Perodua

Perodua was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994. Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.

Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%. In 2004, Perodua began assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.

The company's shareholders include UMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).

Logo history

Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.

The new logo maintained the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.

In June 2008, Perodua launched a new corporate identity. This included an update to the logo, which maintained the 'P' and '2' and the main colour blocks from previous logos but brightened the colours, adding a metallic look and a three-dimensional effect.