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Private company

Patrón

Logo: patrontequila.com3

Brand of tequila products by the Patrón Spirits Company

Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley. Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the blue agave plant. Everything including the barrels, corks, and bottles is handcrafted at their distilleries.2 It is headquartered in Las Vegas.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1989Founded1

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PatronGoldBottle
Photo: Broncinbuck at English Wikipedia, CC BY-SA 3.0, via Wikimedia Commons5

Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley.2

The story

Founded by John Paul DeJoria in 1989.1

The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.

In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.

In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion.

From Wikipedia’s article on Patrón, shared under CC BY-SA 4.0.4

Leadership

Who has led Patrón, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. 1989Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websitePatrón logo
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