Private company
NICE Satmetrix
Market research metric
Net promoter score (NPS) or Customer Net Promoter Score (cNPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS was developed by Bain & Company consultant Fred Reichheld and has been widely adopted by large companies, initially being popularized in Reichheld's 2003 Harvard Business Review article.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Websitewww.satmetrix.com
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Net promoter score (NPS) or Customer Net Promoter Score (cNPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS was developed by Bain & Company consultant Fred Reichheld and has been widely adopted by large companies, initially being popularized in Reichheld's 2003 Harvard Business Review article.2
Products and brands
- Net Promoter Score
Listed on Wikidata.1
Links
- Websitewww.satmetrix.com1
- YouTubewww.youtube.com/channel/UC4tmsS3fAVLp1Ue0DF-EauA1
- LinkedInwww.linkedin.com/company/nice-satmetrix1
- WikipediaSatmetrix
- WikidataQ65085314
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataNICE Satmetrix on Wikidata
- 2WikipediaNICE Satmetrix on Wikipedia