NOW on NYSE

ServiceNow

Logo: ™/®ServiceNow, Public domain, via Wikimedia Commons6

American technology company

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.3 It employed about 10,400 people in 2019.1 Its revenue was $3.5 billion in 2019.1 Wikipedia text CC BY-SA 4.0

$141.76 down 6.81 (4.58%)Price as of Oct 16, 2026 at 19:58 UTC

Last updated Oct 21, 2026.

Overview

2004Founded1

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  • TickerNOW on NYSE1
  • Industryenterprise software1
  • HeadquartersSanta Clara1
  • Websitewww.servicenow.com
  • Legal formDelaware corporation1
  • Incorporated inDE7
  • Business address2225 Lawson Lane, Santa Clara, Ca 950547
  • Filer categoryLarge accelerated filer7
  • LEI549300HJTQM36M0E1G394
  • StatusActive4
  • LEI statusIssued and current4
  • Registered addressC/O COGENCY GLOBAL INC, 19904 Dover, United States4
  • Registered withDivision of Corporations, Department of State, 51114694
ServiceNowGlobalHQ
Photo: Donny Gonzo, CC0, via Wikimedia Commons10

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

77.5%Gross margin11
13.7%Operating margin11
13.2%Net margin11
20.9%Revenue growth, 202511
13.5%Return on equity11
$4.6BFree cash flow11

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

License and Service brought in 97% of the revenue ServiceNow broke down this way in fiscal 2025.

  1. License and Service$12.9B1197%up 21% from 2024
  2. Technology Service$395.0M113%up 17% from 2024
Products and services by year
Products and services202320242025
License and Service$8.7B$10.6B$12.9B
Technology Service$291.0M$338.0M$395.0M

Regions

North America brought in 63% of the revenue ServiceNow broke down this way in fiscal 2025.

  1. North America$8.3B1163%up 21% from 2024
  2. EMEA$3.4B1126%up 20% from 2024
  3. Asia Pacific And Other$1.5B1112%up 23% from 2024
Regions by year
Regions202320242025
North America$5.7B$6.9B$8.3B
EMEA$2.3B$2.8B$3.4B
Asia Pacific And Other$971.0M$1.2B$1.5B

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue22¢$3.0B
  • Research and development22¢$3.0B
  • Other costs38¢$5.1B
  • Income tax4¢$513.0M
  • Profit13¢$1.7B

Out of $13.3B in revenue.11

Where each dollar of operating cash went, fiscal 2025

  • Capital spending16¢$868.0M
  • Share buybacks34¢$1.8B
  • Kept or used elsewhere50¢$2.7B

Out of $5.4B of cash from operations.11

Financial statements

Revenue1213141511$13.3B in 2025+284% since 2019
0$5.0B$10.0B$15.0B2019: $3.5B$3.5B20192020: $4.5B$4.5B2020+31%2021: $5.9B$5.9B2021+30%2022: $7.2B$7.2B2022+23%2023: $9.0B$9.0B2023+24%2024: $11.0B$11.0B2024+22%2025: $13.3B$13.3B2025+21%
Gross profit1213141511$10.3B in 2025+286% since 2019
0$5.0B$10.0B$15.0B2019: $2.7B$2.7B20192020: $3.5B$3.5B2020+33%2021: $4.5B$4.5B2021+29%2022: $5.7B$5.7B2022+25%2023: $7.0B$7.0B2023+24%2024: $8.7B$8.7B2024+23%2025: $10.3B$10.3B2025+18%
Operating income1213141511$1.8B in 2025+4243% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $42.0M$42.0M20192020: $199.0M$199.0M2020+374%2021: $257.0M$257.0M2021+29%2022: $355.0M$355.0M2022+38%2023: $762.0M$762.0M2023+115%2024: $1.4B$1.4B2024+79%2025: $1.8B$1.8B2025+34%
Net income1213141511$1.7B in 2025+179% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $626.7M$626.7M20192020: $119.0M$119.0M2020−81%2021: $230.0M$230.0M2021+93%2022: $325.0M$325.0M2022+41%2023: $1.7B$1.7B2023+433%2024: $1.4B$1.4B2024−18%2025: $1.7B$1.7B2025+23%

Every line of the income statement as filed: the last 3 fiscal years, latest first.11

Period ending2025-12-312024-12-312023-12-31
Total revenues$13.3B$11.0B$9.0B
Total cost of revenues$3.0B$2.3B$1.9B
Gross profit$10.3B$8.7B$7.0B
Sales and marketing$4.4B$3.9B$3.3B
Research and development$3.0B$2.5B$2.1B
General and administrative$1.1B$936.0M$863.0M
Total operating expenses$8.5B$7.3B$6.3B
Income from operations$1.8B$1.4B$762.0M
Interest income$451.0M$419.0M$302.0M
Other expense, net-$14.0M-$45.0M-$56.0M
Income before income taxes$2.3B$1.7B$1.0B
Provision for (benefit from) income taxes$513.0M$313.0M-$723.0M
Net income$1.7B$1.4B$1.7B
Net income per share - basic (in USD per share)$1.69$1.38$1.70
Net income per share - diluted (in USD per share)$1.67$1.37$1.68
Weighted-average shares used to compute net income per share - basic (in shares)1.0B shares1.0B shares1.0B shares
Weighted-average shares used to compute net income per share - diluted (in shares)1.0B shares1.0B shares1.0B shares
Foreign currency translation adjustments$148.0M-$93.0M$27.0M
Unrealized gains on marketable securities, net of tax$27.0M$12.0M$38.0M
Unrealized (losses) gains on derivative instruments, net of tax-$88.0M$50.0M$0
Other comprehensive income (loss)$87.0M-$31.0M$65.0M
Comprehensive income$1.8B$1.4B$1.8B
Stock-based compensation$2.0B$1.7B$1.6B

Compare ServiceNow with another company

Corporate structure

ServiceNow sits at the top of its group. 60 entities, 31 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of ServiceNow

  • ServiceNow Santa Clara, California, United States
    • 4Industry B.V. Subsidiary · Netherlands
    • 4Industry Holding B.V. Subsidiary · Netherlands
    • Contexeo SAS Subsidiary · France
    • data.world, Inc. Subsidiary · Delaware, United States
    • DESCO House, LLC Subsidiary · Delaware, United States
    • G2K Group GmbH Subsidiary · Germany
    • ITAPP SOFTWARE PRIVATE LIMITED Subsidiary · Bangalore, India
    • LightStep, Inc. Subsidiary · Delaware, United States
    • Logik.io Inc. Subsidiary · Delaware, United States
    • Logik.io India Private Limited Subsidiary · India
    • Mission Secure, Inc. Subsidiary · Delaware, United States
    • Moveworks France Subsidiary · France
    • Moveworks Private Limited Subsidiary · India
    • Moveworks, LLC Subsidiary · Delaware, United States
    • Raytion GmbH Subsidiary · Germany
    • Service Now A.B Israel 2012 Ltd Subsidiary · Israel
    • SERVICE NOW A.B ISRAEL 2012 LTD (סרוויס נאו א.ב ישראל 2012 בע"מ) Subsidiary · Petah Tikva, Israel
    • SERVICE-NOW.COM GMBH Subsidiary · Munich, Germany
    • ServiceNow (Thailand) Limited Subsidiary · Thailand
    • ServiceNow Arabia Limited Subsidiary · Saudi Arabia
    • SERVICENOW AUSTRALIA PTY LTD Subsidiary · Forest Hill, Australia
    • ServiceNow Belgium BV Subsidiary · Belgium
    • ServiceNow Brasil Gerenciamento de Servicos Ltda Subsidiary · Brazil
    • SERVICENOW BRASIL GERENCIAMENTO DE SERVIÇOS LTDA. Subsidiary · São Paulo, Brazil
    • SERVICENOW CANADA INC. Subsidiary · Toronto, Ontario, Canada
    • and 32 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What ServiceNow reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$4.1B11 Dec 31, 2025$3.3B11 Dec 31, 2024+26.1%
Accumulated depreciation$1.8B11 Dec 31, 2025$1.5B11 Dec 31, 2024+21.8%
Property and equipment, net$2.3B11 Dec 31, 2025$1.8B11 Dec 31, 2024+29.8%
Operating-lease assets (leased space)$806.0M11 Dec 31, 2025$693.0M11 Dec 31, 2024+16.3%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$3.7B11 Dec 31, 2025$2.3B11 Dec 31, 2024+61.7%
Marketable securities, current$2.6B11 Dec 31, 2025$3.5B11 Dec 31, 2024−26.0%
Marketable securities, non-current$3.8B11 Dec 31, 2025$4.1B11 Dec 31, 2024−8.3%
Debt securities available for sale$6.3B11 Dec 31, 2025$7.6B11 Dec 31, 2024−16.4%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$3.6B11 Dec 31, 2025$1.3B11 Dec 31, 2024+181.1%
Intangible assets, net (excluding goodwill)$1.1B11 Dec 31, 2025$209.0M11 Dec 31, 2024+436.4%
Accumulated amortization$588.0M11 Dec 31, 2025$466.0M11 Dec 31, 2024+26.2%
Finite-lived intangibles, net$1.1B11 Dec 31, 2025$209.0M15 Dec 31, 2024+436.4%

Properties, in its own words

Our principal office is located in Santa Clara, California, where we lease approximately 973,000 square feet of space under lease agreements for our business operations and product development. We also maintain offices globally. All of our properties are currently leased. We believe our existing facilities are adequate to meet our current requirements. Refer to Note 18 “Commitments and Contingencies” in the notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for more information about our lease commitments.

Item 2 of the 10-K filed Jan 29, 2026.22

The story

ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy, and later incorporated in California in 2004. Luddy had previously served as chief technology officer (CTO) for Peregrine Systems, an enterprise software company based in San Diego, until 2002. In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.

Luddy was the only employee until mid-2005 when US$2.5 million in venture financing from JMI Equity allowed Glidesoft to hire five additional people. In 2006, the company changed its name to Service-Now.com. In 2007, ServiceNow reported an annual revenue of US$13 million and opened its first Silicon Valley office, in San Jose. 2007 was also the first year that the company "went cash flow positive".

As of January 2011, the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with Accenture who had more than 100 ServiceNow consultants. At this time, the company was sometimes known as "Service-now". By April 2011, the company had named Frank Slootman as chief executive officer.

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California. It was taken public by Morgan Stanley one month after it took Facebook public.

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP SE at the end of the calendar year. In January 2020, Bill appointed Gina Mastantuono as Chief Financial Officer. Under her leadership, ServiceNow crossed $10 billion in revenue in 2024 and grew its subscription revenue at a 26% compound annual growth rate from 2020 to 2024, earning the company a spot on the Fortune 500 list. Mastantuono was named President while continuing as CFO in 2025.

In May 2023, Nvidia announced a partnership with ServiceNow to include AI services in help desk software for corporations. As of December 2023, the number of employees in ServiceNow was estimated to be around 23,000.

In 2024, the platform was reported to have leaked potentially highly confidential data from the "knowledge base" module of over a thousand corporate users due to a misconfiguration of its access control settings. In October 2024, the company announced its plans to invest $1.5 billion in the UK. Its data centers there are located in the cities of London and Newport, Wales. In September 2025, ServiceNow announced that it was opening a new office in West Palm Beach, Florida. In January 2026, the company announced partnerships with Anthropic and OpenAI to add those companies' large language models into its AI platform to add agentic AI features.

Acquisitions

July 2013: Mirror42, an Amsterdam-based software developer

Read the full text

July 2014: Neebula Systems, an Israeli cloud computing tools company

February 2015: Intréis

June 2016: Brightpoint Security

January 2017: Machine learning startup DxContinuum

October 2017: San Diego human-centered design firm Telepathy; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization

October 2017: SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe formed the basis for ServiceNow's Mobile Platform, released in March 2019.

April 2018: VendorHawk, a software-as-a-service management company

May 2018: AI startup Parlo

October 2018: Data analytics company, FriendlyData

May 2019: Appsee Ltd., an in-app mobile analytics startup

November 2019: Fairchild Resiliency Systems

January 2020: Loom Systems, Passage AI, and Attivio

June 2020: Sweagle

November 2020: Element AI

March 2021: Intellibot

May 2021: Lightstep

August 2021: Swarm64 and Mapwize

October 2021: Gekkobrain

June 2022: Hitch

October 2022: Era Software

July 2023: AI-powered platform G2K

December 2023: UltimateSuite

March 2024: 4Industry

July 2024: Raytion GmbH

November 2024: Mission Secure

January 2025: Cuein AI

February 2025: Quality 360°

March 2025: Moveworks

April 2025: Logik

May 2025: Data.World

December 2025: Veza

December 2025: Armis

February 2026: Pyramid Analytics

March 2025: Traceloop

April 2026: Armis

July 2026: Ai.Work

September 2026: Sweep

From Wikipedia’s article on ServiceNow, shared under CC BY-SA 4.0.8

Leadership

Who has led ServiceNow, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (37)

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • DirectorJonathan C Chadwick named Sep 26, 202568
  • DirectorJoseph "Larry" Quinlan named Sep 26, 202568
  • DirectorLawrence J Jackson Jr named Sep 26, 202568

Products and brands

ServiceNow is a platform-as-a-service, that is designed to support IT service management and help desk functionality with automated workflows. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from US$100.

The platform is packaged into different suites of applications called "modules", which are tailored to various business processes. Some of these areas include governance, risk management, and compliance, audit, business continuity planning, disaster recovery, vendor management, and environmental, social, and corporate governance. A commonly referred to benefit of the platform is that many of these modules are interconnected, such as the IRM suite (Integrated Risk Management), which will automatically create issues and assign tickets based on various risk and audit findings, findings that can be found through the manual or automated performance of different activities such as evidence requests. There is also a data and information visualization report creator called Performance Analytics.

The ServiceNow script is written in JavaScript, with database queries being made using a proprietary object-oriented API called Glide. In July 2023, the company released generative AI summarization and text-to-code features.

From Wikipedia’s article on ServiceNow, shared under CC BY-SA 4.0.8

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • 4Industry B.V. Netherlands9
  • 4Industry Holding B.V. Netherlands9
  • Contexeo SAS France9
  • DESCO House, LLC Delaware9
  • G2K Group GmbH Germany9
  • LightStep, Inc. Delaware9
  • Logik.io Inc. Delaware9
  • Logik.io India Private Limited India9
  • Mission Secure, Inc. Delaware9
  • Moveworks France France9
  • Moveworks Private Limited India9
  • Moveworks, LLC Delaware9
  • Raytion GmbH Germany9
  • Service Now A.B Israel 2012 Ltd Israel9
  • Service-now.com GmbH Germany9
  • ServiceNow (Thailand) Limited Thailand9
  • ServiceNow Arabia Limited Saudi Arabia9
  • ServiceNow Australia Pty Ltd Australia9
  • ServiceNow Belgium BV Belgium9
  • ServiceNow Brasil Gerenciamento de Servicos Ltda Brazil9
  • ServiceNow Canada Inc. Canada9
  • ServiceNow Costa Rica, S.R.L. Costa Rica9
  • ServiceNow Czechia s.r.o Czech Republic9
  • ServiceNow Data Services Private Limited India9
All 56 listed subsidiaries
  • ServiceNow Delaware Holdco LLC Delaware9
  • ServiceNow Delaware LLC Delaware9
  • ServiceNow Denmark ApS Denmark9
  • ServiceNow EGY for Software and Platform Development LLC Egypt9
  • ServiceNow Finland Oy Finland9
  • ServiceNow France SAS France9
  • ServiceNow GmbH Austria9
  • ServiceNow Hong Kong Limited Hong Kong9
  • ServiceNow International B.V. Netherlands9
  • ServiceNow International Treasury Limited Ireland9
  • ServiceNow Ireland Limited Ireland9
  • ServiceNow Italy S.r.l. Italy9
  • ServiceNow Japan G.K. Japan9
  • ServiceNow Korea Limited South Korea9
  • ServiceNow Nederland B.V. Netherlands9
  • ServiceNow Norway AS Norway9
  • ServiceNow Operations Mexico S. de R.L. de C.V. Mexico9
  • ServiceNow Poland sp. z o.o. Poland9
  • ServiceNow Pte. Ltd. Singapore9
  • ServiceNow Regional Headquarter Company Saudi Arabia9
  • ServiceNow Software Development India Private Limited India9
  • ServiceNow South Africa Pty Ltd. South Africa9
  • ServiceNow Spain SL Spain9
  • ServiceNow Sweden AB Sweden9
  • ServiceNow Switzerland GmbH Switzerland9
  • ServiceNow UK Limited United Kingdom9
  • ServiceNow Ventures Holdings, Inc. Delaware9
  • Swarm64 AS Norway9
  • Sweagle Ltd. United Kingdom9
  • Sweagle NV Belgium9
  • UK Moveworks Limited United Kingdom9
  • data.world, Inc. Delaware9

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Employees over time

  • 201910,3711

Former names

  • SERVICE-NOW.COMAug 22, 2006 to May 1, 20127

Timeline

  1. Jul 22, 20268-K Results of operations69
  2. May 22, 20268-K Executive or director change; Shareholder vote70
  3. May 15, 20268-K Entered a material agreement; New debt or obligation; Other events71
  4. Apr 22, 20268-K Entered a material agreement; Results of operations; New debt or obligation72
  5. Apr 1, 20268-K Entered a material agreement; New debt or obligation73
  6. Feb 17, 20268-K Regulation FD disclosure74
  7. Feb 11, 20268-K Executive or director change75
  8. Jan 28, 20268-K Results of operations; Other events76
  9. Dec 23, 20258-K Executive or director change77
  10. Dec 15, 20258-K Other events78
  11. Dec 5, 20258-K Bylaws or fiscal year changed; Shareholder vote79
  12. Oct 29, 20258-K Results of operations; Other events80
  13. Nov 20, 2019New chief executive William R. McDermott becomes CEO23
  14. May 10, 2017New chief executive John Donahoe becomes CEO24
  15. Jun 28, 2012New chief executive Frank Slootman becomes CEO25
  16. 2004Founded Founded1

Calendar

Coming up

  1. Oct 28, 2026 · After the closeReports results for the quarter ending Sep/2026 A year earlier it reported $0.59 a share, on Oct 29, 2025.81

When it reported results

  1. Jul 22, 2026Reported quarterly or annual results69
  2. Apr 22, 2026Reported quarterly or annual results72
  3. Jan 28, 2026Reported quarterly or annual results76
  4. Oct 29, 2025Reported quarterly or annual results80
  5. Jul 23, 2025Reported quarterly or annual results82
  6. Apr 23, 2025Reported quarterly or annual results83
  7. Jan 29, 2025Reported quarterly or annual results84
  8. Oct 23, 2024Reported quarterly or annual results85

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

1,214 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 41 major events, 838 insider forms, 12 large holders, 1 private raises, 302 other. The latest 20:

  1. Sep 1, 20264 EDGAR
  2. Sep 1, 20264 EDGAR
  3. Aug 31, 2026144 EDGAR
  4. Aug 31, 20264 EDGAR
  5. Aug 28, 2026144 EDGAR
  6. Aug 27, 2026144 EDGAR
  7. Aug 20, 2026S-8 EDGAR
  8. Aug 19, 20264 EDGAR
  9. Aug 19, 20264 EDGAR
  10. Aug 19, 20264 EDGAR
  11. Aug 19, 20264 EDGAR
  12. Aug 19, 20264 EDGAR
  13. Aug 18, 20264 EDGAR
  14. Aug 18, 20264 EDGAR
  15. Aug 18, 20264 EDGAR
  16. Aug 18, 20264 EDGAR
  17. Aug 18, 20264 EDGAR
  18. Aug 18, 20264 EDGAR
  19. Aug 18, 20264 EDGAR
  20. Aug 17, 20264 EDGAR

The 1,214 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

314 open-market trades by officers, directors and large owners since October 2021: 2 buys and 312 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Aug 31, 2026Fipps PaulPresident, Global Customer OpsSale2,034$147.87$300.8KForm 4
Aug 28, 2026Canney Jacqueline PChief People & AI Enblmt. Off.Sale7,847$138.00$1.1MForm 4
Aug 27, 2026Chamberlain Paul EdwardDirectorSale2,700$135.50$365.9KForm 4
Aug 13, 2026Chamberlain Paul EdwardDirectorSale1,500$125.60$188.4KForm 4
May 28, 2026Briggs TeresaDirectorSale1,595$108.70$173.4KForm 4
May 18, 2026Fipps PaulPresident, Global Customer OpsSale1,048$98.51$103.2KForm 4
May 14, 2026Chamberlain Paul EdwardDirectorSale1,500$87.23$130.8KForm 4
May 14, 2026Sands Anita MDirectorSale16,445$90.14$1.5MForm 4
May 8, 2026Fipps PaulPresident, Global Customer OpsSale151$90.47$13.7KForm 4
Apr 24, 2026Canney Jacqueline PChief People & AI Enblmt. Off.Sale8,927$89.60$799.9KForm 4
Feb 27, 2026McDermott William RChairman & CEOBuy28,682$104.60$3.0MForm 4
Feb 23, 2026Fipps PaulPresident, Global Customer OpsSale3,696$101.77$376.1KForm 4
Feb 18, 2026Fipps PaulPresident, Global Customer OpsSale9,641$105.93$1.0MForm 4
Feb 13, 2026McBride Kevin ThomasFormer Principal Acctg OfficerSale1,400$105.71$148.0KForm 4
Feb 12, 2026Chamberlain Paul EdwardDirectorSale1,500$101.17$151.8KForm 4
Dec 5, 2025Mastantuono GinaPresident and CFOSale415$850.00$352.8KForm 4
Nov 28, 2025Jackson LawrenceDirectorSale265$810.22$214.7KForm 4
Nov 28, 2025Chamberlain Paul EdwardDirectorSale300$808.00$242.4KForm 4
Nov 28, 2025Mastantuono GinaPresident and CFOSale417$808.00$336.9KForm 4
Nov 18, 2025Tzitzon NicholasVice ChairmanSale522$827.08$431.7KForm 4

All 314 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025William R. McDermottChairman and Chief Executive Officer64$1.5M$51.6M90
2025Amit ZaveryPresident, Chief Product Officer, and Chief Operating Officer54$900.0K$25.8M90
2025Paul SmithFormer President of Global Customer and Field Operations$574.0K$20.1M90
2025Gina MastantuonoPresident and Chief Financial Officer55$891.7K$18.5M90
2025Paul FippsPresident, Global Customer Operations53$1.1M$16.9M90
2025Jacqueline C. CanneyChief People and AI Enablement Officer58$741.7K$11.9M90
2024William R. McDermottChairman and Chief Executive Officer64$1.4M$37.6M90
2024Amit ZaveryPresident, Chief Product Officer, and Chief Operating Officer54$163.8K$32.3M90
2024Paul SmithFormer President of Global Customer and Field Operations$755.7K$20.2M90
2024Gina MastantuonoPresident and Chief Financial Officer55$841.7K$16.2M90
2024Jacqueline C. CanneyChief People and AI Enablement Officer58$691.7K$10.9M90
2023William R. McDermottChairman and Chief Executive Officer64$1.3M$37.6M90
2023Paul SmithFormer President of Global Customer and Field Operations$666.1K$17.9M90
2023Gina MastantuonoPresident and Chief Financial Officer55$791.7K$14.4M90
2023Jacqueline C. CanneyChief People and AI Enablement Officer58$633.3K$9.1M90

Money raised

Private offerings the company reported to the SEC on Form D.

  1. May 30, 2025Raised $389.1 million in a private offering of equity Form D: 40 investors so far Form D

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.96,057,763$9.5B0.1%−1,443,831
Vanguard Capital Management LLC67,351,838$6.7B0.1%−628,381
State Street Corp49,038,218$4.9B0.1%+979,726
Morgan Stanley26,630,984$2.6B0.1%+3,282,989
Vanguard Portfolio Management LLC25,184,743$2.5B0.1%+12,173
Geode Capital Management, LLC24,274,498$2.4B0.1%−149,313
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC16,638,071$1.7B0.3%+2,362,606
Jpmorgan Chase & Co13,949,279$1.4B0.1%−17,047,662
Norges Bank12,458,091$1.2B0.1%New
Fmr LLC11,395,881$1.1B0.0%−889,118
Northern Trust Corp10,991,523$1.1B0.1%+154,396
Goldman Sachs Group Inc10,957,837$1.1B0.1%+3,239,738
Amundi10,517,264$1.0B0.3%−961,834
Charles Schwab Investment Management Inc8,080,617$802.2M0.1%+473,452
Fisher Asset Management, LLC8,018,318$796.1M0.2%−14,634
Pictet Asset Management Holding SA7,183,047$713.2M0.7%+1,102,797
Bank of New York Mellon Corp7,177,406$712.6M0.1%−1,349,525
Victory Capital Management Inc7,163,661$711.2M0.4%−464,858
Ameriprise Financial Inc6,975,128$697.2M0.1%+1,520,479
Barclays PLC6,904,348$685.5M0.2%+237,844
Legal & General Group Plc6,465,436$641.9M0.1%−345,423
Bank Of America Corp /de/6,319,051$627.4M0.0%−762,720
National Bank Of Canada /fi/6,234,306$618.9M0.5%+3,868,044
Swedbank AB6,061,895$601.8M0.5%+3,010,419
Deutsche Bank Ag\5,994,734$595.2M0.2%+6,096

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

69 trades disclosed by members of Congress, the latest 25. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Apr 24, 2026Josh GottheimerDemocratic, HouseSale$1,001 - $15,000−56.7%Report
Apr 14, 2026Gilbert Ray Cisneros, Jr.Democratic, HousePartial sale$1,001 - $15,000−58.1%Report
Mar 27, 2026Alan ArmstrongRepublican, SenateSale$15,001 - $50,000−27.7%Report
Mar 6, 2026Josh GottheimerDemocratic, HouseBuy$1,001 - $15,000+4.7%Report
Feb 10, 2026Byron DonaldsRepublican, HouseBuy$1,001 - $15,000+28.0%Report
Feb 10, 2026Byron DonaldsRepublican, HouseBuy$1,001 - $15,000+28.0%Report
Jan 30, 2026Josh GottheimerDemocratic, HouseSale$1,001 - $15,000−15.4%Report
Dec 29, 2025Markwayne Mullin, SenateBuy$15,001 - $50,000−16.1%Report
Dec 17, 2025Josh GottheimerDemocratic, HousePartial sale$1,001 - $15,000+20.0%Report
Dec 8, 2025Julie JohnsonDemocratic, HouseBuy$1,001 - $15,000−25.9%Report
Dec 8, 2025Julie JohnsonDemocratic, HouseSale$1,001 - $15,000+25.9%Report
Nov 7, 2025Gilbert Ray Cisneros, Jr.Democratic, HousePartial sale$1,001 - $15,000+28.8%Report
Oct 17, 2025Gilbert Ray Cisneros, Jr.Democratic, HouseBuy$1,001 - $15,000−34.0%Report
Sep 24, 2025Markwayne Mullin, SenateBuy$1,001 - $15,000−37.2%Report
Aug 19, 2025Val T. HoyleDemocratic, HouseSale$1,001 - $15,000+36.9%Report
Aug 13, 2025Lisa C. McClainRepublican, HouseSale$1,001 - $15,000+33.6%Report
Aug 4, 2025Lisa C. McClainRepublican, HouseBuy$1,001 - $15,000−41.8%Report
Jun 27, 2025John J. McGuire IIIRepublican, HousePartial sale$1,001 - $15,000+52.9%Report
Jun 17, 2025Lisa C. McClainRepublican, HouseBuy$1,001 - $15,000−55.2%Report
Jun 9, 2025Lisa C. McClainRepublican, HousePartial sale$1,001 - $15,000+56.4%Report
Jun 6, 2025Marjorie Taylor GreeneRepublican, HouseBuy$1,001 - $15,000−56.7%Report
May 16, 2025John J. McGuire IIIRepublican, HouseBuy$1,001 - $15,000−58.5%Report
May 14, 2025Marjorie Taylor GreeneRepublican, HouseBuy$1,001 - $15,000−59.0%Report
May 5, 2025Marjorie Taylor GreeneRepublican, HouseBuy$1,001 - $15,000−61.0%Report
Apr 21, 2025Bruce WestermanRepublican, HouseSale$1,001 - $15,000+51.9%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

SEC filer profile

How ServiceNow is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARServiceNow, Inc.2
  • CIK0001373715
  • Employer ID (EIN)20-205619522
  • Filer statusLarge accelerated filer not an emerging growth company; not a smaller reporting company; not a shell company22
  • Incorporated inDelaware22
  • Fiscal year endsDecember 312
  • Industry code (SIC)7372 Services-Prepackaged Software2
  • SEC reviewing officeOffice of Technology, Division of Corporation Finance2
  • Business address2225 Lawson Lane, Santa Clara, CA 950542
  • Phone408-501-85502
  • Shares outstanding1,034,000,000 as of Jun 30, 202616
  • Public float$175.7B as of Jun 30, 202522
  • AuditorPricewaterhouseCoopers LLP, San Jose, California PCAOB ID 238; it also attests to the company’s internal control over financial reporting22
  • On EDGAR sinceAug 22, 20062
  • Filings2,518 in all: 4 (1,828), 144 (236), 8-K (124), 3 (51), SC 13G/A (44), 10-Q (43), DEFA14A (24), S-8 (23)2
    All 45 form types

    DEF 14A (15), 10-K (14), UPLOAD (14), 4/A (13), SC 13G (11), CORRESP (10), ARS (7), 5 (5), D (5), S-1/A (5), 144/A (3), 3/A (3), 424B2 (3), 424B7 (3), EFFECT (3), PRE 14A (3), S-3ASR (3), 424B4 (2), 425 (2), FWP (2), S-1 (2), SCHEDULE 13G/A (2), 10-K/A (1), 305B2 (1), 424B3 (1), 424B5 (1), 8-A12B (1), CERTNYS (1), CT ORDER (1), DEFR14A (1), DEL AM (1), PX14A6G (1), REGDEX (1), S-1MEF (1), S-4 (1), S-4/A (1), SCHEDULE 13G (1)

  • Latest filingsAnnual report (10-K) Jan 29, 2026
    Quarterly report (10-Q) Jul 23, 2026
    Proxy statement (DEF 14A) Apr 6, 2026
    Latest 8-K (8-K) Jul 22, 2026

Securities registered for trading

ClassSymbolExchange
Common stock, par value $0.001 per shareNOWThe New York Stock Exchange

From the cover page of the 10-K filed Jan 29, 2026 (Section 12(b) of the Exchange Act).22

Risk factors and legal proceedings

The risks ServiceNow names in Item 1A of its 10-K filed Jan 29, 2026: 28 risks under these headings, as written.22

  • This summary provides an overview of the risks we face and should not be considered a substitute for the more fulsome risk factors discussed immediately following this summary.
  • Risks Related to Our Ability to Grow Our Business
  • Risks Related to the Operation of Our Business
  • Risks Related to the Financial Performance or Financial Position of Our Business
  • Risks Related to General Economic Conditions
  • Risks Related to Ownership of Our Common Stock
  • Laws, regulations and customer expectations regarding the use, storage and movement of data may restrict our ability to continue to optimize our platform.
  • A failure to innovate and adapt how we offer our products in response to rapidly evolving technological changes and in the midst of an intensely competitive market may harm our competitive position and business prospects.
  • We may not successfully increase our penetration of international markets or manage risks associated with foreign markets.
  • Incorporating AI technology into our offerings may result in operational, legal, regulatory, ethical and other challenges.
  • We rely on our network of partners for an increasing portion of our revenues, and if these partners fail to perform, our business may be harmed.
  • Doing business with the public sector and heavily-regulated entities subjects us to risks related to government procurement processes, regulations and contracting requirements.
The other 21 risks
  • If we fail to comply with applicable anti-corruption and anti-bribery laws, export control laws, economic and trade sanctions laws, or other global trade laws, we could be subject to penalties and civil and/or criminal sanctions and our business could be materially adversely affected.
  • Our customer deals are becoming more complex, which tend to involve longer, more expensive sales cycles, increased pricing pressure, and implementation and configuration challenges.
  • As we acquire or invest in companies and technologies, we may not realize the expected business or financial benefits and the acquisitions and investments may divert our management’s attention and result in additional shareholder dilution or costs.
  • Actual or perceived cybersecurity events experienced by us or our third-party service providers may create the perception that our platform is not secure, and we may lose customers or incur significant liabilities.
  • We may lose key members of our management team or qualified employees or may not be able to attract and retain the employees we need.
  • Delays in the release of, or actual or perceived defects in, our products may slow the adoption of our latest technologies, reduce our ability to efficiently provide services, decrease customer satisfaction and adversely impact future product sales.
  • Disruptions or defects in our services could damage our customers’ businesses, subject us to substantial liability and harm our business.
  • Delays in improving our information systems and processes could interfere with our ability to support our existing and growing base of customers and employees as we scale.
  • We may not be able to protect or enforce our IP rights.
  • Our use of open-source software could harm our ability to sell our products and services and subject us to possible litigation.
  • Various factors, including our customers’ business, integration, migration, compliance and security requirements or errors by us, our partners or our customers, may cause implementations of our products to be delayed, inefficient or otherwise unsuccessful.
  • Our failure or perceived failure to achieve our corporate sustainability goals or maintain corporate sustainability practices that meet evolving stakeholder expectations could adversely affect us.
  • We may face natural disasters, including climate change, and other events beyond our control.
  • Because we generally recognize revenues from our subscription services over the subscription term, a decrease in new subscriptions or renewals may not be immediately reflected in our operating results.
  • As our business grows, we expect our revenue growth rate to decline over the long term.
  • Changes in our effective tax rate or disallowance of our tax positions may adversely affect our business.
  • We may be adversely affected by our debt service obligations.
  • Risks Related to General Economic and Political Conditions
  • Our industry and business may be harmed by global economic and political conditions.
  • We may be harmed by foreign currency exchange rate fluctuations.
  • Our stock price is likely to continue to be volatile.
  • Provisions in our governing documents or Delaware law might discourage, delay or prevent a change of control or changes in our management and, therefore, depress our stock price.

Legal proceedings

We are party to certain litigation and other legal proceedings. While legal proceedings are inherently unpredictable and subject to uncertainties, we do not believe that the ultimate resolution of any such proceedings, whether taken individually or in the aggregate, is likely to have a material adverse effect on our business, financial position, results of operations or cash flows.

For additional information regarding legal proceedings, refer to Note 18 “Commitments and Contingencies” in the notes to our consolidated financial statements in this Annual Report on Form 10-K.

The opening of Item 3, Legal Proceedings.22

Sources

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