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Private company

PINEAPPLE, INC.

PINEAPPLE, INC. is an American management consulting services company based in Los Angeles.1

Last updated Oct 21, 2026.

Overview

  • IndustryServices-Management Consulting Services1
  • HeadquartersLos Angeles, California1
  • Incorporated inWY2
  • Business address10351 Santa Monica Blvd., Suite 420, Los Angeles, Ca 900252
  • Filer categoryNon-accelerated filer, Smaller reporting company2
  • Legal formCorporation

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Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2019

-10774.5%Operating margin3
-7789.7%Net margin3
50.0%Revenue growth, 20193
-162.1%Return on equity4

Where the money goes

Where each dollar of revenue went, fiscal 2019

  • Interest100¢$17.6K

Out of $15.0K in revenue.3 The company lost money this year.

Financial statements

Revenue563$15.0K in 2019−97% since 2017
0$200.0K$400.0K$600.0K2017: $550.0K$550.0K20172018: $10.0K$10.0K2018−98%2019: $15.0K$15.0K2019+50%
Operating income563-$1.6M in 2019+59% since 2017
-$2.0M-$1.5M-$1.0M-$500.0K02017: -$1.0M-$1.0M20172018: -$983.4K-$983.4K2018−3%2019: -$1.6M-$1.6M2019+64%
Net income563-$1.2M in 2019+6% since 2017
-$1.5M-$1.0M-$500.0K02017: -$1.1M-$1.1M20172018: -$1.4M-$1.4M2018+24%2019: -$1.2M-$1.2M2019−14%
Fiscal year2016201720182019
Revenue$550.0K5$10.0K6$15.0K3
Operating expenses
Operating income-$1.0M5-$983.4K6-$1.6M3
Interest$277.5K5$129.4K6$17.6K3
Income before tax
Net income-$1.1M5-$1.4M6-$1.2M3
Earnings per share
Shares (weighted, basic)

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Corporate structure

PINEAPPLE, INC. sits at the top of its group. 1 entity, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of PINEAPPLE, INC.

  • Anna Mikhaylova Filed SC 13G on PINEAPPLE, INC., latest May 15, 2023
  • Jaime Ortega Filed SC 13D/A on PINEAPPLE, INC., latest Mar 30, 2023
  • Matt Feinstein Filed SC 13D on PINEAPPLE, INC., latest Mar 30, 2023
  • Joshua Eisenberg Filed SC 13D/A on PINEAPPLE, INC., latest Feb 24, 2022
  • PINEAPPLE, INC. Los Angeles, California

Built from major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What PINEAPPLE, INC. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$55.5K9 Dec 31, 2022$55.5K9 Dec 31, 20210%
Accumulated depreciation$53.1K9 Dec 31, 2022$46.9K9 Dec 31, 2021+13.1%
Property and equipment, net$2.4K9 Dec 31, 2022$8.5K9 Dec 31, 2021−72.3%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$09 Dec 31, 2022$09 Dec 31, 2021

Leadership

Who has led PINEAPPLE, INC., and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Matt Feinstein2018
  2. Shawn Credle2019–2022

Chair

  1. Matt Feinstein2018–2023

Chief financial officer

  1. Matt Feinstein2023

Chief operating officer

  1. Joshua Eisenberg2019–2022
20202025
Board members and other officers (3)

Named in SEC Form D filings

People the company listed in its private-offering notices.

  • DirectorKatherine Scott Hill named Jan 31, 2022 to Oct 19, 202217

Former names

  • Pineapple Express, Inc.Oct 7, 2015 to Apr 7, 20202

Timeline

  1. May 8, 20248-K Regulation FD disclosure18
  2. Jan 25, 20248-K Change of auditor; Executive or director change19
  3. Sep 18, 20238-K Executive or director change20
  4. Aug 2, 20238-K Change of auditor21
  5. Jun 14, 20238-K Entered a material agreement; Unregistered sale of shares22
  6. Mar 23, 20238-K Entered a material agreement; Completed an acquisition or sale23
  7. Jan 31, 20238-K Entered a material agreement; Executive or director change24
  8. Jan 4, 20238-K Entered a material agreement25
  9. Aug 26, 20228-K Ended a material agreement26
  10. Dec 30, 20218-K Entered a material agreement27
  11. Nov 26, 20218-K Entered a material agreement28
  12. Feb 15, 2019New chief executive Shawn Credle becomes CEO10
  13. Mar 27, 2018New chief executive Matt Feinstein becomes CEO11

Filings

54 filings to the SEC since October 2021: 4 annual reports, 10 quarterly reports, 11 major events, 10 insider forms, 4 large holders, 4 private raises, 11 other. The latest 20:

  1. May 8, 20248-K EDGAR
  2. May 7, 202415-12G EDGAR
  3. Apr 1, 2024NT 10-K EDGAR
  4. Jan 25, 20248-K EDGAR
  5. Jan 12, 202410-Q EDGAR
  6. Nov 15, 2023NT 10-Q EDGAR
  7. Sep 20, 202310-Q EDGAR
  8. Sep 18, 20238-K EDGAR
  9. Aug 14, 2023NT 10-Q EDGAR
  10. Aug 2, 20238-K EDGAR
  11. Jun 14, 20238-K EDGAR
  12. May 26, 202310-Q EDGAR
  13. May 15, 20233 EDGAR
  14. May 15, 2023SC 13G EDGAR
  15. May 15, 2023NT 10-Q EDGAR
  16. May 5, 202310-K EDGAR
  17. Mar 30, 2023NT 10-K EDGAR
  18. Mar 30, 2023SC 13D/A EDGAR
  19. Mar 30, 2023SC 13D EDGAR
  20. Mar 29, 20234/A EDGAR

The 54 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

4 open-market trades by officers, directors and large owners since October 2021: 2 buys and 2 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Jan 10, 2023Ortega Jaime10% ownerSale20,790,000Form 4
Jan 10, 2023Feinstein MatthewCFO, Sec & ChairmanBuy20,790,000Form 4
Jan 10, 2023Ortega Jaime10% ownerBuy40,790,000Form 4
Dec 31, 2022Ortega Jaime10% ownerSale20,000,000Form 4

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Money raised

Private offerings the company reported to the SEC on Form D.

  1. Aug 10, 2021Raised $85,000 in a private offering of equity Form D: $200,000 offered in all Form D
  2. Feb 24, 2021Raised $249,000 in a private offering of equity Form D: 24 investors so far Form D

SEC filer profile

How PINEAPPLE, INC. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARPINEAPPLE, INC.1
  • CIK0001654672
  • Employer ID (EIN)47-51854841
  • Filer statusNon-accelerated filer<br>smaller reporting company1
  • Incorporated inWyoming1
  • Fiscal year endsDecember 311
  • Industry code (SIC)8742 Services-Management Consulting Services1
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance1
  • Business address10351 Santa Monica Blvd., Suite 420, Los Angeles, CA 900251
  • Phone877-310-76751
  • Shares outstanding73,103,569 as of Jan 5, 20247
  • Public float$298.2K as of Jun 30, 20229
  • On EDGAR sinceOct 7, 20151
  • Filings115 in all: 8-K (25), 10-Q (12), 3 (11), 4 (11), D (10), NT 10-Q (8), 8-K/A (6), 10-K (5)1
    All 20 form types

    D/A (5), NT 10-K (5), SC 13D/A (4), 10-K/A (3), SC 13D (3), 10-12G (1), 10-Q/A (1), 15-12G (1), 4/A (1), DEF 14C (1), PRE 14C (1), SC 13G (1)

  • Latest filingsAnnual report (10-K) May 5, 2023
    Quarterly report (10-Q) Jan 12, 2024
    Latest 8-K (8-K) May 8, 2024

Sources

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