The story
The company traces back to 1928, when Thomas Stang of the Maarud farm at Disenå started selling farm products. Production of potato chips under the brand name "potetgull" started in 1936, after Stang had visited the United States. Around 1950, Maarud purchased industrial equipment for larger scale chip production, and the company enjoyed progress in the 1960s, helped by the advent of television. In the 1970s, Maarud became the largest snack food producer in Scandinavia.
Thomas Stang's son Ole A. Stang, Jr. took over the company in 1960. The company was sold to Freia in 1983, and to Kraft Foods in 1992. After operating as a daughter company of Kraft for several years, the company merged with Kraft and Freia in 2002, becoming Kraft Foods Norge.
Under Kraft, Maarud had trouble maintaining their position in the market. In the tough competition against KiMs, Maarud's share of the Norwegian potato chip market fell from 50% in 2001, to 33% in 2008, although the increase in consumption of snack foods meant that production at Maarud remained stable. In 2008, Kraft sold the company to the Norwegian private equity firm Herkules Capital. The sale was welcomed by both local and national politicians in Norway, as well as the employees of Maarud.
In 2014, Herkules sold Estrella Maarud to the Intersnack Group, which combines various international brands of salted snacks.
From Wikipedia’s article on Maarud, shared under CC BY-SA 4.0.4