The story
In November 1972, NTUC announced its new consumer co-operative named Welcome, which opened in February 1973. On 22 July 1973, Prime Minister Lee Kuan Yew opened the first supermarket at Block 192, Toa Payoh Lorong 4, and it was the first of its kind.
On 19 January 1982, NTUC president Peter Vincent and NTUC secretary-general Lim Chee Onn were appointed as a life trustees of Welcome. In May 1982, NTUC announced the merger of Welcome and Singapore Employees Cooperative (SEC). Welcome owned 15 retail outlets, two department stores, and a rice-packing unit, and SEC owned 19 supermarkets, four home appliance showrooms, two self-service coffee shops, and a printing workshop. On 31 January 1983, members from both cooperatives voted on the merger. The merger was approved, and the new cooperative was called NTUC FairPrice Cooperative Ltd. On 1 May 1983, FairPrice began operations. A training school was set up to train employees based on their roles and job scope. FairPrice also announced the purchase of a 1 megabyte computer and 135 point of sale terminals, amounting to S$2.3 million.
In August 2007, FairPrice opened its upmarket outlet at Bukit Timah Plaza named FairPrice Finest, after five months of refurbishment. The move was to cater to the changing tastes of Singaporeans who are increasingly well-travelled. The 4,000 square metres (43,000 sq ft), two-storey outlet has an offering of products different from other FairPrice stores, and also features a Swiss-style delicatessen, a wine cellar and a European bakery.
International operations
FairPrice has attempted to expand into other countries. Its first attempt was Malaysia in 1994, operating as a 60:40 joint venture with Hong Leong Industries Berhad under Quayline FairPrice. Its competitors were Parkson and Jaya Jusco. The first outlet was at Ampang Point, which opened on 3 January 1994. Despite no longer operating in Malaysia, FairPrice had no plans to restart its operations in the country.
In 2003, it entered a joint venture with DBS Private Equity, New Hope Group, Silver Tie and Taiwan's Apex Group, known as Nextmall. The venture provided merchandising, management and logistics for a fee to Nextmart which is a China incorporated hypermarket. Seven hypermarkets were opened in China, with its first in Shaoxing, Zhejiang. Nextmall closed in 2005 after incurring a total of $80 million in debts and over $40 million in losses.
A supermarket in Vietnam was opened in 2013 under a joint venture with Saigon Union of Trading Co-operatives, known as Co.opXtra Plus. FairPrice also operated Cheers convenience stores in Vietnam as of 2018.
From Wikipedia’s article on NTUC FairPrice, shared under CC BY-SA 4.0.5
