The story
In 1994, Mike Singh returned to the Philippines after going to college in the United States. He had experienced Mexican food in the US and realized that there was an opportunity to bring that experience to the Philippines. At the time, Filipinos tended to eat in malls and Mike and his friend Teddy Manotec realized that they could help bring the food cart industry to their country.
In April 1995, they opened their first outlet in SM North and quickly had lines out the door. By 1997, the two realized that they could not keep up with the immense demand for Nacho King! and decided to develop a franchise program, which became successful.
By 1998, Nacho King's! suppliers couldn't keep up with the large amount of demand for the products, so Nacho King had to redesign their supply chain. Mike and Teddy decided to go to the United States so that they could instill their own tortilla chip manufacturing line. After doing research they bought their first property and plant. They decided to make their tortilla chips from scratch, while importing the rest of their ingredients from the U.S. Due to their new increased supply, they had excess product, and they decided to wholesale sell their products to bars and restaurants, therefore becoming more diversified.
By 2000, Nacho King's corporation Emtyh decided to diversify into other industries. These industries included magazine publishing, internet auctions, and juice production. In 2001, Nacho King! had mobile carts to sell its food, and it continues to be one of the biggest food cart businesses in the Philippines.
From Wikipedia’s article on Nacho King!, shared under CC BY-SA 4.0.4