The story
Roofstock Marketplace was launched in 2016 and in 2017 the Roofstock Neighborhood Ratings was launched. It surpassed $1 billion in transactions in 2018. In July 2018, Roofstock acquired Streetlane, a Dallas-based single-family rental management company. In 2019, it surpassed $2 billion in transactions. In 2022, Roofstock bought RentPrep, which was led by Steve White, CEO and founder. In 2024, Roofstock launched Roofstock Capital Management.
Roofstock launched a neighborhood rating algorithm that analyzes more than 72,000 census tracts and ranks their risk. It includes factors like home values, average rent, income levels, employment rates, education levels, crime data, percentage of owner-occupied homes and school district ratings. Also, it ranks each neighborhood on a scale of 1 to 5, 1 being the most risky.
From Wikipedia’s article on Roofstock, shared under CC BY-SA 4.0.6