The story
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks, which were still in use in 2019.
In January 2016, Frederico Trajano became Magazine Luiza's CEO.
In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.
In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.
From Wikipedia’s article on Magazine Luiza, shared under CC BY-SA 4.0.4