The story
Founded by Annabel Astor, Viscountess Astor.1
Private company
Logo: OKA Direct Logo, Public domain, via Wikimedia Commons3
British luxury furniture and accessories retailer
OKA (also known as OKA Direct) is a British furniture and home accessories retailer founded in 1999 by Annabel Astor, Sue Jones, and Lucinda Waterhouse. It is owned by Investindustrial.2 It was founded by Annabel Astor, Viscountess Astor.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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OKA (also known as OKA Direct) is a British furniture and home accessories retailer founded in 1999 by Annabel Astor, Sue Jones, and Lucinda Waterhouse. It is owned by Investindustrial.2
OKA sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Founded by Annabel Astor, Viscountess Astor.1
Who has led OKA, and when. Pick a name to see everywhere that person has worked.
From Wikidata.1
The numbers on this page point here. Each one links to the record it came from.