The Ring Video Doorbell is the company's flagship product; it is a smart doorbell that contains a high-definition camera, a motion sensor, and a microphone and speaker for two-way audio communication. It integrates with an associated mobile app, Neighbors, which allows users to view real-time video from the camera, receive notifications when the doorbell is rung, and communicate with visitors at the door via the integrated speaker and microphone. It is also capable of operating as a surveillance camera, and can automatically trigger recordings when rung, or when its motion sensors are activated.
A second-generation model, Ring Doorbell 2, was released in 2017, with updated hardware and a 1080p camera with improved low-light performance. The Ring Doorbell Pro interoperates with Amazon Alexa to play prerecorded greetings to visitors and allow visitors to leave a message.
The "Ring Chime" accessory is a unit plugged into a power outlet to play the doorbell's chime. The "Chime Pro" is an extended version that also doubles as a wireless repeater for Wi-Fi networks.
In November 2020, Amazon announced the recall of 350,000 Ring doorbells in the United States and 8,700 in Canada due to a potential fire risk.
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Ring Cameras
In 2015, Ring released the "Stick-Up Cam", a wireless IP camera. It was updated in 2018 with a cylindrical form factor, motion detection, two-way audio, as well as battery, wired, and solar power options. In 2017, Ring released the "Floodlight Cam", a camera integrated with a pair of motion-activated LED floodlights, and in 2019, the "Ring Indoor Cam" was released. At CES 2019, Ring announced a peephole camera. In 2024, Ring introduced the "Pan-Tilt Indoor Cam" as an upgraded Ring Indoor Cam with 360° panning and 169° tilting capabilities. Some cameras received a free upgrade to 2k footage in January of 2025.
Ring Alarm
In July 2018, Ring launched an alarm security kit called the Ring Alarm, which includes a keypad, siren, and motion sensors. In September 2021, Ring announced Ring Alarm Pro, combining Ring Alarm with the connectivity of Eero. The Ring Alarm Pro is not currently compatible with Sidewalk, but does ship with a 902-928 MHz radio, indicating that Sidewalk compatibility may be available at a later date.
Always Home Camera
In September 2020, Ring unveiled the "Always Home Cam", an aerial indoor camera that flies on a predetermined path when activated by an alarm sensor.
Automotive security
In September 2020, Ring unveiled a new line of automotive products, including the Ring Car Alarm and Car Cam. Car Alarm is an OBD-II car alarm that can send alerts of events such as break-ins via Ring and Amazon Alexa, and leverages Amazon Sidewalk for connectivity. Car Cam consists of a dashcam and a rear window camera to capture the interior of a car, and features similar car alarm functionality, as well as "emergency crash assist" to automatically notify emergency services if a "serious crash" is detected, as well as having a "traffic stop" voice command.
In addition, Ring announced the launch of Car Connect—a platform allowing car manufacturers to integrate existing cameras and security systems within vehicles (such as backup cameras) into the Ring platform. Tesla was announced as the first partner for Car Connect, with plans to offer an aftermarket accessory for the Model 3, Model X, Model S, and Model Y in 2021.
Amazon Sidewalk
In late 2017, Ring acquired Iotera, an internet of things (IoT) company known for its small location-based trackers. In September 2019, Amazon announced "Amazon Sidewalk", a low-bandwidth long-range wireless communication protocol based on Iotera's technology. In January 2022, Ring announced Ring Sidewalk Bridge Pro to extend Sidewalk coverage to public spaces. In March 2023, Amazon opened up the Sidewalk protocol to developers, claiming IoT network coverage of up to 90% of the country with mainly Ring and Alexa devices.
Subscription plans
Ring products require a "Ring Protect" subscription plan in order to store and view recordings from the cameras; without a subscription, the user is limited to real-time footage only. The "Ring Protect Basic" plan allows footage to be retained for 60 days up to 180 days, while the "Ring Protect Plus" subscription adds "unlimited" storage of footage, enables professional monitoring and LTE cellular backup on the Ring Alarm, and extends the warranty on the user's Ring products from one year to the life of the devices.
As of March 29, 2023, the Home/Away modes feature will also require a subscription. For new users, Ring Protect will be required in order to use Ring Alarm via the mobile app, otherwise the system may only be controlled with the physical keypad.
Neighbors
Neighbors is a hyperlocal social networking app launched by Ring in 2018. Described as being akin to a neighborhood watch, it allows users to crowdsource information on and discuss safety and security concerns in their area. The service allows users to share footage captured from Ring products. All user posts are anonymous and do not include specific location information, and are moderated to remove off-topic content (in contrast to services such as Nextdoor). Ring also has partnerships with local police departments in some cities to incorporate Neighbors into their crime monitoring processes, who are able to make official posts for distribution on the service. Ring has credited the service with having helped to solve crimes, and noted that activity on the service surged in areas of California affected by wildfires in November 2018.
Amazon disclosed Ring's criteria for accepting requests from police departments for video footage shared to Neighbors in a response to Massachusetts Senator Ed Markey on November 1, 2019. Ring stated that each police request was required to be associated with a case number and submitted individually, although no evidence was needed for footage to be given. Ring also stated that they provided at most 12 hours of footage recorded within the previous 45 days in a maximum search area of 0.5 square miles (1.3 km2) for each request. Markey criticized Amazon's response, describing Ring as "an open door for privacy and civil liberty violations".
Police departments may access user-generated footage through the Ring Neighborhoods portal, using a map interface. Amazon claims that it seeks permission from applicable users before releasing footage to law enforcement, but may release footage without user consent in emergency situations, or under subpoena. In July 2022, Amazon stated to in a letter to Markey that it had released footage without user permission at least eleven times so far in 2022—the company's first public confirmation that it has done so. In January 2024, Ring announced that the program would be discontinued, citing recent efforts to reposition Neighbors away from a focus on crime.
Search Party
In October 2025, Ring launched a feature known as Search Party, in which footage from Ring cameras may be scanned using AI object recognition to search for lost pets reported by Ring owners using the Neighbors app. Users can be notified if a lost pet is detected by their Ring camera, and receive an option to automatically send the footage to its owner as a tip towards its whereabouts. Search Party is enabled by default and is an opt-out feature. In February 2026, Ring extended the feature to allow lost pets to be reported by any Neighbors user, and announced that it would donate $1 million in Ring hardware to animal shelters. Backlash to the feature, citing its possible use by ICE and the surveillance state, spread following a Super Bowl commercial advertising Search Party.
Products
TechHive gave the second-generation Ring doorbell a 4 out of 5, noting improvements in hardware and ease of installation over the first-generation model, but criticizing a lack of printed and online documentation.
Use of facial recognition technology
In February 2018, Business Insider reported references to use of facial recognition technology in Ring's privacy policy. The policy stated:
Where permitted by applicable law, you may choose to use additional functionality in your Ring product that, through video data from your device, can recognize facial characteristics of familiar visitors. For example, you may want to receive different notifications from your Ring Doorbell depending on whether a visitor is a stranger or a member of your household. If you choose to activate this feature, we obtain certain facial feature information about the visitors you ask your Ring product to recognize. We require your explicit consent before you can take advantage of this feature.
In December 2018, patents filed by Ring surfaced to identify "suspicious" people and automatically alert police.
In August 2019, a Buzzfeed News reported, "Ring Says It Doesn't Use Facial Recognition, But It Has "A Head Of Face Recognition Research."" The piece reported on a 2018 presentation from Ring Ukraine's "Head of Face Recognition Research", as well as a statement from Ring Ukraine's website stating, "We develop semi-automated crime prevention and monitoring systems which are based on, but not limited to, face recognition."
Also in 2019, as part of his investigation into Ring's cooperation with law enforcement, Senator Ed Markey of Massachusetts probed the company's privacy policy's reference to use of facial recognition technology. Amazon responded:
We do not currently offer facial recognition technology in Ring products. This sentence in the Privacy Notice refers to a contemplated, but unreleased feature. We do frequently innovate based on customer demand, and facial recognition features are increasingly common in consumer security cameras today, such as: Google Nest Hello, Tend Secure Lynx, Netamo Welcome, Wisenet Smartcam, and Honeywell Smart Home Security. If our customers want these features in Ring security cameras, we will only release these feature with thoughtful design including privacy, security, and user control; and we will clearly communicate with our customers as we offer new features.
In November 2019, the Intercept reported on internal documents detailing "Proactive Suspect Matching". The feature would use facial recognition to group videos and create a profile of an alleged criminal based on Ring camera footage. Ring denied that the feature was in use or development.
In 2020, Ring posted a one-sentence position stance on its blog stating, "Ring does not use facial recognition technology in any of its devices or services, and will neither sell nor offer facial recognition technology to law enforcement." In 2021, Senator Markey and his colleagues introduced the "Facial Recognition and Biometric Technology Moratorium Act." A year later, Markey renewed his investigation into Ring, and in July 2022, Markey cited Ring's "[refusal] to commit to not incorporating facial recognition technology in its products" as evidence of the need for legislation to "prohibit use of biometric technology by federal agencies and condition federal grant funding to state and local entities on moratoria on the use of biometric technology."
Amazon has attempted to distance itself from Ring Ukraine, the branch responsible for developing computer vision and facial recognition solutions. In a statement for release, the general manager of the Kyiv-based office commented, "We are no longer part of a small startup, but a full-fledged R&D center working for one of the world's largest corporations. [We are involved not only in Ring's product line but also in many other Amazon projects. That is,] We are a large Ukrainian team of specialists working on the world market." At legal's request, the general manager was asked to remove the reference to Amazon. "Ring Ukraine" was eventually rebranded as "Squad".
In September 2025, Ring launched a new beta feature known as "Familiar Faces", which "intelligently recognizes familiar people and empowers customers to reduce notifications triggered by familiar people's routine activities". The feature has been criticized as an implementation of facial recognition by the Ring product.
