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Private company

Pronto.com

Internet-based price comparison service1

Pronto.com is a price comparison service and a division of Barry Diller's company, IAC. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. In July 2006, Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006.2 It is headquartered in New York City.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Mar 17, 2005Founded1

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Pronto.com is a price comparison service and a division of Barry Diller's company, IAC. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. In July 2006, Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006.2

Timeline

  1. Mar 17, 2005Founded Founded1

Sources

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