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MKTO on NASDAQ

Marketo

Logo: Marketo, Public domain, via Wikimedia Commons5

Software company providing market automation software

Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.3 Its shares trade on NASDAQ under the symbol MKTO.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

2006Founded1

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  • TickerMKTO on NASDAQ1
  • Industrysoftware industry1
  • HeadquartersSan Mateo1
  • Websitewww.marketo.com
  • Legal formDelaware corporation1
  • Incorporated inDE6
  • Business address901 Mariners Island Blvd., Suite 500, San Mateo, Ca 944046
  • Filer categoryAccelerated filer6
  • LEI5493000NL1CTWR3516174
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O CORPORATION SERVICE COMPANY, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 47277994

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Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation.3

Corporate structure

Marketo is part of a group headed by Adobe. 58 entities, 29 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Adobe San Jose, California, United States
    • Marketo Dover, Delaware, United States
    • Day Software Subsidiary · Basel
    • Livefyre Subsidiary · San Francisco
    • Scene7 Subsidiary · San Jose
    • Adbemx Software, S. de R.L. de C.V. Subsidiary · Mexico
    • Adobe (Thailand) Company Limited Subsidiary · Thailand
    • Adobe Assets, LLC Subsidiary · Delaware, United States
    • Adobe Canada Services Corporation Subsidiary · Canada
    • Adobe Colombia SAS Subsidiary · Colombia
    • Adobe Corporate LLC Subsidiary · Delaware, United States
    • Adobe Creative Cloud Subsidiary
    • Adobe Development ARM LLC Subsidiary · Armenia
    • Adobe Holdings LLC Subsidiary · Delaware, United States
    • Adobe Labs, Inc. Subsidiary · Delaware, United States
    • Adobe Research (Schweiz) AG Subsidiary · Switzerland
    • Adobe Software (Shanghai) Company Limited Subsidiary · China
    • ADOBE SOFTWARE TRADING COMPANY LIMITED Subsidiary · Dublin, Ireland
      • ADOBE SYSTEMS CANADA INC. Subsidiary · Ottawa, Ontario, Canada
      • ADOBE SYSTEMS SOFTWARE IRELAND LIMITED Subsidiary · Saggart, Ireland
    • Adobe Systems (Schweiz) GmbH Subsidiary · Switzerland
    • Adobe Systems Belgium BV Subsidiary · Belgium
    • ADOBE SYSTEMS BENELUX B.V. Subsidiary · Amsterdam, Netherlands
    • Adobe Systems Brasil Limitada Subsidiary · Brazil
    • Adobe Systems Canada Inc. Subsidiary · Canada
    • Adobe Systems Danmark ApS Subsidiary · Denmark
    • Adobe Systems Europe Limited. Subsidiary · United Kingdom
    • Adobe Systems Federal LLC Subsidiary · Delaware, United States
    • and 34 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

What it owns

What Marketo reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$44.5M8 Dec 31, 2015$29.7M8 Dec 31, 2014+49.8%
Accumulated depreciation$23.2M8 Dec 31, 2015$12.9M8 Dec 31, 2014+79.8%
Property and equipment, net$21.3M8 Dec 31, 2015$16.8M8 Dec 31, 2014+26.7%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$107.2M8 Dec 31, 2015$112.6M8 Dec 31, 2014−4.8%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$29.2M8 Dec 31, 2015$29.2M8 Dec 31, 20140%
Intangible assets, net (excluding goodwill)$5.5M8 Dec 31, 2015$7.1M8 Dec 31, 2014−22.9%
Finite-lived intangibles, gross$13.2M8 Dec 31, 2015$11.2M8 Dec 31, 2014+17.3%
Accumulated amortization$7.7M8 Dec 31, 2015$4.1M8 Dec 31, 2014+85.8%
Finite-lived intangibles, net$5.5M8 Dec 31, 2015$7.1M8 Dec 31, 2014−22.9%

The story

Phil Fernandez, Jon Miller, and David Morandi founded Marketo in 2006.

In April 2012, Marketo acquired Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.

Marketo filed for an initial public offering and went public on May 17, 2013. In December of that year, the company acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.

In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition was completed in August 2017. Steve Lucas was named the new chief executive officer of Marketo in October 2016. In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products; however, this was paused in 2019.

On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.

From Wikipedia’s article on Marketo, shared under CC BY-SA 4.0.7

Leadership

Who has led Marketo, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Phillip M. Fernandez2013–2016

Chair

  1. Phillip M. Fernandez2013–2016

President

  1. Phillip M. Fernandez2013–2016

Chief financial officer

  1. Brian K. Kinion2016

Chief operating officer

  1. Jason L. Holmes2016
2010201520202025
Board members and other officers (17)

Products and brands

Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010.

In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.

From Wikipedia’s article on Marketo, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. May 16, 2013New chief executive Phillip M. Fernandez becomes CEO9
  2. 2006Founded Founded1

SEC filer profile

How Marketo is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARMarketo, Inc.2
  • CIK0001490660
  • Employer ID (EIN)56-25582412
  • Filer statusAccelerated filer2
  • Incorporated inDelaware2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7372 Services-Prepackaged Software2
  • Business address901 Mariners Island Blvd., Suite 500, San Mateo, CA 944042
  • Phone650 376-23002
  • Shares outstanding45,124,996 as of Jul 27, 201627
  • Public float$467.5M as of Jun 30, 20158
  • On EDGAR sinceMay 6, 20102
  • Filings454 in all: 4 (293), 8-K (34), 3 (23), SC 13G/A (17), SC 13G (12), 10-Q (10), CORRESP (6), D (5)2
    All 31 form types

    S-1/A (5), 4/A (4), 8-K/A (4), DEFA14A (4), S-8 (4), S-8 POS (4), 10-K (3), DEF 14A (3), EFFECT (3), S-1 (3), UPLOAD (3), 424B3 (2), 424B4 (2), 15-12B (1), 25-NSE (1), 5 (1), 5/A (1), 8-A12B (1), CERTNAS (1), DEFM14A (1), DRS (1), FWP (1), PREM14A (1)

  • Latest filingsAnnual report (10-K) Mar 4, 2016
    Quarterly report (10-Q) Aug 3, 2016
    Proxy statement (DEF 14A) Apr 13, 2016
    Latest 8-K (8-K) Aug 16, 2016

Sources

The numbers on this page point here. Each one links to the record it came from.

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