatively impacted.
The Term Loan contains covenants that may restrict our business and financing activities.
Risks Related to the Separation and Our Ongoing Relationship with H-D
Our business and H-D’s business overlap and we may compete, or be perceived as competitors, in certain markets.
Our inability to maintain a strong relationship with H-D or to resolve favorably any disputes that may arise between us and H-D could result in a significant reduction of our revenue.
We are a smaller company relative to H-D which could result in increased costs because of a decrease in our purchasing power and difficulty maintaining existing customer relationships and obtaining new customers.
We are dependent on H-D for a number of services, including services relating to quality and safety testing. If those service arrangements terminate, it will require significant investment for us to build our own safety and testing facilities, or we may be required to obtain such services from another third party at increased costs.
Any decision by us to help electrify H-D products, or the products of any other company, may not achieve the intended results or return on investment when compared to developing our own motorcycle portfolio.
H-D may fail to perform under various transaction agreements that were executed as part of the Separation or we may fail to have necessary systems and services in place when certain of the transaction agreements expire.
We will be required to make payments to H-D under the Contract Manufacturing Agreement, Tax Matters Agreement, Master Services Agreement, and certain other agreements, and the amounts of such payments could be significant.
As we are a “controlled company” within the meaning of the NYSE listing standards and rely on exemptions from certain corporate governance requirements, our stockholders may not have the same protections afforded to stockholders of companies that are subject to all NYSE corporate governance requirements.
We may not be successful as an independent, publicly traded company, and we will not enjoy the same benefits that we did as a wholly owned subsidiary of H-D.
Some of our directors and executive officers own restricted stock units and/or stock options covering H-D common stock that fluctuate in value in accordance with the value of H-D’s share price and/or other performance metrics, which could cause conflicts of interest that could result in us not acting on opportunities we otherwise may have.
H-D holds the direct contractual relationship with many key suppliers required for us to produce our electric vehicles. Disputes between H-D and these critical suppliers may negatively impact our electric vehicle production.
Risks Related to Information Technology, Intellectual Property, Data Security and Privacy
We collect and process significant information about our customers and their vehicles and are subject to various privacy, marketing and consumer protection laws.
We are subject to cybersecurity risks to our various information systems and software and any material failure, weakness, interruption, cyber event, incident or breach of security could prevent us from effectively operating our business.
We may need to defend ourselves against intellectual property infringement claims, which may be time consuming and would cause us to incur substantial costs.
If we are unable to maintain, protect or enforce our rights in our proprietary technology, brands or other intellectual property, our competitive advantage, business, financial condition and results of operations could be materially and negatively affected.
Risks Related to Other Legal, Regulatory and Tax Matters
We are subject to substantial regulation and unfavorable changes to, or failure by us to comply with, current or future regulations could materially and negatively affect our business and operating results. Increased environmental, safety, emissions or other regulations, including those intended to address climate change, may result in higher costs, cash expenditures and/or sales restrictions.
Our operations may impact the environment or cause exposure to hazardous substances, and our properties may have environmental contamination, which could result in material liabilities to us.
Changes in US or international trade policy, including the continuation or imposition of tariffs and the resulting consequences, could adversely affect our business, prospects, financial condition, and operating results.
The strategic partnership with KYMCO Group, as well as relationships with STACYC’s key vendors, could be negatively impacted by geopolitical events that might occur between mainland China and Taiwan.
We are subject to anti-corruption, anti-bribery, anti-money laundering, financial and economic sanctions and similar laws, and noncompliance with such laws can subject us to administrative, civil and criminal fines and penalties, collateral consequences, remedial measures and legal expenses, all of which could adversely affect our business, results of operations, financial condition and reputation.
We are or may be subject to risks associated with strategic alliances or acquisitions.
We are, and may in the future be, subject to legal proceedings in the ordinary course of our business. If the outcomes of these proceedings are adverse to us, it could have a material adverse effect on our business, prospects, financial condition and operating results.
Unanticipated changes in effective tax rates or adverse outcomes resulting from examination of our income or other tax returns could adversely affect our results of operations and financial condition.
Changes in tax laws or regulations that are applied adversely to us or our customers may materially adversely affect our business, prospects, financial condition and operating results.
Risks Related to the Common Stock and Warrants
The price of our Common Stock may be volatile, and you may be unable to resell your Common Stock at or above the price at which you purchased such stock, or at all.
If we fail to implement and maintain an effective system of internal control over financial reporting, we may be unable to accurately report our results of operations, meet our reporting obligations or prevent fraud.
A market for our securities may not continue, which would adversely affect the liquidity and price of its securities.
If securities or industry analysts do not publish or cease publishing research or reports about us, our business, or our market, or if they change their recommendations regarding our Common Stock adversely, then the price and trading volume of our Common Stock could decline.
Concentration of ownership among our existing directors, executive officers and principal stockholders may prevent new investors from influencing significant corporate decisions.
We may acquire other businesses or form other joint ventures or make investments in other companies or technologies that could negatively affect our operating results, dilute our stockholders’ ownership, increase our debt or cause us to incur significant expense.
Legal proceedings
The Company from time to time may be subject to lawsuits and other claims related to product, commercial, supplier, employee, environmental and other matters in the normal course of business. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. The Company, through H-D, also maintains insurance coverage for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and there are no material exposures to loss in excess of amounts accrued and insured for losses related to these matters. Refer to Note 14, Commitments and Contingencies, in the Notes to consolidated financial statements.