Private company

PVI

Virtual advertising and imaging company1

PVI Virtual Media Services is one of the companies behind the virtual yellow-down-line shown on television broadcasts of American football games in the United States and Canada. Founded in 1990 as Princeton Electronic Billboard, PVI Virtual Media Services was a wholly owned subsidiary of Cablevision Systems Corporation (NYSE: CVC) with a research and operations facility in Lawrenceville, NJ before being acquired by ESPN in December, 2010.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

PVI Virtual Media Services is one of the companies behind the virtual yellow-down-line shown on television broadcasts of American football games in the United States and Canada. Founded in 1990 as Princeton Electronic Billboard, PVI Virtual Media Services was a wholly owned subsidiary of Cablevision Systems Corporation (NYSE: CVC) with a research and operations facility in Lawrenceville, NJ before being acquired by ESPN in December, 2010.2

Sources

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