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The story
Founded by Miuccia Prada in 1993, in Milan.1
Miu Miu was established in 1992 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. It was publicly launched in 1993, with a cowgirl-themed collection of fringed suede jackets and patchwork prairie skirts. Starting in 1994, the brand showed its collections in the US for three seasons. It first showed a womenswear collection during Paris Fashion Week in 2006.
By 2005, Prada worked on distinguishing Miu Miu by setting up a separate showroom for the brand in an Art Nouveau villa that served as Prada’s first Milan headquarters, and using that same location for the men’s fall-winter show in 2006.
In 2020, Miu Miu introduced Upcycled by Miu Miu, a limited collection of vintage dresses from the 1930s through the 1980s that have been tweaked and refashioned. The collection continues to be a major focus for the brand today.
Miu Miu’s Spring 2024 show was chosen as the 'best of the year' at the Impression Awards 2024. In the 2020s, Miu Miu has experienced a renewed interest from younger customers; full year sales figures for 2023 showed an increase of 82% year-over-year.
From Wikipedia’s article on Miu Miu, shared under CC BY-SA 4.0.4