Sign in

RLOC on NASDAQ

ReachLocal

Logo: ReachLocal, Public domain, via Wikimedia Commons5

An online marketing and advertising solution provider based in Woodland Hills, founded in 20031

ReachLocal(Formerly ReachLocal), a division of USA Today Co. (formerly Gannett), is a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. The business operates as LocaliQ in the United States, Canada and the United Kingdom.3 It employed 6,000 people.1 Its shares trade on NASDAQ under the symbol RLOC.1 Wikipedia text CC BY-SA 4.0

Price unavailable

Last updated Oct 21, 2026.

Overview

2003Founded1

Compare with another stock.

  • TickerRLOC on NASDAQ1
  • Industrydigital marketing1
  • HeadquartersWoodland Hills1
  • Websitewww.reachlocal.de
  • Legal formDelaware corporation1
  • Business address21700 Oxnard Street, Suite 1600, Woodland Hills, Ca 913676
  • Filer categorySmaller reporting company6
  • LEI549300RTDES2LQ41HD414
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressC/O Corporation Service Company, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 36952404

See how the biggest companies compare on our leaderboards

LocaliQ. (Formerly ReachLocal), a division of USA Today Co. (formerly Gannett), is a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. The business operates as LocaliQ in the United States, Canada and the United Kingdom.3

What it owns

What ReachLocal reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Computer equipment and software$67.6M8 Dec 31, 2015$56.5M8 Dec 31, 2014+19.7%
Property and equipment, before depreciation$39.6M8 Dec 31, 2015$43.2M8 Dec 31, 2014−8.3%
Accumulated depreciation$26.0M8 Dec 31, 2015$23.5M8 Dec 31, 2014+10.6%
Property and equipment, net$13.6M8 Dec 31, 2015$19.6M8 Dec 31, 2014−31.0%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$18.8M8 Dec 31, 2015$43.7M8 Dec 31, 2014−56.9%
Marketable securities, current$359.0K8 Dec 31, 2015$904.0K8 Dec 31, 2014−60.3%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$20.1M8 Dec 31, 2015$48.2M8 Dec 31, 2014−58.2%
Intangible assets, net (excluding goodwill)$4.0M8 Dec 31, 2015$5.5M8 Dec 31, 2014−27.0%
Finite-lived intangibles, gross$7.8M8 Dec 31, 2015$7.9M8 Dec 31, 2014−1.8%
Accumulated amortization-$3.8M8 Dec 31, 2015-$2.4M8 Dec 31, 2014−54.8%
Finite-lived intangibles, net$4.0M8 Dec 31, 2015$5.5M8 Dec 31, 2014−27.0%

The story

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz.

ReachLocal's first product was a search engine advertising service called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing. ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software.

In 2010, ReachLocal launched its initial public offering (IPO). Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.

In February 2011, ReachLocal acquired DealOn, a local deals company for approximately $10 million.

In April 2014, ReachLocal appointed Sharon Rowlands as chief executive officer and member of its board of directors, replacing interim CEO David Carlick.

In June 2016, the company was acquired by Gannett for about $156 million.

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions, when Sharon Rowlands was appointed the CEO of Web.com.

In February 2023, ReachLocal became LocaliQ in the United States and Canada.

From Wikipedia’s article on ReachLocal, shared under CC BY-SA 4.0.7

Leadership

Who has led ReachLocal, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Steven R. Power2010
  2. Zorik Gordon2010–2013
  3. David Carlick2013–2014
  4. Sharon T. Rowlands2014–2016

President

  1. Zorik Gordon2010–2011
  2. Nathan Hanks2011–2013
  3. Joshua Claman2013–2014

Chief financial officer

  1. Ross Landsbaum2010–2016

Chief operating officer

  1. Michael Kline2010–2011
20052010201520202025
Board members and other officers (21)

Products and brands

Services

In addition to search engine marketing, ReachLocal provides other online marketing services. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.

ReachRetargeting was launched in 2012, followed by the launch of the website and lead management system ReachEdge in 2013. In 2014, ReachLocal introduced a search engine optimization service, ReachSEO. In 2015, ReachLocal launched ReachListings, for local listings management. In 2016, ReachLocal launched ReachSocial Ads, Facebook advertising, and enhanced their SEO product, ReachSEO.

Technology

The company has developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services. In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients, followed by the ReachEdge app in 2013.

Read the full text

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.

From Wikipedia’s article on ReachLocal, shared under CC BY-SA 4.0.7

Timeline

  1. Apr 3, 2014New chief executive Sharon T. Rowlands becomes CEO9
  2. Nov 7, 2013New chief executive David Carlick becomes CEO10
  3. May 19, 2010New chief executive Zorik Gordon becomes CEO12
  4. May 19, 2010New chief executive Steven R. Power becomes CEO11
  5. 2003Founded Founded1

SEC filer profile

How ReachLocal is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARReachLocal Inc2
  • CIK0001297336
  • Employer ID (EIN)20-04987832
  • Filer statusSmaller reporting company2
  • Fiscal year endsDecember 312
  • Industry code (SIC)7311 Services-Advertising Agencies2
  • Business address21700 Oxnard Street, Suite 1600, Woodland Hills, CA 913672
  • Phone81893699062
  • Shares outstanding100 as of Aug 10, 201636
  • Public float$36.7M as of Jun 30, 20158
  • On EDGAR sinceJul 12, 20042
  • Filings611 in all: 4 (342), 8-K (64), 3 (34), 10-Q (19), 4/A (19), SC 13G/A (18), CT ORDER (9), SC 13G (9)2
    All 43 form types

    DEF 14A (7), S-8 (7), S-8 POS (7), 10-K (6), 3/A (6), SC TO-C (6), CORRESP (5), S-1/A (5), SC 14D9/A (5), UPLOAD (5), SC TO-T/A (4), REGDEX (3), SC TO-I/A (3), 8-K/A (2), D (2), EFFECT (2), SC 13D (2), SC TO-I (2), SC14D9C (2), 10-Q/A (1), 15-12B (1), 25-NSE (1), 424B4 (1), 8-A12B (1), ARS (1), CERTNAS (1), DEFA14A (1), FWP (1), PRE 14A (1), PREM14A (1), S-1 (1), S-3 (1), SC 13D/A (1), SC 14D9 (1), SC TO-T (1)

  • Latest filingsAnnual report (10-K) Mar 30, 2016
    Quarterly report (10-Q) Aug 11, 2016
    Proxy statement (DEF 14A) Apr 21, 2016
    Latest 8-K (8-K) Aug 9, 2016

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
  36. 36