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The story
Founded by Arnoldo Mondadori in 1907, in Ostiglia.1
The company was founded in 1907 in Ostiglia by 18-year-old Arnoldo Mondadori who began his publishing career with the publication of the magazine Luce! In 1912, he founded La Sociale and published the first book AiaMadama together with his close friend Tommaso Monicelli and the following year, La Lampada, a series of children's books.
The publishing house kept working intensely even during the First World War, mainly on the publication of magazines for the troops on the front such as La Tradotta, which included contributions from famous illustrators and writers such as Soffici, De Chirico and Carrà.
In 1919 the publishing house headquarters were transferred to Milan. After the First World War, Mondadori launched several successful book series including Gialli Mondadori in 1929, the first example of an Italian book series dedicated to detective and crime novels, by international writers, a new genre for Italy. The series is distinguished by the yellow (giallo in Italian) colour of the covers. The response from the public was positive, with five thousand copies sold in a month and eight thousand after a hundred days. In addition to those who are considered the masters of the genre, such as Raymond Chandler, Dashiell Hammett, Georges Simenon, Agatha Christie and Erle Stanley Gardner, in 1931 even some Italian writers began to take an interest in the genre and write yellow novels. As a result of the success and longevity of the series, still on newsstands, "giallo" has become the Italian name of the literary genre.
Despite a period of cultural autarky, in 1933, Mondadori started publishing works of international writers with the Medusa book series. In 1935, through an agreement with Walt Disney, the publishing house began the publication of a children's magazine based on Disney comics characters, which ran until 1988, when the agreement between Mondadori and the Walt Disney Company ended (the comics rights were transferred to The Walt Disney Company Italy).
In 1950, Mondadori returned to the information magazines, abandoned ten years earlier with the suspension, due to the war, of the monthly Tempo. The weekly Epoca was started, which imported the American model of photojournalism into Italy. A few years later, in 1962, Mondadori published Panorama. The magazine was founded as a monthly information magazine, and it was only in 1967 that it became a weekly, inspired by the editorial formula of Time and Newsweek, and was transformed into a successful newsmagazine.
In 1952, Mondadori launched I romanzi di Urania (Urania's novels), a twice-monthly Italian science fiction magazine that contributed to the wider diffusion of this genre in Italy.
In 1960 Mondadori launched Il Club degli Editori, the first Italian mail-order book club and in 1965 became the first Italian publishing house to launch low-cost paperbacks for sale through newsstands (Oscar Mondadori), an experiment that would be a huge success and that was imitated by many publishers. The aim of the series was to reach an audience not used to buying in bookshops. The first novel published was A Farewell to Arms by Ernest Hemingway, who immediately experienced great results in terms of copies sold.
Between 1950 and 1965, the number of employees at Mondadori rose from 335 to 3,000, resulting in the company's decision to construct a new building on the outskirts of Milan, specifically within the municipality of Segrate.
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In 1968, Giorgio Mondadori, Arnoldo's son and chairman of the publishing house, decided to assign the project for the new headquarters to Brazilian architect Oscar Niemeyer, after having admired his work on the Foreign Ministry (Palácio Itamaraty) in Brasilia three years earlier. Construction began in 1971, and the new headquarters was inaugurated in January 1975.
Through a joint venture with Gruppo Editoriale L'Espresso in 1976, Mondadori published La Repubblica, its first daily newspaper; Gruppo Editoriale L'Espresso was finally separated from Mondadori in 1991.
In 1981 Mondadori entered the television business with the launch of the Rete Quattro TV station, which was sold to Fininvest a few years later. In the same year, through a joint venture with Canada's Harlequin Enterprises, the romantic fiction book series Harmony began to be published in Italy.
The company has been controlled by Fininvest, Silvio Berlusconi's family holding company since 1991. Marina Berlusconi is the chairman.
In 1989, Mondadori expanded into Mexico by acquiring Editorial Grijalbo. Beginning in 2001, Mondadori operated a joint venture with Random House in Spanish-speaking countries. Random House bought out Mondadori's stake in 2012.
In 2006, Mondadori took a big step forward in its international expansion with the acquisition of Emap France, one of France's leading magazine publishers, today Mondadori France.
Mondadori was one of the first Italian publishers to enter the e-book market, and in 2000, an agreement was signed with Microsoft Corporation for the creation of the first Italian site for the sale of electronic books. In 2010, Mondadori accelerated its presence: in June, the Group's online bookstore launched a store dedicated to digital books, with a vast catalogue of titles in Italian and English. In December, Mondadori reached an agreement for the international distribution of books produced by the Group's publishing houses on Google Books and Google eBooks. Thanks to an accord with Vodafone Italia, in 2011 Mondadori launched the first online newsstand for tablets. Through this new platform, it is possible to access the digital edition of the Group's major weeklies and monthlies. The digital development continued in July 2011 with an agreement between Mondadori and Amazon that makes the Group's e-books available through the Kindle store. In September 2011, Mondadori's digital titles were also made available on the iBookstore for the Apple iPad, iPhone and iPod touch.
The following year, Mondadori Group and Kobo Inc., a leading company globally in digital reading, signed an agreement for the distribution in Italy of Kobo's eReading platform and related devices. In 2014 Mondadori bought the trademark and assets of aNobii, the global social reading platform with more than a million users around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books.
In 2012, Mondadori published Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy saw in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reached first, third and fourth position of the bestseller list for 2012.
In 2015–16, the acquisitions of RCS Libri (was renamed to Rizzoli Libri) from RCS MediaGroup as well as Banzai Media mark the culmination of the strategy launched in 2013 of focusing on the traditional core businesses: books and magazines.
In 2016, the Italian Competition Authority ruled that Mondadori would have to divest the publishers Bompiani and Marsilio Editori, following its acquisition of RCS Libri. Marsilio Editori was sold by Rizzoli Libri to De Michelis family's GEM S.r.l. while Bompiani was sold to Giunti Editore for €16.5 million.
As part of the strategy of focusing on its core businesses, in 2018 the Group sold Panorama and in 2019 its subsidiary Mondadori France to Reworld Media.
From Wikipedia’s article on Mondadori, shared under CC BY-SA 4.0.4