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Private company

Martini & Rossi

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

Italian company

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.2 It was founded by Alessandro Martini.1 It is part of Bacardi.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1863Founded1
  • IndustryRetail sale of beverages in specialised stores, distilling, rectifying and blending of spirits1
  • HeadquartersTurin1
  • Founded inTorino1
  • Websitewww.martini.com
  • Legal formsocietà per azioni1

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Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.2

Corporate structure

Martini & Rossi is part of a group headed by Bacardi. 8 entities, 6 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Bacardi Pembroke, Bermuda
    • Martini & Rossi Turin
      • Martini Owned
    • Otard Subsidiary · Cognac
    • BACARDI CAPITAL LTD. Subsidiary · Hamilton, Bermuda
    • BACARDI INTERNATIONAL LIMITED Subsidiary · Pembroke, Bermuda
    • BACARDI-MARTINI B.V. Subsidiary · Rotterdam, Netherlands
      • BACARDI - MARTINI NIGERIA LIMITED Subsidiary · Abuja, Nigeria
      • Tradall SA Subsidiary · Meyrin, Switzerland
    • Aultmore distillery Owned · Moray, United Kingdom

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Martini & Rossi reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Stakes and holdings (Wikidata)

  • Martini

Things Wikidata records the company as owning, with the share when stated.1

The story

Founded by Alessandro Martini in 1863, in Turin.1

The company started in the mid-19th century as a vermouth bottling plant in Pessione – the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola. In 1863, they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.

1892 – The business is taken over by Rossi's four sons.

1929 – The Martini Ball & Bar logo is registered for the first time.

1930 – Rossi's grandsons take over control of the company.

1977 – The company is restructured with the creation of the General Beverage Corporation.

1993 – Martini & Rossi merge with Bacardi.

From Wikipedia’s article on Martini & Rossi, shared under CC BY-SA 4.0.4

Leadership

Who has led Martini & Rossi, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • vermouth

Listed on Wikidata.1

Vermouth

Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices).

Martini Rosso – 1863

Martini Bianco – 1910

Martini Extra Dry – launched on New Year's Day, 1900.

Read the full text

Martini Rosato

Martini D'Oro – 1998

Martini Fiero

Martini Gold

Martini Royale

Martini Bitter

Noilly Prat, a French vermouth owned by the company

Sparkling wine

Their sparkling wines are all from northern Italy and are sold under the Martini & Rossi brand:

Martini & Rossi Asti (75cl and blue 25cl bottles) from Piedmont

Martini & Rossi Prosecco (75cl bottles) from Veneto

From Wikipedia’s article on Martini & Rossi, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Also owns

  • Martini

From Wikidata.1

Timeline

  1. 1863Founded Founded in Torino1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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