PLNT on NYSE

Planet Fitness

American fitness center franchise

Planet Fitness, Inc. is an American international franchisor and operator of fitness centers based in Hampton, New Hampshire. The company has around 2,715 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Panama, Mexico, Spain and Australia.3 Its shares trade on NYSE under the symbol PLNT.1 Wikipedia text CC BY-SA 4.0

Price unavailable

Last updated Oct 21, 2026.

Overview

$1.3BRevenue, fiscal 20255
$219.1MNet income, fiscal 20255
1992Founded1

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  • TickerPLNT on NYSE1
  • IndustryServices-Membership Sports & Recreation Clubs1
  • HeadquartersHampton1
  • Websitewww.planetfitness.com
  • Legal formDelaware corporation1
  • Incorporated inDE6
  • Business address4 Liberty Lane West, Hampton, Nh 038426
  • Filer categoryLarge accelerated filer6
  • LEI549300LLE5HUPF6H8G334
  • StatusActive4
  • LEI statusIssued and current4
  • Registered addressC/O THE CORPORATION TRUST COMPANY, 19801 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 57043834
Planet Fitness Ypsilanti Twp
Photo: Dwight Burdette, CC BY 3.0, via Wikimedia Commons9

Planet Fitness, Inc. is an American international franchisor and operator of fitness centers based in Hampton, New Hampshire. The company has around 2,715 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Panama, Mexico, Spain and Australia. Planet Fitness markets itself as a "Judgement Free Zone" aimed at casual and first-time gym users, while discouraging behavior it associates with intimidating gym culture, which it characterizes as "lunk" behavior.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

29.8%Operating margin5
16.5%Net margin5
12.1%Revenue growth, 20255
$254.8MFree cash flow5

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Corporate-Owned Clubs brought in 41% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Corporate-Owned Clubs$546.1M541%up 9% from 2024
  2. Franchise$381.0M529%up 11% from 2024
  3. Equipment Revenue$310.1M523%up 21% from 2024
  4. Advertising$87.0M57%up 10% from 2024
Products and services by year
Products and services202320242025
Corporate-Owned Clubs$449.3M$502.3M$546.1M
Franchise$317.9M$344.3M$381.0M
Equipment Revenue$234.1M$256.1M$310.1M
Advertising$70.0M$78.9M$87.0M

Business segments

Corporate Owned Club brought in 41% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Corporate Owned Club$546.1M541%up 9% from 2024
  2. Franchise$468.0M535%up 11% from 2024
  3. Equipment$310.1M523%up 21% from 2024
Business segments by year
Business segments202320242025
Corporate Owned Club$449.3M$502.3M$546.1M
Franchise$387.9M$423.2M$468.0M
Equipment$234.1M$256.1M$310.1M

Regions

Americas brought in 97% of the revenue Planet Fitness broke down this way in fiscal 2025.

  1. Americas$1.3B597%up 13% from 2024
  2. Outside the United States$39.5M53%down 1% from 2024
Regions by year
Regions202320242025
Americas$1.0B$1.1B$1.3B
Outside the United States$28.5M$40.1M$39.5M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue17¢$230.3M
  • Selling, general and admin10¢$137.6M
  • Other costs49¢$651.2M
  • Income tax6¢$85.9M
  • Profit17¢$219.1M

Out of $1.3B in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Capital spending25¢$163.7M
  • Share buybacks75¢$500.4M

Out of $418.4M of cash from operations. Spending exceeded cash from operations; the rest came from savings or borrowing.5

Financial statements

Revenue10111213145$1.3B in 2025+131% since 2018
0$500.0M$1.0B$1.5B2018: $572.9M$572.9M20182019: $688.8M$688.8M2019+20%2020: $406.6M$406.6M2020−41%2021: $587.0M$587.0M2021+44%2022: $936.8M$936.8M2022+60%2023: $1.1B$1.1B2023+14%2024: $1.2B$1.2B2024+10%2025: $1.3B$1.3B2025+12%
Operating income10111213145$394.7M in 2025+114% since 2018
0$100.0M$200.0M$300.0M$400.0M2018: $184.0M$184.0M20182019: $233.1M$233.1M2019+27%2020: $59.8M$59.8M2020−74%2021: $143.4M$143.4M2021+140%2022: $230.1M$230.1M2022+60%2023: $272.9M$272.9M2023+19%2024: $324.2M$324.2M2024+19%2025: $394.7M$394.7M2025+22%
Net income10111213145$219.1M in 2025+149% since 2018
-$100.0M0$100.0M$200.0M$300.0M2018: $88.0M$88.0M20182019: $117.7M$117.7M2019+34%2020: -$15.0M-$15.0M20202021: $42.8M$42.8M20212022: $99.4M$99.4M2022+132%2023: $138.3M$138.3M2023+39%2024: $172.0M$172.0M2024+24%2025: $219.1M$219.1M2025+27%

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-12-312024-12-312023-12-31
Total revenue$1.3B$1.2B$1.1B
Cost of revenue$230.3M$197.1M$190.0M
Club operations$318.5M$290.5M$253.6M
Selling, general and administrative$137.6M$129.1M$124.9M
National advertising fund expense$87.6M$79.0M$70.1M
Depreciation and amortization$155.8M$160.3M$149.4M
Other (gain) loss, net-$385.0K$1.3M$10.4M
Total operating costs and expenses$929.5M$857.5M$798.5M
Income from operations$394.7M$324.2M$272.9M
Interest income$23.0M$23.1M$17.7M
Interest expense-$108.2M-$100.0M-$86.6M
Other (expense) income, net-$454.0K-$548.0K$3.5M
Total other expense, net-$85.7M-$77.5M-$65.3M
Income before income taxes$309.0M$246.7M$207.5M
Provision for income taxes$85.9M$68.4M$58.5M
Losses from equity-method investments, net of tax-$2.8M-$4.0M-$2.0M
Net income$220.3M$174.2M$147.0M
Less net income attributable to non-controlling interests$1.2M$2.2M$8.7M
Net income attributable to Planet Fitness, Inc.$219.1M$172.0M$138.3M

Compare Planet Fitness with another company

Corporate structure

Planet Fitness sits at the top of its group. 53 entities, 5 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Planet Fitness

  • Planet Fitness Hampton, New Hampshire, United States
    • PLA-FIT FRANCHISE, LLC Subsidiary · 100% · Dover, Delaware, United States
    • Dowler Holdings, LLC Subsidiary · Delaware, United States
    • GSH West Palm East, LLC Subsidiary · Florida, United States
    • Hendersonville Fitness, LLC Subsidiary · North Carolina, United States
    • Montgomery Fitness Group, LLC Subsidiary · Delaware, United States
    • Origin Fitness Holdings, LLC Subsidiary · Delaware, United States
    • Origin Fitness, S.L. Subsidiary · Spain
    • PF FL 16, LLC Subsidiary · Florida, United States
    • PF Florence, LLC Subsidiary · South Carolina, United States
    • PF NC Holdings, LLC Subsidiary · Florida, United States
    • PF Palmetto Holdings. LLC Subsidiary · Delaware, United States
    • PFIP International, LLC Subsidiary · Delaware, United States
    • PFIP, LLC Subsidiary · New Hampshire, United States
    • Pla-Fit Canada Equipment Inc. Subsidiary · Canada
    • Pla-Fit Canada Franchise Inc. Subsidiary · Canada
    • Pla-Fit Canada Inc. Subsidiary · Canada
    • Pla-Fit Health LLC Subsidiary · New Hampshire, United States
    • Pla-Fit Health NJNY LLC Subsidiary · New Hampshire, United States
    • Pla-Fit Holdings, LLC Subsidiary · Delaware, United States
    • Planet Fitness Assetco LLC Subsidiary · Delaware, United States
    • Planet Fitness Australia Equipment Pty Ltd Subsidiary · Australia
    • Planet Fitness Australia Franchise Pty Ltd Subsidiary · Australia
    • Planet Fitness Australia Holdings, LLC Subsidiary · New Hampshire, United States
    • Planet Fitness Australia Pty Ltd Subsidiary · Australia
    • Planet Fitness Blocker, LLC Subsidiary · Delaware, United States
    • and 27 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Planet Fitness reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Finance-lease assets$964.0K5 Dec 31, 2025$85.0K5 Dec 31, 2024+1034.1%
Operating-lease assets (leased space)$409.3M5 Dec 31, 2025$395.2M5 Dec 31, 2024+3.6%

Real estate and locations

ItemLatestA year beforeChange
Stores2,8965 Dec 31, 20252,7225 Dec 31, 2024+6.4%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$345.7M5 Dec 31, 2025$293.1M5 Dec 31, 2024+17.9%
Marketable securities, current$106.8M5 Dec 31, 2025$114.2M5 Dec 31, 2024−6.5%
Marketable securities, non-current$88.3M5 Dec 31, 2025$65.7M5 Dec 31, 2024+34.4%
Debt securities available for sale$195.4M5 Dec 31, 2025$186.7M5 Dec 31, 2024+4.7%
Debt securities held to maturity$34.9M5 Dec 31, 2025$32.5M5 Dec 31, 2024+7.4%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$712.5M5 Dec 31, 2025$720.6M5 Dec 31, 2024−1.1%
Intangible assets, net (excluding goodwill)$286.4M5 Dec 31, 2025$323.3M5 Dec 31, 2024−11.4%
Finite-lived intangibles, gross$473.8M5 Dec 31, 2025$473.8M5 Dec 31, 20240%
Accumulated amortization$333.7M5 Dec 31, 2025$297.0M5 Dec 31, 2024+12.4%
Finite-lived intangibles, net$140.0M5 Dec 31, 2025$176.7M5 Dec 31, 2024−20.8%

Inventory

ItemLatestA year beforeChange
Inventory, total$7.6M5 Dec 31, 2025$6.1M5 Dec 31, 2024+23.3%

Properties, in its own words

Our Club Support Center is located in Hampton, New Hampshire and consists of approximately 71,700 sq. ft. of leased office space. It is the base of operations for our executive management and nearly all of the employees who provide our primary corporate and franchisee support functions.

Corporate-Owned Clubs

The rest of Item 2

We lease all but one of our corporate-owned clubs. Our club leases typically have initial terms of 10 to 12 years and typically include one or more renewal options that can generally extend the lease term from three to 10 years or more, exercisable at our discretion. The following table lists all of our corporate-owned club counts by state, province or country as of December 31, 2025:

State/Province/Country · Club Count

Florida · 68

New York · 42

South Carolina · 39

Georgia · 25

Pennsylvania · 23

New Hampshire · 23

North Carolina · 17

New Jersey · 17

Spain · 13

Alabama · 6

Maine · 6

Delaware · 5

Massachusetts · 4

Ontario · 2

Vermont · 2

Total · 292

Franchisee Clubs

Franchisees own or directly lease from a third-party each Planet Fitness franchise location. We have not historically owned or entered into leases for Planet Fitness franchise clubs and generally do not guarantee franchisees’ lease agreements, although we have done so in a few certain instances and may do so from time to time.

Item 2 of the 10-K filed Feb 25, 2026.20

The story

In 1992, Planet Fitness founders Michael and Marc Grondahl acquired a struggling Gold's Gym franchise in Dover, New Hampshire. They eventually closed that original location, opened a gym called Coastal Fitness, and brought on a third partner, Chris Rondeau. In 2002, they purchased the rights to the name Planet Fitness from Rick Berks and renamed their franchise.

Berks had started his own Planet Fitness gym in 1993 in Sunrise, Florida, and eventually expanded it to three clubs, along with a Gold's Gym franchise. The company name was derived from his daughter's school project, which was titled "Fitness Planet."

In the fall of 2013, TSG Consumer Partners LLC became an equity partner in the Planet Fitness franchise. Michael Grondahl, co-founder of Planet Fitness stepped down as CEO, and was succeeded by Chris Rondeau. The company went public on August 6, 2015. In 2023, Rondeau left the company. Colleen Keating became CEO in 2024.

From Wikipedia’s article on Planet Fitness, shared under CC BY-SA 4.0.7

Leadership

Who has led Planet Fitness, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (21)

Products and brands

Planet Fitness' founding business model focused on the needs of occasional or first-time health club members, rather than more experienced members. In 1999 Planet Fitness launched 'Pizza Monday' which offered free pizza on the first Monday night of each month, this ended in 2020. Since 2024, however, the company has broadened its appeal to include more experienced gym goers by adding equipment and amenities to meet their needs, emphasizing that all levels of fitness are welcome.

From Wikipedia’s article on Planet Fitness, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • Dowler Holdings, LLC Delaware8
  • GSH West Palm East, LLC Florida8
  • Hendersonville Fitness, LLC North Carolina8
  • Montgomery Fitness Group, LLC Delaware8
  • Origin Fitness Holdings, LLC Delaware8
  • Origin Fitness, S.L. Spain8
  • PF FL 16, LLC Florida8
  • PF Florence, LLC South Carolina8
  • PF NC Holdings, LLC Florida8
  • PF Palmetto Holdings. LLC Delaware8
  • PFIP International, LLC Delaware8
  • PFIP, LLC New Hampshire8
  • Pla-Fit Canada Equipment Inc. Canada8
  • Pla-Fit Canada Franchise Inc. Canada8
  • Pla-Fit Canada Inc. Canada8
  • Pla-Fit Franchise LLC New Hampshire8
  • Pla-Fit Health LLC New Hampshire8
  • Pla-Fit Health NJNY LLC New Hampshire8
  • Pla-Fit Holdings, LLC Delaware8
  • Planet Fitness Assetco LLC Delaware8
  • Planet Fitness Australia Equipment Pty Ltd Australia8
  • Planet Fitness Australia Franchise Pty Ltd Australia8
  • Planet Fitness Australia Holdings, LLC New Hampshire8
  • Planet Fitness Australia Pty Ltd Australia8
All 53 listed subsidiaries
  • Planet Fitness Blocker, LLC Delaware8
  • Planet Fitness Disaster Relief Fund New Hampshire8
  • Planet Fitness Distribution LLC Delaware8
  • Planet Fitness Equipment LLC New Hampshire8
  • Planet Fitness Franchising LLC Delaware8
  • Planet Fitness Holdings, LLC New Hampshire8
  • Planet Fitness International Franchise, LLC Delaware8
  • Planet Fitness Master Issuer LLC Delaware8
  • Planet Fitness Mexico Holdings, LLC New Hampshire8
  • Planet Fitness Mexico S. DE R.L. DE C.V. Mexico8
  • Planet Fitness NAF, LLC New Hampshire8
  • Planet Fitness Realco, LLC New Hampshire8
  • Planet Fitness SPV Guarantor LLC Delaware8
  • Planet Fitness, Inc. Delaware8
  • Planet Intermediate, LLC Delaware8
  • Sunshine Fitness Centers, LLC Delaware8
  • Sunshine Fitness Columbus 1, LLC Florida8
  • Sunshine Fitness Dr. Phillips, LLC Florida8
  • Sunshine Fitness Dublin, LLC Florida8
  • Sunshine Fitness Growth Holdings, LLC Delaware8
  • Sunshine Fitness Holdings, LLC Florida8
  • Sunshine Fitness Leesburg, LLC Florida8
  • Sunshine Fitness Management, LLC Florida8
  • Sunshine Fitness Montgomery, LLC Delaware8
  • Sunshine Fitness Pensacola, LLC Florida8
  • Sunshine Fitness Perry, LLC Florida8
  • Sunshine Intermediate, LLC Delaware8
  • Sunshine Sub, LLC Delaware8
  • The A Team, LLC Florida8

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Timeline

  1. Aug 6, 20268-K Results of operations52
  2. Jun 25, 20268-K Executive or director change; Regulation FD disclosure53
  3. May 11, 20268-K Shareholder vote54
  4. May 7, 20268-K Results of operations55
  5. Mar 16, 20268-K Executive or director change; Regulation FD disclosure56
  6. Mar 9, 20268-K Executive or director change; Regulation FD disclosure57
  7. Feb 24, 20268-K Results of operations58
  8. Feb 9, 20268-K Executive or director change; Regulation FD disclosure59
  9. Jan 12, 20268-K Regulation FD disclosure60
  10. Dec 15, 20258-K Entered a material agreement; Ended a material agreement; New debt or obligation61
  11. Dec 5, 20258-K Entered a material agreement; Other events62
  12. Dec 1, 20258-K Other events63
  13. Jun 12, 2024New chief executive Colleen Keating becomes CEO21
  14. Aug 6, 2015New chief executive Christopher Rondeau becomes CEO22
  15. 1992Founded Founded1

Calendar

Coming up

  1. Nov 5, 2026Reports results for the quarter ending Sep/2026 A year earlier it reported $0.80 a share, on Nov 6, 2025.64

When it reported results

  1. Aug 6, 2026Reported quarterly or annual results52
  2. May 7, 2026Reported quarterly or annual results55
  3. Feb 24, 2026Reported quarterly or annual results58
  4. Nov 6, 2025Reported quarterly or annual results65
  5. Aug 6, 2025Reported quarterly or annual results66
  6. May 8, 2025Reported quarterly or annual results67
  7. Feb 25, 2025Reported quarterly or annual results68
  8. Nov 7, 2024Reported quarterly or annual results69

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

370 filings to the SEC since October 2021: 6 annual reports, 15 quarterly reports, 62 major events, 223 insider forms, 32 large holders, 32 other. The latest 20:

  1. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  2. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  3. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  4. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  5. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  6. Oct 5, 20264 PRIMARY DOCUMENT EDGAR
  7. Sep 16, 20264 PRIMARY DOCUMENT EDGAR
  8. Sep 16, 20264 PRIMARY DOCUMENT EDGAR
  9. Aug 14, 2026SCHEDULE 13G/A EDGAR
  10. Aug 11, 20264 PRIMARY DOCUMENT EDGAR
  11. Aug 6, 202610-Q EDGAR
  12. Aug 6, 20268-K EDGAR
  13. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  14. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  15. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  16. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  17. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  18. Jul 2, 20264 PRIMARY DOCUMENT EDGAR
  19. Jun 29, 20264 PRIMARY DOCUMENT EDGAR
  20. Jun 29, 20263 PRIMARY DOCUMENT EDGAR

The 370 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

24 open-market trades by officers, directors and large owners since October 2021: 6 buys and 18 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 14, 2026Tanco ChristopherDirectorBuy2,328$51.23$119.3KForm 4
Sep 14, 2026Bode WilliamChief Operating OfficerSale7,000$51.22$358.5KForm 4
Aug 10, 2026Spinelli Stephen JRDirectorBuy10,000$49.28$492.8KForm 4
May 12, 2026Keating ColleenChief Executive OfficerBuy5,000$49.54$247.7KForm 4
May 8, 2026RATHKE FRANCES GDirectorBuy5,000$46.21$231.1KForm 4
Jun 11, 2025Keating ColleenChief Executive OfficerSale23,670$102.40$2.4MForm 4
Mar 10, 2025DUNAWAY CAMBRIA WDirectorSale3,000$92.11$276.3KForm 4
Dec 5, 2024Bode WilliamChief Operating OfficerSale4,641$100.15$464.8KForm 4
Nov 15, 2024Fitzgerald Thomas J IIIChief Financial OfficerSale16,848$94.89$1.6MForm 4
Nov 14, 2024Simmons JenniferDiv President, Corp StoresSale11,453$96.20$1.1MForm 4
Aug 14, 2024Bode WilliamChief Operating OfficerSale2,000$79.02$158.0KForm 4
Aug 7, 2024O'Donnell BrianSVP, Chief Accounting OfficerSale6,424$77.39$497.2KForm 4
Dec 11, 2023BENSON CRAIG RDirectorBuy10,000$68.15$681.5KForm 4
Dec 6, 2023Rondeau ChristopherDirectorSale1,000,000$66.55$66.5MForm 4
Jun 5, 2023Rondeau ChristopherDirectorBuy10,000$64.99$649.9KForm 4
Apr 10, 2023Simmons JenniferDiv President, Corp StoresSale15$77.73$1.2KForm 4
Mar 20, 2023Simmons JenniferDiv President, Corp StoresSale86$74.05$6.4KForm 4
Mar 20, 2023O'Donnell BrianSVP, Chief Accounting OfficerSale61$74.05$4.5KForm 4
Mar 16, 2023Simmons JenniferDiv President, Corp StoresSale62$74.29$4.6KForm 4
Apr 11, 2022Bode WilliamChief Operating OfficerSale44$81.25$3.6KForm 4

All 24 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Colleen KeatingChief Executive Officer57$1.0M$8.2M80
2025Jay StaszFormer Chief Financial Officer$580.0K$2.2M80
2025Bill BodeChief Operating Officer65$575.0K$2.1M80
2025Brian PovinelliChief Marketing Officer56$486.5K$1.8M80
2025Jennifer SimmonsChief Strategy Officer$450.0K$1.4M80
2024Colleen KeatingChief Executive Officer57$519.2K$11.0M80
2024Bill BodeChief Operating Officer65$508.2K$1.4M80
2024Jennifer SimmonsChief Strategy Officer$430.8K$1.4M80
2024Jay StaszFormer Chief Financial Officer$66.9K$585.2K80
2023Jennifer SimmonsChief Strategy Officer$400.0K$2.0M80
2023Bill BodeChief Operating Officer65$427.1K$1.8M80

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.8,346,247$435.4M0.0%−1,561,318
SRS Investment Management, LLC4,917,311$256.5M2.4%+30,789
Vanguard Portfolio Management LLC3,666,018$191.3M0.0%−17,382
Vanguard Capital Management LLC3,582,059$186.9M0.0%−32,994
Dorsal Capital Management, LP2,775,000$144.8M5.2%+250,000
Aqr Capital Management LLC2,640,170$137.7M0.0%+1,482,920
State Street Corp2,498,658$130.3M0.0%−12,102
D. E. Shaw & Co., Inc.2,450,093$127.8M0.1%+2,183,827
Steadfast Capital Management LP2,080,592$108.5M3.3%−132,000
Corvex Management LP1,893,738$98.8M3.1%New
Millennium Management LLC1,798,087$93.8M0.1%+1,496,681
Assenagon Asset Management S.A.1,702,078$88.8M0.1%New
Geode Capital Management, LLC1,633,110$85.2M0.0%−75,943
Cadian Capital Management, LP1,600,340$83.5M6.3%+1,245,340
Fmr LLC1,405,185$73.3M0.0%+715,567
Gotham Asset Management, LLC1,318,390$68.8M0.2%+975,605
Jpmorgan Chase & Co1,264,860$65.4M0.0%−1,091,431
Dimensional Fund Advisors LP1,193,358$62.3M0.0%−44,771
Bamco Inc /ny/1,075,674$56.1M0.1%−124,390
Ninety One UK Ltd1,038,373$54.2M0.1%−1,776,287
Goldman Sachs Group Inc1,036,634$54.1M0.0%−1,056,151
Norges Bank1,002,583$52.3M0.0%New
Charles Schwab Investment Management Inc912,157$47.6M0.0%+7,904
Citadel Advisors LLC899,468$46.9M0.0%+612,557
UBS Group AG816,221$42.6M0.0%+234,878

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

18 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Nov 30, 2022Susie LeeDemocratic, HouseSale$1,001 - $15,000+126.3%Report
Jul 13, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−109.9%Report
May 26, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−122.6%Report
Mar 10, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−137.7%Report
Mar 8, 2021Susie LeeDemocratic, HouseBuy$1,001 - $15,000−144.6%Report
Jun 24, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+178.5%Report
May 19, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000−178.5%Report
Apr 27, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+189.7%Report
Apr 3, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000+177.3%Report
Mar 26, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseSale$15,001 - $50,000+201.1%Report
Feb 24, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseBuy$1,001 - $15,000−180.7%Report
Jan 29, 2020Gilbert Ray Cisneros, Jr.Democratic, HouseBuy$15,001 - $50,000−174.7%Report
Dec 30, 2019Gilbert Ray Cisneros, Jr.Democratic, HouseSale$15,001 - $50,000+173.8%Report
Nov 8, 2019Susie LeeDemocratic, HousePartial sale$1,001 - $15,000+177.6%Report
Jun 24, 2019Donna Shalala, HouseSale$1,001 - $15,000+196.3%Report
Apr 16, 2019Donna Shalala, HouseBuy$1,001 - $15,000−198.8%Report
Apr 3, 2019Donna Shalala, HouseBuy$1,001 - $15,000−200.1%Report
Mar 19, 2019Donna Shalala, HouseBuy$1,001 - $15,000−200.7%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

SEC filer profile

How Planet Fitness is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARPlanet Fitness, Inc.2
  • CIK0001637207
  • Employer ID (EIN)38-394209720
  • Filer statusLarge accelerated filer not an emerging growth company; not a smaller reporting company; not a shell company20
  • Incorporated inDelaware20
  • Fiscal year endsDecember 312
  • Industry code (SIC)7997 Services-Membership Sports & Recreation Clubs2
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance2
  • Business address4 Liberty Lane West, Hampton, NH 038422
  • Phone603-750-00012
  • Shares outstanding79,697,889 Common Class A shares; 316,128 Common Class B shares as of Feb 20, 202620
  • Public float$9.1B as of Jun 30, 202520
  • AuditorKPMG LLP, Boston, Massachusetts PCAOB ID 185; it also attests to the company’s internal control over financial reporting20
  • On EDGAR sinceMar 25, 20152
  • Filings871 in all: 4 (490), 8-K (122), SC 13G/A (39), 10-Q (34), 3 (34), SC 13G (20), UPLOAD (14), CORRESP (12)2
    All 34 form types

    DEFA14A (12), 10-K (11), DEF 14A (11), SCHEDULE 13G/A (10), 144 (7), 424B4 (6), 8-K/A (5), 424B7 (4), 5 (4), ARS (4), S-1/A (4), DRS/A (3), DRSLTR (3), EFFECT (3), S-8 (3), SCHEDULE 13G (3), DEFR14A (2), S-1 (2), S-3ASR (2), 10-K/A (1), 8-A12B (1), CERTNYS (1), DRS (1), PRE 14A (1), PRER14A (1), S-3 (1)

  • Latest filingsAnnual report (10-K) Feb 25, 2026
    Quarterly report (10-Q) Aug 6, 2026
    Proxy statement (DEF 14A) Mar 25, 2026
    Latest 8-K (8-K) Aug 6, 2026

Securities registered for trading

ClassSymbolExchange
Class A common stock, $0.0001 Par ValuePLNTNew York Stock Exchange

From the cover page of the 10-K filed Feb 25, 2026 (Section 12(b) of the Exchange Act).20

Risk factors and legal proceedings

The risks Planet Fitness names in Item 1A of its 10-K filed Feb 25, 2026: 56 risks under these headings, as written.20

  • We could be adversely impacted by various risks and uncertainties. If any of these risks actually occur, our business, financial condition, operating results, cash flow and prospects may be materially and adversely affected. As a result, the trading price of our Class A common stock could decline.
  • Risks related to our business and industry
  • Risks related to our indebtedness
  • Risks related to our organizational structure
  • Risks related to our Investment Portfolio
  • Risks related to our Class A common stock
  • Our success depends substantially on the value of our brand.
  • The high level of competition in the health, fitness and wellness industry could materially and adversely affect our business.
  • If we are unable to anticipate and satisfy consumer preferences and shifting views of health and fitness, our business may be adversely affected.
  • If we fail to obtain and retain high-profile strategic partnership arrangements, or if the reputation of any of our partners is impaired, our business may suffer.
  • Our and our franchisees’ clubs may be unable to attract and retain members, which would materially and adversely affect our business, results of operations and financial condition.
  • Our intellectual property rights, including trademarks, trade names, copyrights and trade dress, may be infringed, misappropriated or challenged by others.
The other 49 risks
  • We and our franchisees rely heavily on information systems, and any material failure, interruption or weakness may prevent us from effectively operating our business and damage our reputation.
  • Use of email marketing, mobile application and social media may adversely impact our reputation or subject us to fines or other penalties.
  • If we fail to properly maintain the confidentiality and integrity of our data, including member credit card, debit card, bank account information and other personally identifiable information, our reputation and business could be materially and adversely affected.
  • The occurrence of cyber incidents, or a deficiency in cybersecurity, could negatively impact our business by causing a disruption to our operations, a compromise or corruption of confidential information, and/or damage to our employee and business relationships and reputation, all of which could subject us to loss and harm our brand and our business.
  • If we fail to successfully implement our growth strategy, which includes new club development by existing and new franchisees, our ability to increase our revenues and operating profits could be adversely affected.
  • Our planned growth could place strains on our management, employees, information systems and internal controls, which may adversely impact our business.
  • Changes in the industry could place strains on our management, employees, information systems and internal controls, which may adversely impact our business.
  • If we cannot retain our key employees and hire additional highly qualified employees, we may not be able to successfully manage our businesses and pursue our strategic objectives.
  • Economic, political and other risks associated with our international operations could adversely affect our profitability and international growth prospects.
  • Our financial results are affected by the operating and financial results of, and our relationships with, our franchisees.
  • Our franchisees could take actions that harm our business.
  • We are subject to a variety of additional risks associated with our franchisees.
  • Franchisee changes in control.
  • Some of our franchisees are operating entities.
  • Franchise agreement termination; nonrenewal.
  • Franchisee litigation; effects of regulatory efforts.
  • Franchise agreements and franchisee relationships.
  • Construction and maintenance costs.
  • We and our franchisees could be subject to claims related to health and safety risks to members that arise while at both our corporate-owned and franchise clubs.
  • Regulatory restrictions placed on indoor tanning services and negative opinions about the health effects of indoor tanning services could harm our reputation and our business.
  • Environmental, social and governance (ESG) issues may have an adverse effect on our business, financial condition and results of operations and damage our reputation.
  • Changes in legislation or requirements related to electronic fund transfer, or our failure to comply with existing or future regulations, may materially and adversely impact our business.
  • We are subject to a number of risks related to ACH, credit card, debit card, and digital payment options we accept.
  • We are subject to risks associated with leasing property subject to long-term non-cancelable leases.
  • If we and our franchisees are unable to identify and secure suitable sites for new franchise clubs, our revenue growth rate and profits may be negatively impacted.
  • Opening new clubs in close proximity may negatively impact our existing clubs’ revenues and profitability.
  • Our franchisees may incur rising costs related to construction of new clubs and maintenance of existing clubs, which could adversely affect the attractiveness of our franchise model, and in turn our business, results of operations and financial condition.
  • Our dependence on a limited number of suppliers for equipment and certain products and services could result in disruptions to our business and could adversely affect our revenues and gross profit.
  • The accounting treatment of goodwill, equity method investments and other long-lived assets could result in future asset impairments, which would reduce our earnings.
  • Our adoption or non-adoption of artificial intelligence could result in an adverse impact on our performance or reputation or otherwise result in liability.
  • Substantially all of the assets of certain of our subsidiaries are security under the terms of securitization transactions that were completed on August 1, 2018, December 3, 2019, February 10, 2022, June 12, 2024 and December 15, 2025.
  • The securitization imposes certain restrictions on our activities or the activities of our subsidiaries.
  • We have a significant amount of debt outstanding. Such indebtedness, along with the other contractual commitments of certain of our subsidiaries, could adversely affect our business, financial condition and results of operations, as well as the ability of certain of our subsidiaries to meet their debt payment obligations.
  • We will require a significant amount of cash to service our indebtedness. The ability to generate cash or refinance our indebtedness as it becomes due depends on many factors, some of which are beyond our control.
  • We will be required to pay certain of our existing and previous owners for certain tax benefits we may claim, and we expect that the payments we will be required to make will be substantial.
  • In certain cases, payments under the tax receivable agreements to our TRA Holders may be accelerated and/or significantly exceed the actual benefits we realize in respect of the tax attributes subject to the tax receivable agreements.
  • We will not be reimbursed for any payments made to the TRA Holders under the tax receivable agreements in the event that any tax benefits are disallowed.
  • Unanticipated changes in effective tax rates or adverse outcomes resulting from examination of our income or other tax returns could adversely affect our financial condition and results of operations.
  • Our ability to pay taxes and expenses, including payments under the tax receivable agreements, may be limited by our structure.
  • In certain circumstances, Pla-Fit Holdings will be required to make distributions to us and the Continuing LLC Owners, and the distributions that Pla-Fit Holdings will be required to make may be substantial.
  • Our marketable debt securities portfolio is subject to credit, liquidity, market, and interest rate risks that could cause its value to decline and materially adversely affect our financial condition.
  • Provisions of our corporate governance documents could make an acquisition of our Company more difficult and may prevent attempts by our stockholders to replace or remove our current management, even if beneficial to our stockholders.
  • Our organizational structure, including the tax receivable agreements, confers certain benefits upon the TRA Holders and the Continuing LLC Owners that do not benefit Class A common stockholders to the same extent as it will benefit the TRA Holders and the Continuing LLC Owners.
  • If our internal control over financial reporting or our disclosure controls and procedures are not effective, we may not be able to accurately report our financial results, prevent fraud or file our periodic reports in a timely manner, which may cause investors to lose confidence in our reported financial information and may lead to a decline in our stock price.
  • Our certificate of incorporation designates courts in the State of Delaware as the sole and exclusive forum for certain types of actions and proceedings that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
  • Our stock price could be extremely volatile, and, as a result, stockholders may not be able to resell shares at or above their purchase price.
  • Because we do not currently pay any cash dividends on our Class A common stock, you may not receive any return on investment unless you sell your Class A common stock for a price greater than that which you paid for it.
  • We cannot guarantee that our share repurchase program will be fully consummated or that such program will enhance the long-term value of our share price.
  • Financial forecasting may differ materially from actual results.

Legal proceedings

We are involved in various claims and legal actions that arise in the ordinary course of business. We do not believe that the ultimate resolution of these actions will have a material adverse effect on our financial position, results of operations, liquidity and capital resources. See Note 17 - Commitments and Contingencies to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

The opening of Item 3, Legal Proceedings.20

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