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Private company

Penny

Logo: PENNY-Markt GmbH, Public domain, via Wikimedia Commons3

German discount supermarket chain

Penny (German pronunciation: ) or internationally Penny Market (in Bavaria and Austria Penny Markt) is a German discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989, it has been fully owned by the Rewe Group.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1973Founded1
  • Industryretail1
  • HeadquartersCologne1
  • Websitewww.penny.de
  • Legal formGesellschaft mit beschränkter Haftung1

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Penny Eberswalde 2017
Photo: Rewe Group, CC BY-SA 4.0, via Wikimedia Commons5

Penny (German pronunciation: [ˈpɛni] ) or internationally Penny Market (in Bavaria and Austria Penny Markt) is a German discount supermarket chain based in Germany, which operates 3,550 stores.2

Corporate structure

Penny is part of a group headed by REWE Group. 32 entities, 8 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • REWE Group Cologne
    • Penny Cologne
    • Apollo Resor AB Subsidiary · Stockholm
    • Billa Subsidiary · Wiener Neudorf, Austria
      • BILLA Marktküche Subsidiary · Austria
    • Billa Plus Subsidiary
    • BIPA Subsidiary · Wiener Neudorf, Austria
    • DERTOUR Group Subsidiary · Cologne, Germany
    • Glocken Bäckerei Subsidiary · Frankfurt, Germany
    • Nahkauf Subsidiary · Cologne, Germany
    • Penny Market Subsidiary · Radonice, Czechia
    • REWE Subsidiary · Cologne
    • REWE Dortmund Subsidiary
    • Rewe International Subsidiary · Wiener Neudorf, Objekt 16, Austria
      • Billa Subsidiary · 100% · Říčany u Prahy, Czechia
      • Billa Bulgaria Subsidiary · 100% · Sofia, Bulgaria
        • Billa Dnes Subsidiary · Bulgaria
    • Standa Subsidiary · Carmignano di Brenta
    • Toom Baumarkt Subsidiary · Cologne, Germany
    • Billa Now Subsidiary · Austria
    • Billa Reality Subsidiary · Czechia
    • Billa stop & shop Subsidiary · Austria
    • Billa Unterwegs Subsidiary · Austria
    • Globus Subsidiary · Germany
    • REWE To Go Subsidiary · Germany
    • VIVA BILLA Subsidiary · Slovakia

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by REWE Group in 1973.1

Products and brands

  • discount store

Listed on Wikidata.1

Penny Market exited the Bulgarian market on October 31, 2015.

From Wikipedia’s article on Penny (supermarket), shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Former owners and parents

From Wikidata.1

Timeline

  1. 1989Acquired Acquired by REWE Group1
  2. 1973Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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