Overview
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- TickerPRPL on Nasdaq1
- IndustryHousehold Furniture1
- HeadquartersLehi1
- Websiteonpurple.com
- Legal formcorporation1
- Incorporated inDE4
- Business address4100 N. Chapel Ridge Rd, Suite 200, Lehi, Ut 840434
- Filer categoryNon-accelerated filer, Smaller reporting company4
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History of innovation that produced new comfort technology— We are a company built on innovation and licensing, with more than 30 years of expertise in comfort innovation. Purple is founded upon decades of history-developing innovative comfort solutions, including the invention of our proprietary and patented Hyper-Elastic Polymer technology. Our breakthrough mattress represents what we believe to be the first substantive innovation in the sleep product industry since the introduction of memory foam in 1992. We believe that the unique properties of our technology have resulted in several improvements to existing sleep products that are not addressed by foam, spring or air mattresses.7 From its latest annual report
Financials
From the company’s reports to the SEC. Every number links to the filing it came from.
Key numbers, fiscal 2025
Where the money goes
Where each dollar of revenue went, fiscal 2025
- Cost of revenue60¢$280.2M
- Research and development2¢$9.6M
- Other costs38¢$178.7M
- Income tax0¢$207.0K
Out of $468.7M in revenue.3 The company lost money this year.
Financial statements
Every line of the income statement as filed: the last 4 fiscal years, latest first.3
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2023-03-31 |
|---|---|---|---|---|
| Revenues, net | $468.7M | $487.9M | $510.5M | |
| Total cost of revenues | $280.2M | $306.7M | $338.7M | |
| Gross profit | $188.6M | $181.1M | $171.8M | |
| Marketing and sales | $147.0M | $171.3M | $182.3M | |
| General and administrative | $63.6M | $69.1M | $84.4M | |
| Research and development | $9.6M | $13.0M | $11.9M | |
| Restructuring, impairment and other related charges | $11.4M | $20.0M | ||
| Loss on impairment of goodwill | $6.9M | |||
| Total operating expenses | $231.6M | $273.3M | $285.5M | |
| Operating loss | -$43.0M | -$92.2M | -$113.7M | |
| Interest expense | -$28.8M | -$17.5M | -$2.0M | |
| Other income (expense), net | $3.3M | $11.5M | -$1.2M | |
| Loss on extinguishment of debt | -$3.4M | -$4.3M | ||
| Change in fair value warrant liabilities | $17.2M | $3.5M | ||
| Total other (expense) income, net | -$8.3M | -$5.9M | -$7.5M | |
| Net (loss) income before income taxes | -$51.3M | -$98.0M | -$121.2M | |
| Income tax expense | -$207.0K | -$63.0K | -$8.0K | -$8.0K |
| Net loss | -$51.5M | -$98.1M | -$121.2M | |
| Net loss attributable to noncontrolling interest | -$97.0K | -$201.0K | -$458.0K | |
| Net loss attributable to Purple Innovation, Inc. | -$51.4M | -$97.9M | -$120.8M | |
| Basic (in Dollars per share) | -$0.48 | -$0.91 | -$1.17 | |
| Diluted (in Dollars per share) | -$0.48 | -$0.91 | -$1.17 | |
| Basic (in Shares) | 108.1M shares | 107.1M shares | 103.6M shares | |
| Diluted (in Shares) | 108.2M shares | 107.3M shares | 103.9M shares |
No quarter-by-quarter statement was filed.
Every line of the balance sheet as filed: the last 4 fiscal years (annual) or 4 quarters (quarterly), latest first.3
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Cash and cash equivalents | $24.3M | $29.0M | ||
| Accounts receivable, net | $41.3M | $33.1M | ||
| Inventories | $59.7M | $56.9M | ||
| Prepaid expenses | $5.5M | $6.0M | ||
| Other current assets | $5.9M | $1.4M | ||
| Total current assets | $136.7M | $126.4M | ||
| Property and equipment, net | $78.0M | $93.9M | ||
| Operating lease right-of-use assets | $67.3M | $75.5M | ||
| Intangible assets, net | $6.3M | $8.9M | ||
| Other long-term assets | $8.0M | $3.2M | ||
| Total assets | $296.3M | $307.8M | ||
| Accounts payable | $40.3M | $40.6M | ||
| Accrued compensation | $7.7M | $9.4M | ||
| Customer prepayments | $5.3M | $6.4M | ||
| Accrued rebates and allowances | $13.4M | $10.0M | ||
| Accrued warranty liabilities current portion | $7.1M | $6.1M | ||
| Operating lease obligations current portion | $17.4M | $15.7M | ||
| Other current liabilities | $10.3M | $12.8M | ||
| Total current liabilities | $101.5M | $101.0M | ||
| Related party debt | $111.3M | $55.4M | ||
| Accrued warranty liabilities, net of current portion | $19.6M | $26.1M | ||
| Operating lease obligations, net of current portion | $75.6M | $87.1M | ||
| Warrant liabilities | $16.1M | $16.1M | ||
| Other long-term liabilities | $1.8M | $2.0M | ||
| Total liabilities | $325.9M | $287.6M | ||
| Additional paid-in capital | $595.6M | $594.1M | ||
| Accumulated deficit | -$625.3M | -$573.9M | ||
| Total stockholders equity (deficit) attributable to Purple Innovation, Inc. | -$29.7M | $20.2M | ||
| Noncontrolling interest | $18.0K | $11.0K | ||
| Total stockholders equity (deficit) | -$29.7M | $20.2M | $115.6M | $175.2M |
| Total liabilities and stockholders equity (deficit) | $296.3M | $307.8M |
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Cash and cash equivalents | $24.3M | $29.0M | ||
| Accounts receivable, net | $41.3M | $33.1M | ||
| Inventories | $59.7M | $56.9M | ||
| Prepaid expenses | $5.5M | $6.0M | ||
| Other current assets | $5.9M | $1.4M | ||
| Total current assets | $136.7M | $126.4M | ||
| Property and equipment, net | $78.0M | $93.9M | ||
| Operating lease right-of-use assets | $67.3M | $75.5M | ||
| Intangible assets, net | $6.3M | $8.9M | ||
| Other long-term assets | $8.0M | $3.2M | ||
| Total assets | $296.3M | $307.8M | ||
| Accounts payable | $40.3M | $40.6M | ||
| Accrued compensation | $7.7M | $9.4M | ||
| Customer prepayments | $5.3M | $6.4M | ||
| Accrued rebates and allowances | $13.4M | $10.0M | ||
| Accrued warranty liabilities current portion | $7.1M | $6.1M | ||
| Operating lease obligations current portion | $17.4M | $15.7M | ||
| Other current liabilities | $10.3M | $12.8M | ||
| Total current liabilities | $101.5M | $101.0M | ||
| Related party debt | $111.3M | $55.4M | ||
| Accrued warranty liabilities, net of current portion | $19.6M | $26.1M | ||
| Operating lease obligations, net of current portion | $75.6M | $87.1M | ||
| Warrant liabilities | $16.1M | $16.1M | ||
| Other long-term liabilities | $1.8M | $2.0M | ||
| Total liabilities | $325.9M | $287.6M | ||
| Additional paid-in capital | $595.6M | $594.1M | ||
| Accumulated deficit | -$625.3M | -$573.9M | ||
| Total stockholders equity (deficit) attributable to Purple Innovation, Inc. | -$29.7M | $20.2M | ||
| Noncontrolling interest | $18.0K | $11.0K | ||
| Total stockholders equity (deficit) | -$29.7M | $20.2M | $115.6M | $175.2M |
| Total liabilities and stockholders equity (deficit) | $296.3M | $307.8M |
Cash flow is reported year to date, not quarter by quarter, so there are no separate quarterly figures.
Every line of the cash flow as filed: the last 3 fiscal years, latest first.3
| Period ending | 2025-12-31 | 2024-12-31 | 2023-12-31 |
|---|---|---|---|
| Net loss | -$51.5M | -$98.1M | -$121.2M |
| Depreciation and amortization | $24.1M | $35.4M | $25.1M |
| Non-cash interest | $13.4M | $7.2M | $1.2M |
| Paid-in-kind interest | $15.8M | $9.7M | |
| Non-cash restructuring, impairment and other related charges | $3.8M | $20.2M | |
| Loss on impairment of goodwill | $6.9M | ||
| Loss on extinguishment of debt | $3.4M | $4.3M | |
| Loss on disposal of property and equipment | $318.0K | $770.0K | $1.7M |
| Change in fair value warrant liabilities | -$17.2M | -$3.5M | |
| Stock-based compensation | $1.7M | $2.8M | $4.9M |
| Accounts receivable | -$8.2M | $4.7M | -$3.7M |
| Inventories | -$2.9M | $6.0M | $5.9M |
| Prepaid expenses and other assets | $3.1M | $2.3M | $1.6M |
| Operating leases, net | -$2.9M | -$2.4M | $1.4M |
| Accounts payable | $61.0K | -$6.4M | $4.4M |
| Accrued compensation | -$1.7M | $4.4M | -$1.6M |
| Customer prepayments | -$1.1M | $693.0K | $1.3M |
| Accrued rebates and allowances | -$97.0K | -$3.2M | $3.4M |
| Accrued warranty liabilities | -$5.5M | -$3.4M | $11.1M |
| Other accrued liabilities | -$5.0M | $1.6M | -$1.4M |
| Net cash used in operating activities | -$33.8M | -$17.9M | -$54.7M |
| Excess restricted cash returned to acquiree | -$826.0K | ||
| Sale of property and equipment | $464.0K | ||
| Purchase of property and equipment | -$8.1M | -$7.2M | -$14.4M |
| Investment in intangible assets | -$664.0K | -$286.0K | -$844.0K |
| Net cash used in investing activities | -$8.3M | -$7.5M | -$16.1M |
| Proceeds from term loan | $25.0M | ||
| Proceeds from revolving line of credit | $17.0M | ||
| Proceeds from related party loan | $39.0M | $61.0M | |
| Payments on term loan | -$25.0M | -$24.7M | |
| Payments on revolving line of credit | -$5.0M | -$12.0M | |
| Payments for debt issuance costs | -$1.6M | -$3.5M | -$6.1M |
| Proceeds from stock offering | $60.3M | ||
| Payments for stock offering costs | -$3.3M | ||
| Proportional Representation Preferred Linked Stock redemption fee | -$105.0K | ||
| Tax receivable agreement payments | -$269.0K | ||
| Net cash provided by financing activities | $37.4M | $27.5M | $55.8M |
| Net increase (decrease) in cash, cash equivalents and restricted cash | -$4.7M | $2.2M | -$14.9M |
| Cash paid during the year for interest, net of amounts capitalized | $153.0K | $159.0K | $189.0K |
| Cash paid during the year for income taxes | $175.0K | $317.0K | $385.0K |
| Property and equipment included in accounts payable | $397.0K | $416.0K | $3.2M |
| Warrants Issued | $17.3M | ||
| Amendment fee added to principal of loan | $1.2M | ||
| Escrow shares cancelled in connection with Intellibed acquisition | $118.0K |
No quarter-by-quarter statement was filed.
Corporate structure
Purple Innovation, Inc. sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
Major holders of Purple Innovation, Inc.
- Tempur Sealy International Filed SCHEDULE 13G on Purple Innovation, Inc., latest Aug 14, 2025
- Coliseum Capital Management, LLC Filed SCHEDULE 13D/A on Purple Innovation, Inc., latest May 6, 2025 (20 filings since Dec 20, 2021)
- FMR LLC Filed SC 13G/A on Purple Innovation, Inc., latest Nov 12, 2024 (4 filings since Feb 9, 2022)
- Janus Henderson Group Ltd. Filed SC 13G/A on Purple Innovation, Inc., latest Feb 9, 2023 (2 filings since Feb 11, 2022)
- SCHWARTZ INVESTMENT TRUST Filed SC 13G on Purple Innovation, Inc., latest Jan 6, 2023
- BlackRock Filed SC 13G/A on Purple Innovation, Inc., latest Apr 8, 2022 (2 filings since Feb 4, 2022)
- WASATCH ADVISORS LP Filed SC 13G/A on Purple Innovation, Inc., latest Apr 7, 2022 (3 filings since Oct 8, 2021)
- LIGHT STREET CAPITAL MANAGEMENT, LLC Filed SC 13G/A on Purple Innovation, Inc., latest Feb 14, 2022
- SCHWARTZ INVESTMENT COUNSEL INC Filed SC 13G on Purple Innovation, Inc., latest Jan 12, 2022
- Purple Innovation, Inc. Lehi
- Intellibed, LLC Subsidiary · Delaware, United States
Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
What it owns
What Purple Innovation, Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.
Property and equipment
| Item | Latest | A year before | Change |
|---|---|---|---|
| Property and equipment, before depreciation | $179.4M3 Dec 31, 2025 | $176.3M3 Dec 31, 2024 | +1.8% |
| Accumulated depreciation | $101.5M3 Dec 31, 2025 | $82.4M3 Dec 31, 2024 | +23.2% |
| Property and equipment, net | $78.0M3 Dec 31, 2025 | $93.9M3 Dec 31, 2024 | −17.0% |
| Operating-lease assets (leased space) | $67.3M3 Dec 31, 2025 | $75.5M3 Dec 31, 2024 | −10.9% |
Investments
| Item | Latest | A year before | Change |
|---|---|---|---|
| Cash and cash equivalents | $24.3M3 Dec 31, 2025 | $29.0M3 Dec 31, 2024 | −16.1% |
Intangibles and goodwill
| Item | Latest | A year before | Change |
|---|---|---|---|
| Goodwill | $6.9M12 Dec 31, 2024 | $4.9M11 Dec 31, 2022 | +40.9% |
| Intangible assets, net (excluding goodwill) | $6.3M3 Dec 31, 2025 | $8.9M3 Dec 31, 2024 | −28.6% |
| Finite-lived intangibles, net | $6.3M3 Dec 31, 2025 | $13.7M11 Dec 31, 2023 | −53.9% |
Inventory
| Item | Latest | A year before | Change |
|---|---|---|---|
| Inventory, total | $59.7M3 Dec 31, 2025 | $56.9M3 Dec 31, 2024 | +5.0% |
| Raw materials | $23.4M3 Dec 31, 2025 | $20.2M3 Dec 31, 2024 | +16.0% |
| Work in process | $6.4M3 Dec 31, 2025 | $6.6M3 Dec 31, 2024 | −3.7% |
| Finished goods | $29.9M3 Dec 31, 2025 | $30.1M3 Dec 31, 2024 | −0.4% |
Properties, in its own words
We lease a manufacturing facility in McDonough, Georgia with approximately 844,000 square feet. In January 2025, we leased an approximately 198,000 square foot distribution and fulfillment facility in West Valley City, Utah, that opened in April 2025. We also lease a building with approximately 61,000 square feet in Draper, Utah that serves as our innovation center and approximately 30,000 square-feet of office space in Lehi, Utah for our corporate headquarters. The Restructuring Plan included the permanent closure of two Utah manufacturing facilities to consolidate mattress production in our Georgia plant. The closure of the manufacturing facilities in Grantsville, Utah with 574,000 square feet and Salt Lake City, Utah with 67,000 square feet was completed in the second quarter 2025. We are currently subleasing the space in those building to other tenants. As of December 31, 2025, we had 55 Purple showrooms under lease with 11 located in California, six in Texas, four in Utah and 34 located in 22 other states throughout the United States.
Item 2 of the 10-K filed Mar 31, 2026.7
Leadership
Who has led Purple Innovation, Inc., and when. Pick a name to see everywhere that person has worked.
Chief executive
Chief financial officer
Chief operating officer
- Chief executive officerRobert Demartini Dec 17, 2021 to now19
- Chief executive officerSamuel David Bernards Feb 15, 2018 to Feb 15, 201820
- Chief executive officerJoseph B. Megibow Oct 3, 2018 to Oct 4, 202121
- Chief executive officerPaul J. Zepf Jul 29, 2015 to Jul 29, 201522
- Chief financial officerRobert Gerard Lucian May 5, 2026 to now23
- Chief financial officerTodd E. Vogensen Oct 17, 2023 to May 5, 202624
- Chief financial officerBennett Nussbaum Sep 16, 2021 to Aug 19, 202225
- Chief financial officerMark Anderson Watkins Feb 15, 2018 to May 31, 201926
- Chief financial officerAndrew Cook Jul 29, 2015 to Jul 29, 201527
- Chief operating officerEric Scott Haynor Jun 8, 2022 to now28
- Chief operating officerJohn A. Legg Jan 28, 2019 to Mar 17, 202229
Board members and other officers (34)
- Chief of Owned RetailJeffery Scott Kerby Jan 19, 2023 to now30
- Chief Innovation OfficerJeffrey Layne Hutchings May 2, 2022 to now31
- Chief Marketing OfficerKeira Krausz Nov 7, 2022 to Jun 21, 202432
- Chief Marketing OfficerPatrice Ann Varni May 28, 2021 to Oct 3, 202233
- Principal Accounting OfficerGeorge Turner Ulrich Sep 2, 2021 to now34
- Chief Retail OfficerVerdi Ray White Iii. Apr 4, 2019 to May 31, 202235
- Chief Retail OfficerDaniel Glenn Hill Feb 15, 2018 to Feb 15, 201836
- Head of Purple PeopleJodi Morrison Deputy Feb 15, 2018 to Feb 15, 201837
- Chief BDOMitch Edwards Feb 15, 2018 to Feb 15, 201838
- Director of InnovationRussell Boyd Whatcott Feb 15, 2018 to Feb 15, 201839
- Co-Director of R&DTerry Vernon Pearce Feb 15, 2018 to Jun 23, 202040
- Co-Director of R&DTony Marion Pearce Feb 15, 2018 to Jun 23, 202041
- Chief Brand OfficerWayne Lee Moorehead Feb 15, 2018 to Feb 15, 201842
- Chief Marketing OfficerWilliam Alexander McArthur Feb 15, 2018 to Feb 15, 201843
- Board memberMcNeil S. Fiske Jr. Jun 17, 2025 to now44
- Board memberR. Carter Pate May 3, 2023 to Jun 22, 202345
- Board memberErika Serow May 5, 2023 to Jun 22, 202346
- Board memberSeth Lane Darling May 5, 2023 to Jun 27, 202347
- Board memberDouglas Scott Peterson Jun 22, 2023 to now48
- Board memberRobert Demartini Dec 17, 2021 to now19
- Board memberAdam Gray Feb 12, 2018 to now49
- Board memberChristopher S. Shackelton Feb 12, 2018 to now49
- Board memberGary Alan Kiedaisch Feb 15, 2018 to Mar 8, 202250
- Board memberSamuel David Bernards Feb 15, 2018 to Feb 15, 201820
- Board memberTerry Vernon Pearce Feb 15, 2018 to Jun 23, 202040
- Board memberTony Marion Pearce Feb 15, 2018 to Jun 23, 202041
- Board memberClaudia Hollingsworth Feb 20, 2018 to Jun 22, 202351
- Board memberJoseph B. Megibow Oct 3, 2018 to Oct 4, 202121
- Board memberGary T. Dicamillo Jul 29, 2015 to Aug 30, 202352
- Board memberPano Anthos Jul 29, 2015 to May 1, 202353
- Board memberPaul J. Zepf Jul 29, 2015 to May 1, 202322
- Board memberWilliam T. Kerr Jul 29, 2015 to Jul 29, 201554
- General counselTricia McDermott Thompkins Oct 27, 2023 to now55
- General counselCasey Kale McGarvey Feb 16, 2018 to Jun 22, 202356
Products and brands
- mattress
Listed on Wikidata.1
Subsidiaries and ownership
Subsidiaries (Exhibit 21)
The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.
Former names
- Global Partner Acquisition Corp.Jun 12, 2015 to Feb 2, 20184
Timeline
- Oct 5, 20268-K Listing notice or transfer57
- Aug 10, 20268-K Results of operations58
- Jul 22, 20268-K Listing notice or transfer59
- Jul 16, 20268-K Change to shareholders' rights; Bylaws or fiscal year changed60
- Jul 7, 20268-K Executive or director change; Shareholder vote61
- Jun 10, 20268-K Shareholder vote62
- Jun 5, 20268-K Executive or director change63
- May 11, 20268-K Listing notice or transfer64
- Apr 28, 20268-K Results of operations; Executive or director change; Regulation FD disclosure65
- Mar 31, 20268-K Entered a material agreement; Results of operations; New debt or obligation66
- Nov 6, 20258-K Listing notice or transfer67
- Nov 4, 20258-K Results of operations68
- Dec 17, 2021New chief executive Robert Demartini becomes CEO19
- Oct 3, 2018New chief executive Joseph B. Megibow becomes CEO21
- Feb 15, 2018New chief executive Samuel David Bernards becomes CEO20
- 2018Went public Listed on NASDAQ1
- Jul 29, 2015New chief executive Paul J. Zepf becomes CEO22
- 2015Founded Founded1
Calendar
Coming up
- Nov 3, 2026Reports results for the quarter ending Sep/2026 A year earlier it reported $2 a share, on Nov 4, 2025.69
When it reported results
- Aug 10, 2026Reported quarterly or annual results58
- Apr 28, 2026Reported quarterly or annual results65
- Mar 31, 2026Reported quarterly or annual results66
- Nov 4, 2025Reported quarterly or annual results68
- Jul 29, 2025Reported quarterly or annual results70
- May 6, 2025Reported quarterly or annual results71
- Mar 13, 2025Reported quarterly or annual results72
- Nov 4, 2024Reported quarterly or annual results73
Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar
Filings
394 filings to the SEC since October 2021: 7 annual reports, 15 quarterly reports, 83 major events, 193 insider forms, 35 large holders, 61 other. The latest 20:
- Oct 5, 20268-K CURRENT REPORT EDGAR
- Aug 11, 202610-Q QUARTERLY REPORT EDGAR
- Aug 10, 20268-K CURRENT REPORT EDGAR
- Jul 22, 20268-K CURRENT REPORT EDGAR
- Jul 16, 20268-K CURRENT REPORT EDGAR
- Jul 7, 20268-K CURRENT REPORT EDGAR
- Jun 10, 20268-K CURRENT REPORT EDGAR
- Jun 8, 2026DEF 14A PROXY STATEMENT EDGAR
- Jun 5, 20268-K CURRENT REPORT EDGAR
- May 29, 2026PRE 14A PROXY STATEMENT EDGAR
- May 11, 20268-K CURRENT REPORT EDGAR
- May 6, 20264 EDGAR
- May 5, 20263 EDGAR
- Apr 28, 202610-Q QUARTERLY REPORT EDGAR
- Apr 28, 20268-K CURRENT REPORT EDGAR
- Apr 22, 2026DEFA14A DEFINITIVE ADDITIONAL MATERIALS EDGAR
- Apr 22, 2026DEF 14A PROXY STATEMENT EDGAR
- Apr 2, 20264 EDGAR
- Apr 2, 20264 EDGAR
- Apr 2, 20264 EDGAR
The 394 filings since October 2021 can be filtered by form type and year here when JavaScript is on.
Every filing from the last five years, summarized. The full record is on SEC EDGAR.
Insider trades
46 open-market trades by officers, directors and large owners since October 2021: 46 buys and 0 sales. Grants, option exercises and gifts are left out.
| Date | Who | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert GerardChief Financial Officer | Buy | 60,000 | $0.49 | $29.4K | Form 4 |
| Jun 28, 2024 | DeMartini RobertChief Executive Officer | Buy | 138,834 | $1.03 | $143.0K | Form 4 |
| Jun 27, 2024 | DeMartini RobertChief Executive Officer | Buy | 10,105 | $1.01 | $10.2K | Form 4 |
| Jun 26, 2024 | DeMartini RobertChief Executive Officer | Buy | 51,061 | $0.98 | $50.0K | Form 4 |
| Mar 22, 2024 | Ulrich George TurnerPrincipal Accounting Officer | Buy | 4,000 | $1.52 | $6.1K | Form 4 |
| Aug 28, 2023 | DICAMILLO GARY TDirector | Buy | 10,000 | $2.22 | $22.2K | Form 4 |
| Jun 2, 2023 | McGarvey Casey KaleChief Legal Officer | Buy | 22,300 | $2.85 | $63.6K | Form 4 |
| May 26, 2023 | KERBY JEFFERY SCOTTChief of Owned Retail | Buy | 16,350 | $3.45 | $56.4K | Form 4 |
| May 16, 2023 | DARLING SETH LANEDirector | Buy | 17,000 | $3.03 | $51.5K | Form 4 |
| May 15, 2023 | DeMartini RobertChief Executive Officer | Buy | 50,000 | $2.97 | $148.5K | Form 4 |
| May 15, 2023 | Pate R CarterDirector | Buy | 16,949 | $2.95 | $50.0K | Form 4 |
| Mar 23, 2023 | HAYNOR ERIC SCOTTChief Operating Officer | Buy | 138,598 | $2.75 | $381.1K | Form 4 |
| Mar 23, 2023 | KERBY JEFFERY SCOTTChief of Owned Retail | Buy | 23,077 | $2.77 | $63.9K | Form 4 |
| Feb 13, 2023 | Coliseum Capital, LLCDirector | Buy | 5,960,320 | $4.50 | $26.8M | Form 4 |
| Sep 16, 2022 | McGarvey Casey KaleChief Legal Officer | Buy | 30,000 | $2.85 | $85.5K | Form 4 |
| Sep 7, 2022 | DICAMILLO GARY TDirector | Buy | 10,000 | $2.66 | $26.6K | Form 4 |
| Sep 6, 2022 | Roddy JackChief People Officer | Buy | 2,000 | $2.74 | $5.5K | Form 4 |
| May 25, 2022 | Gray AdamDirector | Buy | 716,280 | $4.78 | $3.4M | Form 4 |
| May 24, 2022 | Roddy JackChief People Officer | Buy | 3,000 | $4.45 | $13.3K | Form 4 |
| May 24, 2022 | Gray AdamDirector | Buy | 960,394 | $4.57 | $4.4M | Form 4 |
All 46 trades can be filtered by person here when JavaScript is on.
From Forms 4 filed with the SEC.
Major holders
Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.
- Tempur Sealy InternationalSCHEDULE 13G, 1 filing Aug 14, 202574
- Coliseum Capital Management, LLCSCHEDULE 13D/A, 20 filings Dec 20, 2021 to May 6, 202575
- FMR LLCSC 13G/A, 4 filings Feb 9, 2022 to Nov 12, 202476
- Janus Henderson Group Ltd.SC 13G/A, 2 filings Feb 11, 2022 to Feb 9, 202377
- SCHWARTZ INVESTMENT TRUSTSC 13G, 1 filing Jan 6, 202378
- BlackRockSC 13G/A, 2 filings Feb 4, 2022 to Apr 8, 202279
- WASATCH ADVISORS LPSC 13G/A, 3 filings Oct 8, 2021 to Apr 7, 202280
- LIGHT STREET CAPITAL MANAGEMENT, LLCSC 13G/A, 1 filing Feb 14, 202281
- SCHWARTZ INVESTMENT COUNSEL INCSC 13G, 1 filing Jan 12, 202282
Held by these funds
The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026. Change is in shares since the quarter before.
| Fund | Shares | Value | Share of the fund | Change |
|---|---|---|---|---|
| IFS Advisors, LLC | 140 | $49 | 0.0% | New |
13F reports cover disclosed long positions in U.S. stocks only.
SEC filer profile
How Purple Innovation, Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.
- Name on EDGARPurple Innovation, Inc.2
- CIK0001643953
- Employer ID (EIN)47-40782067
- Filer statusNon-accelerated filer not an emerging growth company; a smaller reporting company; not a shell company7
- Incorporated inDelaware7
- Fiscal year endsDecember 312
- Industry code (SIC)2510 Household Furniture2
- SEC reviewing officeOffice of Manufacturing, Division of Corporation Finance2
- Business address4100 N. Chapel Ridge Rd, Suite 200, Lehi, UT 840432
- Phone801-756-26002
- Shares outstanding108,633,907 Common Class A shares; 163,052 Common Class B shares as of Mar 30, 20267
- Public float$41.2M as of Jun 30, 20257
- AuditorBDO USA, P.C., Salt Lake City, Utah PCAOB ID 243; no auditor attestation of internal control over financial reporting7
- On EDGAR sinceJun 12, 20152
- Filings852 in all: 4 (277), 8-K (175), 3 (48), 10-Q (34), DEFA14A (34), SC 13D/A (34), SC 13G/A (28), 4/A (25)2
All 48 form types
CORRESP (24), SC 13G (21), UPLOAD (16), DEF 14A (14), 10-K (11), EFFECT (11), S-3 (10), S-3/A (10), 8-K/A (8), S-8 (6), 424B3 (5), 5 (5), 8-A12B (5), 424B1 (4), 424B5 (4), NT 10-Q (4), PRE 14A (4), 10-K/A (3), SC 13D (3), 25-NSE (2), ARS (2), DFAN14A (2), PREM14A (2), PRER14A (2), S-1/A (2), SCHEDULE 13D/A (2), SD (2), 25 (1), 3/A (1), 424B4 (1), CERT (1), CERTNAS (1), CT ORDER (1), DEFM14A (1), DEL AM (1), NT 10-K (1), S-1 (1), S-3ASR (1), S-3MEF (1), SCHEDULE 13G (1)
- Latest filingsAnnual report (10-K) Mar 31, 2026
Quarterly report (10-Q) Aug 11, 2026
Proxy statement (DEF 14A) Jun 8, 2026
Latest 8-K (8-K) Oct 5, 2026
Securities registered for trading
| Class | Symbol | Exchange |
|---|---|---|
| Class A Common Stock, par value $0.0001 per share | PRPL | NASDAQ |
From the cover page of the 10-K filed Mar 31, 2026 (Section 12(b) of the Exchange Act).7
Risk factors and legal proceedings
The risks Purple Innovation, Inc. names in Item 1A of its 10-K filed Mar 31, 2026: 40 risks under these headings, as written.7
- The risk factors detailed below could materially harm our business, results of operation and/or financial condition, impair our future prospects and/or cause the price of our Common Stock to decline. These are not all of the risks we face and other factors not presently known to us or that we currently believe are immaterial may also affect our business if they occur.
- Risks Relating to Our Business and Our Operations
- Our indebtedness, related covenants, and certain prepayment obligations, including make-whole payments, could limit operational and financial flexibility and adversely affect our business if we breach such covenants or default on such indebtedness.
- There is substantial doubt about our ability to continue as a going concern, and we may need additional financing to execute our business plan, to fund our operations and to continue as a going concern.
- We may need additional funds to execute our business plan, maintain our liquidity, repay our debt and fund our operations. We may not be able to obtain such funds on acceptable terms or at all.
- We have in the past experienced and may in the future experience significant fluctuations in our results of operations, which could make our future results of operations difficult to predict or cause our results of operations to fall below analysts’ and investors’ expectations.
- Coliseum Capital Management, LLC (“Coliseum”) is our largest stockholder and Lender, and exercises substantial control over our Board of Directors (“Board”) composition, management team members and strategies.
- We have engaged in significant related-party transactions with Coliseum and other parties that may give rise to conflicts of interest or otherwise adversely affect our results of operations and the value of our business.
- Our exploration of potential strategic alternatives may not be successful, which may adversely affect our ability to compete with larger, including combined, competitors.
- We may not be able to successfully anticipate consumer trends and demand and our failure to do so may lead to a loss of consumer acceptance of the products we sell.
- We operate in the highly competitive sleep products industry, and if we are unable to compete successfully, our results of operations could be adversely affected.
- Lack of availability and quality of raw materials, labor, components and shipping services, or increases in the cost of such inputs, have caused and may continue to cause delays in our inability to provide goods to our customers or could increase our costs, either of which could adversely affect our results of operations.
The other 29 risks
- Our information technology systems may fail to perform adequately, may be disrupted by natural disasters or other catastrophes, or we may be unable to protect the privacy, integrity and security of our information systems.
- Changes in economic conditions, including the housing market and tariffs, have or will adversely affect our business, results of operations and financial condition.
- Changes in U.S. trade policy including the impact of tariffs are having and may continue to have a material adverse effect on our business and results of operations.
- Disruption of our manufacturing has and could increase our costs of doing business or lead to delays in shipping and could materially adversely affect our business, our results of operations, and our financial condition.
- Future growth and profitability may depend on our ability to improve our product line, successfully introduce new products, and effectively and efficiently market our products to attract and retain customers.
- Our expansion into sales channels, new products, market segments and geographic regions subjects us to additional business, legal, financial, and competitive risks.
- Our business could suffer if we are unsuccessful in making, integrating and maintaining commercial agreements, strategic alliances and other business relationships.
- A reduction in the availability of credit to consumers or the availability of more favorable credit terms with competitors could adversely affect our results of operations and financial condition.
- Over or under supply of raw material inventory and finished products could leave us vulnerable to shortages or shrinkage that may harm our ability to satisfy consumer demand and could adversely affect our results of operations.
- If we lose members of the leadership team we may not be able to run our business effectively.
- Regulatory and Litigation Risks
- Regulatory requirements may require costly expenditures and expose us to liability.
- Regulatory requirements relating to the manufacture and disposal of mattresses may increase our product costs and increase the risk of disruption to our business.
- We could be subject to additional sales tax or other indirect tax liabilities.
- Pending or unforeseen litigation and the potential for adverse publicity associated with litigation could adversely affect our business, reputation, results of operations or financial condition.
- Risks Relating to our Intellectual Property
- We may not be able to adequately protect our product designs, brand and other proprietary rights, which could adversely affect our competitive position, reduce the value of our products and brands, and may result in costly litigation to protect our intellectual property rights.
- We may be subject to claims that we or the licensors of intellectual property rights licensed to us have infringed on proprietary rights, which could require us and our licensors to obtain a license or change designs.
- We previously licensed certain intellectual property to EdiZONE, LLC (“EdiZONE”), for the purpose of enabling EdiZONE to meet its contractual obligations to licensees. Some of those licensees are competitors and have exclusive rights that we may be required to observe.
- Risks Relating to our Common Stock
- NASDAQ may delist our securities from its exchange, which could harm our business and limit our stockholders’ liquidity.
- The market price of our Common Stock is volatile and may decline regardless of our results of operations, and Stockholders may not be able to resell shares at or above their purchase price.
- Anti-takeover provisions in our Second Amended and Restated Certificate of Incorporation, our Third Amended and Restated Bylaws as well as provisions of Delaware law, contain anti-takeover provisions, any of which could delay or discourage a merger, tender offer, or assumption of control of our Company not approved by our Board of Directors that some stockholders may consider favorable.
- Significant payment obligations under our Tax Receivable Agreement are accelerated upon a change of control and may discourage the potential acquisition of our Company and adversely affect any potential control premium payable for shares of our Common Stock.
- Our Second Amended and Restated Certificate of Incorporation could make it very difficult for an investor to bring any legal actions against us, our directors, or our officers and may limit our stockholders’ ability to obtain a favorable judicial forum.
- Future sales of our Common Stock in the public market may depress our share price.
- Our stockholders may experience substantial dilution in the value of their investment or may otherwise have their interests impaired if we issue additional debt or equity securities or securities convertible into equity securities, as well as due to the exercise of the currently outstanding warrants.
- Our only significant asset is our ownership of Purple LLC and such ownership may not be sufficient to enable us to satisfy our financial obligations.
- If we fail to maintain an effective system of internal controls, we may not be able to report our financial results accurately, may make a material misstatement in our financial statements, may experience a financial loss or may face litigation. Any inability to report and file our financial results accurately and timely could adversely affect the value of our Common Stock.
- Tax Risks Relating to our Structure
- Obligations under the Tax Receivable Agreement could materially adversely affect our future cash flow if we become profitable and begin paying income taxes. Payments under the Tax Receivable Agreement may be accelerated or significantly exceed the actual benefits we realize.
- Our ability to utilize our net operating loss carryforwards and certain other tax attributes may be limited. Future use and amount of our Current NOLs and other tax benefits is uncertain.
- The IRS may challenge our Current NOLs and other tax benefits.
Legal proceedings
Information regarding legal proceedings can be found in Note 13, “Commitments and Contingencies” and Note 21, “Subsequent Events” of the Notes to our Consolidated Financial Statements, included in Part II, Item 8 of this Annual Report, “Financial Statements and Supplementary Data,” and is incorporated herein by reference.
The opening of Item 3, Legal Proceedings.7
Links
- Websiteonpurple.com1
- Facebookwww.facebook.com/LifeOnPurple1
- Instagramwww.instagram.com/purple1
- YouTubewww.youtube.com/channel/UCX7Afve778_kuhkGXm0RsCg1
- WikidataQ28228105
- SEC EDGARCIK 1643953
Sources
The numbers on this page point here. Each one links to the record it came from.
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- 6Company websitePurple Innovation, Inc. photo
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- 27SEC EDGARAndrew Cook, Chief financial officer
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- 38SEC EDGARMitch Edwards, Chief BDO
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- 44SEC EDGARMcNeil S. Fiske Jr., Board member
- 45SEC EDGARR. Carter Pate, Board member
- 46SEC EDGARErika Serow, Board member
- 47SEC EDGARSeth Lane Darling, Board member
- 48SEC EDGARDouglas Scott Peterson, Board member
- 49SEC EDGARAdam Gray, Board member
- 50SEC EDGARGary Alan Kiedaisch, Board member
- 51SEC EDGARClaudia Hollingsworth, Board member
- 52SEC EDGARGary T. Dicamillo, Board member
- 53SEC EDGARPano Anthos, Board member
- 54SEC EDGARWilliam T. Kerr, Board member
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- 56SEC EDGARCasey Kale McGarvey, General counsel
- 57SEC EDGARListing notice or transfer
- 58SEC EDGARResults of operations
- 59SEC EDGARListing notice or transfer
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- 62SEC EDGARShareholder vote
- 63SEC EDGARExecutive or director change
- 64SEC EDGARListing notice or transfer
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- 67SEC EDGARListing notice or transfer
- 68SEC EDGARResults of operations
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