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Private company

M and M Direct

Logo: Charlesmeaden, CC BY-SA 4.0, via Wikimedia Commons3

Online clothing store in the United Kingdom

MandM, also known as MandM Direct, is a British online fashion retailer based in Hereford, England, owned by the Danish clothing company, Bestseller. It sells its products exclusively over the Internet and was the second largest online fashion retailer in the UK in the 2010s. It specialises in buying clearance stock from manufacturers and selling at discounted prices.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1987Founded1

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MandM, also known as MandM Direct, is a British online fashion retailer based in Hereford, England, owned by the Danish clothing company, Bestseller. It sells its products exclusively over the Internet and was the second largest online fashion retailer in the UK in the 2010s. It specialises in buying clearance stock from manufacturers and selling at discounted prices. They stock over 150 brands including Adidas, Timberland, Diesel and Puma.2

How it started

History

The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward.

Following a buy-out led by Mike Tomkins, private equity group ECI Partners took a majority shareholding in 2004. The company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands.

In 2007 US private equity group, TA Associates completed major investment and the logistics operation moved to new warehousing in Herefordshire.

2009 saw expansion into Europe which led to German language and later French language sites being created.

In 2014, according to the reports, Danish fashion group Bestseller United purchased MandM Direct Ltd for £140 million ($235 million), with Mike Tomkins becoming a minority shareholder.

From Wikipedia’s article on M and M Direct, shared under CC BY-SA 4.0.2

Timeline

  1. 1987Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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