Private company

Ri Happy Brinquedos

Logo: Ri Happy, Public domain, via Wikimedia Commons³

Brazilian toy retailer

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.² Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1988Founded¹

HeadquartersSão Paulo¹
Websitewww.rihappy.com.br

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Ri-Happy — Photo: Francisco Andrade, CC BY-SA 2.0, via Wikimedia Commons⁴

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.²

Subsidiaries and ownership

Owners

Carlyle Group

From Wikidata.¹

Timeline

1988Founded Founded¹

Links

Websitewww.rihappy.com.br¹
Facebookwww.facebook.com/RiHappyBrinquedos¹
Instagramwww.instagram.com/rihappy¹
YouTubewww.youtube.com/channel/UCV0avuD6G-BGweVv3Q1ariA¹
LinkedInwww.linkedin.com/company/grupo-ri-happy¹
WikipediaRi Happy
More imagesWikimedia Commons
WikidataQ10360441

Sources

The numbers on this page point here. Each one links to the record it came from.

1
WikidataRi Happy Brinquedos on Wikidata
2
WikipediaRi Happy Brinquedos on Wikipedia
3
Wikimedia CommonsRi Happy Brinquedos logo by Ri Happy, Public domain
4
Wikimedia CommonsRi Happy Brinquedos photo by Francisco Andrade, CC BY-SA 2.0