RDDT on NYSE

Reddit Inc.

Reddit Inc. is an American company that operates Reddit based in San Francisco, founded in 2005.1 It was founded by Aaron Swartz and Alexis Ohanian.1 Its chief executive is Steve Huffman.1 It is part of Condé Nast.1 Its shares trade on NYSE under the symbol RDDT.1

Price unavailable

Last updated Oct 21, 2026.

Overview

$2.2BRevenue, fiscal 20253
$529.7MNet income, fiscal 20253
Jun 2005Founded1

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  • TickerRDDT on NYSE1
  • IndustryServices-Computer Processing & Data Preparation1
  • HeadquartersSan Francisco1
  • Websitewww.redditinc.com
  • Incorporated inDE4
  • Business address303 2Nd Street, South Tower, 5Th Floor, San Francisco, Ca 941044
  • Filer categoryLarge accelerated filer4

Our mission is to empower communities and make their knowledge accessible to everyone.6 From its latest annual report

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

20.1%Operating margin3
24.1%Net margin3
69.4%Revenue growth, 20253
18.1%Return on equity3
$684.2MFree cash flow3

What sells

Revenue by product, business segment and region, as the company reports it to the SEC.

Products and services

Advertising brought in 94% of the revenue Reddit Inc. broke down this way in fiscal 2025.

  1. Advertising$2.1B394%up 74% from 2024
  2. Other Revenue$140.0M36%up 22% from 2024
Products and services by year
Products and services202320242025
Advertising$788.8M$1.2B$2.1B
Other Revenue$15.2M$114.7M$140.0M

Regions

United States brought in 81% of the revenue Reddit Inc. broke down this way in fiscal 2025.

  1. United States$1.8B381%up 68% from 2024
  2. Outside the United States$417.0M319%up 76% from 2024
Regions by year
Regions202320242025
United States$651.4M$1.1B$1.8B
Outside the United States$152.7M$236.6M$417.0M

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue9¢$194.2M
  • Research and development36¢$783.1M
  • Other costs32¢$694.4M
  • Income tax0¢$1.0M
  • Profit24¢$529.7M

Out of $2.2B in revenue.3

Where each dollar of operating cash went, fiscal 2025

  • Capital spending1¢$6.7M
  • Kept or used elsewhere99¢$684.2M

Out of $690.9M of cash from operations.3

Financial statements

Revenue73$2.2B in 2025+230% since 2022
0$1.0B$2.0B$3.0B2022: $666.7M$666.7M20222023: $804.0M$804.0M2023+21%2024: $1.3B$1.3B2024+62%2025: $2.2B$2.2B2025+69%
Operating income73$442.0M in 2025
-$1.0B-$500.0M0$500.0M2022: -$172.2M-$172.2M20222023: -$140.2M-$140.2M2023−19%2024: -$560.6M-$560.6M2024+300%2025: $442.0M$442.0M2025
Net income73$529.7M in 2025
-$500.0M0$500.0M$1.0B2022: -$158.6M-$158.6M20222023: -$90.8M-$90.8M2023−43%2024: -$484.3M-$484.3M2024+433%2025: $529.7M$529.7M2025

Every line of the income statement as filed: the last 3 fiscal years, latest first.3

Period ending2025-12-312024-12-312023-12-31
Revenue$2.2B$1.3B$804.0M
Cost of revenue$194.2M$123.6M$111.0M
Research and development$783.1M$935.2M$438.3M
Sales and marketing$503.9M$350.6M$230.2M
General and administrative$279.3M$451.4M$164.7M
Total costs and expenses$1.8B$1.9B$944.2M
Income (loss) from operations$442.0M-$560.6M-$140.2M
Other income (expense), net$86.7M$75.4M$53.1M
Income (loss) before income taxes$528.7M-$485.2M-$87.0M
Income tax expense (benefit)-$1.0M-$931.0K$3.8M
Net income (loss)$529.7M-$484.3M-$90.8M
Basic (in dollars per share)$2.84-$3.33-$1.54
Diluted (in dollars per share)$2.62-$3.33-$1.54
Basic (in shares)186.4M shares145.5M shares59.1M shares
Diluted (in shares)202.1M shares145.5M shares59.1M shares

Compare Reddit Inc. with another company

Corporate structure

Reddit Inc. sits at the top of its group. 21 entities, 15 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Reddit Inc.

  • BAILLIE GIFFORD & CO Filed SCHEDULE 13G on Reddit Inc., latest May 7, 2026 (5 filings since Aug 8, 2025)
  • Steve Huffman Filed SCHEDULE 13D/A on Reddit Inc., latest May 6, 2026 (5 filings since May 3, 2024)
  • VANGUARD CAPITAL MANAGEMENT LLC Filed SCHEDULE 13G on Reddit Inc., latest Apr 30, 2026
  • FMR LLC Filed SCHEDULE 13G/A on Reddit Inc., latest Apr 7, 2026 (8 filings since Apr 10, 2024)
  • VANGUARD GROUP INC Filed SCHEDULE 13G/A on Reddit Inc., latest Mar 27, 2026 (3 filings since Jan 31, 2025)
  • Tencent Holdings Ltd Filed SCHEDULE 13G/A on Reddit Inc., latest Nov 12, 2025 (3 filings since Nov 12, 2024)
  • BlackRock Filed SCHEDULE 13G on Reddit Inc., latest Oct 17, 2025
  • COATUE MANAGEMENT LLC Filed SCHEDULE 13G/A on Reddit Inc., latest May 15, 2025 (2 filings since Feb 14, 2025)
  • ADVANCE PUBLICATIONS, INC Filed SC 13G on Reddit Inc., latest Nov 14, 2024
  • Reddit Inc. San Francisco
    • Dubsmash Inc. Subsidiary · Delaware, United States
    • Memorable AI LLC Subsidiary · Delaware, United States
    • Reddit Australia Pty Ltd Subsidiary · Australia
    • Reddit Canada Limited Subsidiary · Canada
    • Reddit Community Network India Private Limited Subsidiary · India
    • Reddit Community Network Mexico, S. DE R.L. DE C.V. Subsidiary · Mexico
    • Reddit France SAS Subsidiary · France
    • Reddit Germany GmbH Subsidiary · Germany
    • Reddit Iberia S.L. Subsidiary · Spain
    • Reddit Ireland Limited Subsidiary · Ireland
    • Reddit İstanbul Online Platform Hizmetleri Limited Şirketi Subsidiary · Turkey
    • Reddit Netherlands B.V. Subsidiary · Netherlands
    • Reddit Portugal, Unipessoal LDA Subsidiary · Portugal
    • Reddit Rede de Comunidades do Brasil Ltda. Subsidiary · Brazil
    • Reddit SG Pte. Ltd. Subsidiary · Singapore
    • Reddit Sub Holding Company, Inc. Subsidiary · Delaware, United States
    • Reddit Technologies India Private Limited Subsidiary · India
    • Reddit UK Limited Subsidiary · United Kingdom
    • Spell, LLC Subsidiary · Delaware, United States
    • Spiketrap Inc. Subsidiary · Delaware, United States
    • Alien Blue Owned
    • Reddit Public Access Network Owned
    • RedditGifts Owned

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Reddit Inc. reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$29.0M3 Dec 31, 2025$23.8M3 Dec 31, 2024+21.5%
Accumulated depreciation$16.3M3 Dec 31, 2025$11.2M3 Dec 31, 2024+45.3%
Property and equipment, net$12.7M3 Dec 31, 2025$12.7M3 Dec 31, 2024+0.5%
Operating-lease assets (leased space)$20.8M3 Dec 31, 2025$23.2M3 Dec 31, 2024−10.6%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$953.6M3 Dec 31, 2025$562.1M3 Dec 31, 2024+69.6%
Marketable securities, current$1.5B3 Dec 31, 2025$1.3B3 Dec 31, 2024+19.1%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$42.2M3 Dec 31, 2025$42.2M3 Dec 31, 20240%
Intangible assets, net (excluding goodwill)$15.5M3 Dec 31, 2025$25.4M3 Dec 31, 2024−39.0%
Finite-lived intangibles, gross$48.1M3 Dec 31, 2025$48.1M3 Dec 31, 20240%
Accumulated amortization$32.6M3 Dec 31, 2025$22.7M3 Dec 31, 2024+43.8%
Finite-lived intangibles, net$15.5M3 Dec 31, 2025$25.4M3 Dec 31, 2024−39.0%

Properties, in its own words

Our corporate headquarters is located in San Francisco, California, where we lease approximately 48,000 square feet of office space pursuant to a lease agreement that expires in 2029, subject to the terms thereof. We lease additional offices in the United States and around the world, including in New York, Chicago, Los Angeles, London, and more. All of our offices are located in areas of the globe where we can attract the best talent and our employees benefit from a space to be together when co-creating and working to achieve our mission.

We believe that our existing facilities are sufficient for our near-term needs. We believe that suitable additional alternative spaces will be available in the future on commercially reasonable terms, if required.

The rest of Item 2

Reddit’s workplace philosophy is focused on providing versatility for employees while fostering a diverse and high-performing company culture. Our ability to recruit and retain top talent is bolstered by Reddit’s flexible work policy, which provides support and opportunities for employees to work remotely or in one of our offices. This strategy, in conjunction with our competitive compensation programs reflective of the cost of talent in high labor markets like the San Francisco Bay Area, has created advantages that have contributed to the growth and strength of our company.

Item 2 of the 10-K filed Feb 6, 2026.6

Stakes and holdings (Wikidata)

  • Alien Blue
  • Reddit
  • Reddit Public Access Network
  • RedditGifts

Things Wikidata records the company as owning, with the share when stated.1

The story

Founded by Aaron Swartz and Alexis Ohanian on Jun 2005.1

Leadership

Who has led Reddit Inc., and when. Pick a name to see everywhere that person has worked.

Chief financial officer

  1. Andrew Vollero2024–now

Chief operating officer

  1. Jennifer L. Wong2024–now
2010201520202025
Board members and other officers (10)

Products and brands

Listed on Wikidata.1

Subsidiaries and ownership

Also owns

  • Reddit
  • Reddit Public Access Network
  • RedditGifts since Aug 2011
  • Alien Blue since Oct 15, 2014

Former owners and parents

Subsidiaries (Exhibit 21)

  • Dubsmash Inc. Delaware5
  • Memorable AI LLC Delaware5
  • Reddit Australia Pty Ltd Australia5
  • Reddit Canada Limited Canada5
  • Reddit Community Network India Private Limited India5
  • Reddit Community Network Mexico, S. DE R.L. DE C.V. Mexico5
  • Reddit France SAS France5
  • Reddit Germany GmbH Germany5
  • Reddit Iberia S.L. Spain5
  • Reddit Ireland Limited Ireland5
  • Reddit Netherlands B.V. Netherlands5
  • Reddit Portugal, Unipessoal LDA Portugal5
  • Reddit Rede de Comunidades do Brasil Ltda. Brazil5
  • Reddit SG Pte. Ltd. Singapore5
  • Reddit Sub Holding Company, Inc. Delaware5
  • Reddit Technologies India Private Limited India5
  • Reddit UK Limited United Kingdom5
  • Reddit İstanbul Online Platform Hizmetleri Limited Şirketi Turkey5
  • Spell, LLC Delaware5
  • Spiketrap Inc. Delaware5

From Wikidata.1 The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Acquisitions

  1. Oct 15, 2014Acquired Alien Blue1
  2. Aug 2011Acquired RedditGifts1

Former names

  • Reddit, Inc.Jul 31, 2017 to Oct 7, 20264

Timeline

  1. Aug 12, 20268-K Executive or director change25
  2. Jul 30, 20268-K Results of operations26
  3. Jun 10, 20268-K Shareholder vote27
  4. Apr 30, 20268-K Results of operations28
  5. Feb 5, 20268-K Results of operations; Other events29
  6. Oct 30, 20258-K Results of operations30
  7. Jul 31, 20258-K Results of operations31
  8. Jul 2, 20258-K Entered a material agreement; New debt or obligation32
  9. Jun 10, 20258-K Shareholder vote33
  10. May 1, 20258-K Results of operations34
  11. Feb 12, 20258-K Results of operations35
  12. Oct 29, 20248-K Results of operations36
  13. Mar 21, 2024Went public Listed on NYSE1
  14. Mar 20, 2024New chief executive Steve Huffman becomes CEO1
  15. Oct 15, 2014Acquisition Acquired Alien Blue1
  16. Aug 2011Acquisition Acquired RedditGifts1
  17. Oct 2006Acquired Acquired by Condé Nast1
  18. Jun 2005Founded Founded1

Calendar

Coming up

  1. Oct 29, 2026 · After the closeReports results for the quarter ending Sep/2026 A year earlier it reported $0.80 a share, on Oct 30, 2025.37

When it reported results

  1. Jul 30, 2026Reported quarterly or annual results26
  2. Apr 30, 2026Reported quarterly or annual results28
  3. Feb 5, 2026Reported quarterly or annual results29
  4. Oct 30, 2025Reported quarterly or annual results30
  5. Jul 31, 2025Reported quarterly or annual results31
  6. May 1, 2025Reported quarterly or annual results34
  7. Feb 12, 2025Reported quarterly or annual results35
  8. Oct 29, 2024Reported quarterly or annual results36

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

489 filings to the SEC since October 2021: 2 annual reports, 8 quarterly reports, 16 major events, 302 insider forms, 29 large holders, 132 other. The latest 20:

  1. Oct 15, 20264 EDGAR
  2. Oct 7, 20264 EDGAR
  3. Oct 7, 20264 EDGAR
  4. Oct 7, 20264 EDGAR
  5. Oct 7, 20264 EDGAR
  6. Oct 7, 20264 EDGAR
  7. Oct 7, 20264 EDGAR
  8. Oct 1, 20264 EDGAR
  9. Sep 21, 20263 EDGAR
  10. Sep 17, 20264 EDGAR
  11. Sep 16, 20264 EDGAR
  12. Sep 15, 2026144 EDGAR
  13. Sep 2, 20264 EDGAR
  14. Aug 31, 2026144 EDGAR
  15. Aug 27, 20264 EDGAR
  16. Aug 25, 2026144 EDGAR
  17. Aug 24, 20264 EDGAR
  18. Aug 24, 20264 EDGAR
  19. Aug 24, 20264 EDGAR
  20. Aug 24, 20264 EDGAR

The 489 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

179 open-market trades by officers, directors and large owners since October 2021: 7 buys and 172 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 15, 2026Huffman Steve LaddCEO & PresidentSale17,308$160.11$2.8MForm 4
Sep 14, 2026Wong Jennifer L.Chief Operating OfficerSale60,000$162.33$9.7MForm 4
Aug 31, 2026Huffman Steve LaddCEO & PresidentSale18,000$148.02$2.7MForm 4
Aug 25, 2026Sauerberg Robert A.DirectorSale5,128$159.92$820.1KForm 4
Aug 14, 2026Huffman Steve LaddCEO & PresidentSale18,000$178.16$3.2MForm 4
Aug 14, 2026Wong Jennifer L.Chief Operating OfficerSale75,000$178.55$13.4MForm 4
Aug 4, 2026Huffman Steve LaddCEO & PresidentSale18,000$159.78$2.9MForm 4
Jul 15, 2026Huffman Steve LaddCEO & PresidentSale18,000$197.86$3.6MForm 4
Jul 15, 2026Wong Jennifer L.Chief Operating OfficerSale39,167$197.88$7.8MForm 4
Jul 1, 2026Reynolds Michelle MarieChief Accounting OfficerSale808$200.00$161.6KForm 4
Jun 30, 2026Huffman Steve LaddCEO & PresidentSale18,000$173.13$3.1MForm 4
Jun 16, 2026Wong Jennifer L.Chief Operating OfficerSale39,166$176.94$6.9MForm 4
Jun 15, 2026Huffman Steve LaddCEO & PresidentSale18,000$178.26$3.2MForm 4
May 29, 2026Huffman Steve LaddCEO & PresidentSale18,000$174.13$3.1MForm 4
May 18, 2026Wong Jennifer L.Chief Operating OfficerSale39,167$158.52$6.2MForm 4
May 15, 2026Huffman Steve LaddCEO & PresidentSale18,000$157.15$2.8MForm 4
May 5, 2026Huffman Steve LaddCEO & PresidentSale18,000$171.80$3.1MForm 4
Apr 16, 2026Wong Jennifer L.Chief Operating OfficerSale39,167$161.47$6.3MForm 4
Apr 15, 2026Huffman Steve LaddCEO & PresidentSale18,000$158.40$2.9MForm 4
Apr 8, 2026Slowe Christopher BrianChief Technology OfficerSale15,500$150.67$2.3MForm 4

All 179 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Benjamin LeeChief Legal Officer and Corporate Secretary59$445.4K$3.9M47
2025Christopher Slowe, Ph.D.Chief Technology Officer47$517.5K$3.8M47
2025Steven L. HuffmanChief Executive Officer and President42$569.2K$3.1M47
2025Jennifer WongChief Operating Officer51$672.8K$1.7M47
2025Andrew VolleroChief Financial Officer60$670.4K$1.3M47
2024Andrew VolleroChief Financial Officer60$643.2K$19.2M47
2024Christopher Slowe, Ph.D.Chief Technology Officer47$490.6K$4.1M47
2024Benjamin LeeChief Legal Officer and Corporate Secretary59$427.3K$2.6M47
2024Steven L. HuffmanChief Executive Officer and President42$531.2K$2.6M47
2024Jennifer WongChief Operating Officer51$640.6K$1.8M47
2023Steven L. HuffmanChief Executive Officer and President42$341.3K$193.2M47
2023Jennifer WongChief Operating Officer51$583.8K$92.5M47
2023Andrew VolleroChief Financial Officer60$613.6K$6.6M47

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.8,004,079$1.4B0.0%+341,555
Baillie Gifford & Co7,191,302$1.2B1.1%−117,807
Vanguard Portfolio Management LLC6,937,449$1.2B0.1%+204,224
Vanguard Capital Management LLC6,038,213$1.0B0.0%+140,969
Capital World Investors4,432,810$769.4M0.1%+10,197
Jericho Capital Asset Management L.P.3,335,221$578.9M4.8%New
Goldman Sachs Group Inc3,240,014$562.4M0.1%−43,092
Alliancebernstein L.P.4,168,897$561.3M0.2%−703,096
State Street Corp2,979,587$517.2M0.0%+237,523
Fmr LLC2,830,225$491.3M0.0%−86,235
Coatue Management LLC2,789,891$484.3M1.0%No change
Tiger Global Management LLC2,528,819$439.0M1.8%+28,819
Geode Capital Management, LLC2,491,075$431.7M0.0%+31,676
D1 Capital Partners L.P.2,464,411$427.8M1.2%+5,260
Quantinno Capital Management LP2,125,956$369.0M0.4%+18,326
Citigroup Inc2,068,997$359.1M0.2%+832,641
UBS Group AG1,731,100$300.5M0.0%+272,277
Edgewood Management LLC1,654,818$287.2M3.0%New
Morgan Stanley1,582,408$274.7M0.0%−471,475
Viking Global Investors LP1,565,518$271.7M0.8%−986,099
Wellington Management Group Llp1,564,535$271.6M0.0%+280,030
Cresset Asset Management, LLC1,525,045$264.7M1.0%+1,474
Marshall Wace, Llp1,457,561$253.0M0.2%−1,036,713
Renaissance Technologies LLC1,450,078$251.7M0.3%−115,700
American Century Companies Inc1,267,201$220.0M0.1%+823,336

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

5 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Apr 8, 2025Robert P. Bresnahan, Jr.Republican, HouseSale$1,001 - $15,000−20.2%Report
Apr 8, 2025Robert P. Bresnahan, Jr.Republican, HouseSale$1,001 - $15,000−20.2%Report
Apr 4, 2025Robert P. Bresnahan, Jr.Republican, HouseSale$1,001 - $15,000−26.9%Report
Mar 11, 2025Robert P. Bresnahan, Jr.Republican, HouseSale$1,001 - $15,000+11.6%Report
Feb 14, 2025Robert P. Bresnahan, Jr.Republican, HouseBuy$1,001 - $15,000−47.1%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

SEC filer profile

How Reddit Inc. is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARReddit, Inc.2
  • CIK0001713445
  • Employer ID (EIN)45-25465016
  • Filer statusLarge accelerated filer not an emerging growth company; not a smaller reporting company; not a shell company6
  • Incorporated inDelaware6
  • Fiscal year endsDecember 312
  • Industry code (SIC)7374 Services-Computer Processing & Data Preparation2
  • SEC reviewing officeOffice of Technology, Division of Corporation Finance2
  • Business address303 2Nd Street, South Tower, 5Th Floor, San Francisco, CA 941042
  • Phone(415) 494-80162
  • Shares outstanding139,649,508 Common Class A shares; 51,386,276 Common Class B shares as of Feb 4, 20266
  • Public float$21.2B as of Jun 30, 20256
  • AuditorKPMG LLP, San Francisco, California PCAOB ID 185; it also attests to the company’s internal control over financial reporting6
  • On EDGAR sinceJul 31, 20172
  • Filings493 in all: 4 (286), 144 (79), 3 (16), 8-K (15), SCHEDULE 13G/A (12), UPLOAD (11), DRS/A (9), 10-Q (8)2
    All 31 form types

    DRSLTR (7), SCHEDULE 13G (7), CORRESP (5), D (4), S-8 (4), S-1/A (3), SC 13G (3), SCHEDULE 13D/A (3), 10-K (2), ARS (2), DEF 14A (2), DEFA14A (2), FWP (2), SC 13G/A (2), 424B4 (1), 8-A12B (1), 8-K/A (1), CERT (1), DRS (1), EFFECT (1), S-1 (1), SC 13D (1), SC 13D/A (1)

  • Latest filingsAnnual report (10-K) Feb 6, 2026
    Quarterly report (10-Q) Jul 31, 2026
    Proxy statement (DEF 14A) Apr 23, 2026
    Latest 8-K (8-K) Aug 12, 2026

Securities registered for trading

ClassSymbolExchange
Class A common stock, par value $0.0001 per shareRDDTNew York Stock Exchange

From the cover page of the 10-K filed Feb 6, 2026 (Section 12(b) of the Exchange Act).6

Risk factors and legal proceedings

The risks Reddit Inc. names in Item 1A of its 10-K filed Feb 6, 2026: 48 risks under these headings, as written.6

  • Risks Related to Our Business
  • We face intense competition, and if we fail to grow or retain our user base or maintain user engagement, our business, results of operations, financial condition, and prospects could be adversely affected.
  • If Redditors do not continue to contribute content or their contributions are not valuable or appealing to other Redditors, we may experience a decline in the number of Redditors accessing our products and services and in user engagement, which could result in the loss of advertisers and may harm our reputation, business, results of operations, financial condition, and prospects.
  • Our business depends on a strong brand and reputation, and if we are unable to maintain and enhance our brand and reputation, our ability to expand our user and advertiser bases will be impaired and our business, results of operations, financial condition, and prospects could be harmed.
  • Changes in internet search engine algorithms and dynamics could have a negative impact on traffic for our website and, ultimately, our business, results of operations, financial condition, and prospects.
  • We may not sustain our growth rate, and our results of operations may fluctuate from quarter to quarter, which makes them difficult to predict.
  • We are in the early stages of monetizing our business and expanding our platform internationally, and there is no assurance that we will be able to scale our business for future growth.
  • We generate a majority of our revenue from advertising. We face intense competition for advertising spend both inside and outside the United States, and we are subject to a rapidly evolving technology landscape. If we fail to attract or retain advertisers, or advertisers do not maintain or increase their advertising budgets, our business, results of operations, financial condition, and prospects could be adversely affected.
  • If we do not develop successful new products and services or improve existing products and services, our business will suffer.
  • Our business relies on an approach to content moderation that, while empowering community-led authenticity, can also result in content on the platform that can be unrelatable, offensive, and that may pose inherent risks.
  • We rely on an approach to content moderation that depends on Redditors who volunteer to be moderators of their communities. If we fail to retain a sufficient number of moderators who are willing to work in good faith within our policies or if we fail to properly manage our relationship with moderators, or if a sizable number of moderators choose to take actions that disrupt our services, our business, results of operations, financial condition, and prospects could be adversely affected.
  • Our ability to generate revenue depends on the development and availability of tools to accurately measure the effectiveness of advertisements on our platform.
The other 37 risks
  • Reddit growth and engagement depends upon effective interoperation with external ecosystems, like operating systems, application stores, networks, devices, web browsers, regulations, and standards that we do not control. If we are unable to adapt to product and policy changes in such ecosystems, or if we do not effectively operate with or receive favorable placements within such ecosystems, our usage could decline and our business, results of operations, financial condition, and prospects could be adversely affected.
  • We rely on internal company data, assumptions, and estimates to calculate certain of our key metrics, and real or perceived inaccuracies in such current or historical metrics may harm our reputation and negatively affect our business.
  • Disruptions or other business interruptions that affect the availability of our platform could adversely impact our operations and overall business.
  • If we fail to detect attempts to manipulate our platform, including fraudulent activity within our advertising systems, Redditors and our advertisers could lose confidence in us, thereby damaging our reputation and deterring usage of our products and services.
  • We have explored, and will continue to explore, business opportunities in content licensing for purposes including machine learning, business analysis, display, and training generative AI models. We are in the early stages of our content licensing efforts, and the market for content is new and evolving rapidly. There is no assurance that we will be able to sustain revenues from these efforts.
  • We are subject to certain risks as a mission-based company.
  • Risks Related to Human Capital and Culture
  • We cannot assure you that we will effectively manage our growth or maintain our corporate culture as we grow.
  • Our business depends on attracting and retaining high-quality personnel in sales, services, engineering, marketing, finance, and support functions.
  • We depend on our senior management team and other key employees, and the loss of one or more of these employees could adversely affect our business.
  • Risks Related to Cybersecurity, Information Systems, and Intellectual Property
  • Our business, results of operations, financial condition, and prospects may be harmed by our failure to timely and effectively scale and adapt our existing technology and infrastructure.
  • If our security measures are breached, or if our products and services are subject to attacks involving our systems or data, some of which contain personal information, or that degrade or deny the ability of users to access our products and services, our products and services may be perceived as not being secure, Redditors and advertisers may curtail or stop using our products and services, and our reputation, business, results of operations, financial condition, and prospects could be harmed.
  • We anticipate that our ongoing efforts related to data privacy, safety, security, and content review will identify instances of misuse of user data or other undesirable activity by third parties on and off our platform.
  • Our business depends on continued and unimpeded access to our products and services on the internet by Redditors and our advertisers. If we or Redditors experience disruptions in internet service or if internet service providers are able to block, degrade, or charge for access to our products and services, we could incur additional expenses and the loss of users and advertisers, which could undermine our operations.
  • Our products and services may contain undetected software errors, bugs, or other vulnerabilities, which could harm our business, results of operations, financial condition, and prospects.
  • Many of our products and services contain third-party open source software components, and failure to comply with the terms of the underlying open source software licenses could adversely affect our business, results of operations, financial condition, and prospects.
  • We may be unable to obtain, maintain, protect, defend, or enforce our intellectual property adequately, which could harm our business, results of operations, financial condition, and prospects.
  • We have and may in the future be subject to claims that we violated certain third-party intellectual property rights, which, even where meritless, can be costly to defend and could adversely affect our business, results of operations, financial condition, and prospects.
  • Risks Related to Governmental Regulation and Litigation
  • Although we value privacy at Reddit, we face increasing scrutiny and regulatory complexity with regard to data privacy and data protection. If we fail, or are perceived as failing, to protect the data privacy of those who use or work at Reddit, our business and reputation will suffer and our business, results of operations, financial condition, and prospects could be adversely affected.
  • Pending and future litigation could lead us to incur significant costs and adversely affect our business, results of operations, financial condition, and prospects.
  • We are subject to governmental export controls and economic sanctions laws that could impair our ability to compete in global markets or subject us to liability if we are not in full compliance with applicable laws.
  • Risks Related to Financial and Accounting Matters
  • Changes in tax laws or tax rulings could adversely affect our effective tax rates, results of operations, and financial condition.
  • We may have exposure to greater than anticipated tax liabilities.
  • Our ability to use net operating loss carryforwards and other tax attributes may be limited due to certain provisions of the Internal Revenue Code or state tax law.
  • If we fail to maintain an effective system of disclosure controls and internal control over financial reporting, our ability to produce timely and accurate financial statements or comply with applicable regulations could be impaired.
  • Our revolving credit facility contains restrictive and financial covenants that may limit our operational flexibility. If we fail to meet our obligations under the credit facility, our operations may be interrupted and our business, results of operations, financial condition, and prospects could be adversely affected.
  • We might require additional capital to support business growth, and this capital might not be available on terms favorable to us, or at all.
  • Future acquisitions and investments could disrupt our business and harm our business, results of operations, financial condition, and prospects.
  • Risks Related to Ownership of Our Class A Common Stock
  • The market price of our Class A common stock may be volatile, regardless of our underlying business, our results of operations, macroeconomic conditions, or industry fundamentals, and we may not be able to meet investor or analyst expectations.
  • We cannot guarantee that our share repurchase program will be fully implemented or that such program will enhance the long-term value of the share price of our Class A common stock.
  • The multi-class structure of our common stock has the effect of concentrating voting control with those stockholders who held our capital stock prior to the listing of our Class A common stock on the NYSE. This ownership will limit or preclude your ability to influence corporate matters, including the election of directors, amendments of our organizational documents, and any major corporate transaction requiring stockholder approval, including change of control transactions.
  • Our amended and restated certificate of incorporation and the governance agreement that we entered into with our principal stockholder grant our principal stockholder certain rights with respect to the control and management of our business, which may prevent us from taking actions that may be beneficial to us and our other stockholders.
  • Future sales and issuances of our Class A common stock or rights to purchase our Class A common stock, including pursuant to our equity incentive plans, or other equity securities or securities convertible into our Class A common stock, could result in additional dilution of the percentage ownership of our stockholders and could cause the market price of our Class A common stock to decline.
  • If industry or financial analysts do not publish research or reports about our business, or if they issue inaccurate or unfavorable research regarding our Class A common stock, the trading volume and market price of our Class A common stock could decline.
  • We do not intend to pay dividends in the foreseeable future. As a result, your ability to achieve a return on your investment will depend on appreciation in the market price of our Class A common stock.
  • Anti-takeover provisions contained in our amended and restated certificate of incorporation and amended and restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
  • Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the amount of money available to us.
  • Our amended and restated certificate of incorporation provides for an exclusive forum in the Court of Chancery of the State of Delaware for certain disputes between us and our stockholders, and that the federal district courts of the United States is the exclusive forum for the resolution of any complaint asserting a cause of action under the Securities Act.

Legal proceedings

For information on certain litigation in which we are involved in, see Note 11—Commitments and Contingencies—Legal Matters of the notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

We are currently involved in, and may in the future be involved in, legal proceedings, claims, and government investigations in the ordinary course of business, including claims for infringing, misappropriating, or otherwise violating intellectual property rights related to our products, including our API, and/or the content contributed by our Redditors. Although the results of these proceedings, claims, and investigations cannot be predicted with certainty, we do not believe that the final outcome of these matters is reasonably likely to have a material adverse effect on our business, financial condition, or

results of operations. Regardless of final outcomes, however, any such proceedings, claims, and investigations may nonetheless impose a significant burden on management and employees and may come with costly defense costs or unfavorable preliminary and interim rulings.

The opening of Item 3, Legal Proceedings.6

Sources

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