The story
Founded by Antônio Luiz Seabra in 1969, in São Paulo.1
In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world.
Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and their goal is to share profits and resources with all participants in the supply chain. Natura does not test its cosmetic products on animals during development or production. The company follows international safety regulations for its manufacturing processes.
Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million.
In 2005, Natura opened its first boutique in Paris, France. In 2013, Natura acquired Aesop. In January 2023, Natura sold the brand to L'Oréal.
In Brazil, major competitors of Natura are O Boticário, L'Oréal, Estée Lauder Companies, Jequiti and others.
From 2020 until 2024 American depositary shares of Natura traded on the New York Stock Exchange (NYSE). Its acquisition of Avon Products in 2020 turned Natura into the world’s fourth largest pure-play beauty group.
From Wikipedia’s article on Natura, shared under CC BY-SA 4.0.5