Private company

NICI GmbH

Logo: http://www.nici.de/, Non-free logo, via Wikipedia4

German toy manufacturer

NICI or NICI GmbH is the name of a German toy factory based in Altenkunstadt in the north Bavarian region of Upper Franconia. The company was founded in 1986, and produces plush toys, stationery, figurines, greeting cards, pillows, water bottles, magnets, and other merchandise. Lots of their products are collectibles for children, with series of matching plush characters and school accessories.2 It employed 410 people in 2015.1 Its revenue was €44.1 million in 2015.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jun 1, 1986Founded1
  • HeadquartersAltenkunstadt1
  • Websitewww.nici.de
  • Legal formAktiengesellschaft, Gesellschaft mit beschränkter Haftung1
  • LEI529900KII52DU0YB8T023
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressLangheimer Str. 94, 96264 Altenkunstadt, Germany3
  • Registered withLocal Court Coburg, HRB 42203

NICI or NICI GmbH is the name of a German toy factory based in Altenkunstadt in the north Bavarian region of Upper Franconia. The company was founded in 1986, and produces plush toys, stationery, figurines, greeting cards, pillows, water bottles, magnets, and other merchandise. Lots of their products are collectibles for children, with series of matching plush characters and school accessories. NICI produced Goleo, the mascot of the 2006 FIFA World Cup.2

The story

The company was founded on June 1st, 1986 in Michelau, Bavaria, as a private business. The founder started designing and making the first stuffed animals at home. The first stuffed animals ever made were a turtle, a duck, a frog and a eagle.

In following years, the company transformed into a joint-stock company. It expanded its product line to include magnets, mugs, pillows school supplies, and more.

In May 2006, the founder and long-time CEO, Ottmar Pfaff, was arrested for charges of serious financial irregularities, including falsifying business records and fraud. In June 2007, a court sentenced Pfaff to six and a half years in prison for fraud and embezzlement.

The company filed for bankruptcy in the same year that Pfaff was arrested. In December of that year the firm was taken over by a fund controlled by the Strategic Value Partners Group. The company changed its legal base back from Aktiengesellschaft to Gesellschaft mit beschränkter Haftung.

From Wikipedia’s article on NICI AG, shared under CC BY-SA 4.0.5

Products and brands

  • stuffed toy

Listed on Wikidata.1

NICI has approximately 400 employees. It operates 30 gift shops in Germany and six gift shops in Asia. It maintains distribution partners in over 50 countries.

From Wikipedia’s article on NICI AG, shared under CC BY-SA 4.0.5

Employees over time

  • 20154101
  • 20055601

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

NICI GmbH revenue by year144.1M EUR in 2015−41% since 2005
020.0M EUR40.0M EUR60.0M EUR80.0M EUR2005: 75.0M EUR75.0M EUR20052015: 44.1M EUR44.1M EUR2015−41%
  • 201544.1M EUR1
  • 200575.0M EUR1

Timeline

  1. Jun 1, 1986Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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