The story
SFMOMA was founded in 1935 under director Grace L. McCann Morley as the San Francisco Museum of Art. For its first sixty years, the museum rented the fourth floor of the Veterans Building on Van Ness Avenue in the Civic Center. A gift of 36 artworks from Albert M. Bender, including The Flower Carrier (1935) by Diego Rivera, established the basis of the permanent collection. Bender donated more than 1,100 objects to SFMOMA during his lifetime and endowed the museum's first purchase fund.
The museum began its second year with an exhibition of works by Henri Matisse. Also in 1936, the museum established its photography collection, becoming one of the first museums to recognize photography as an art form. In 1940, the museum held its first architecture exhibition, Telesis: Space for Living.
The museum was obliged to move to a temporary facility on Post Street in March 1945 to make way for the United Nations Conference on International Organization; following the signing of the United Nations Charter at Herbst Theatre in the Veterans Building, the museum returned to its original location in July. Later that year, the museum presented Jackson Pollock's first solo museum exhibition.
Founding director Grace Morley held film screenings at the museum beginning in 1937, and in 1946 brought in filmmaker Frank Stauffacher to found the Art in Cinema film series, which ran for nine years. The museum continued its expansion into new media with the 1951 launch of a biweekly television program, Art in Your Life, later renamed Discovery, which ran for three years.
Morley ended her 23-year tenure as museum director in 1958 and was succeeded by George D. Culler (1958–65) and Gerald Nordland (1966–72). In 1967, SFMOMA inaugurated the biennial SECA Art Award to honor San Francisco Bay Area artists. The museum rose to international prominence under director Henry T. Hopkins (1974–86), adding "Modern" to its name in 1975.
In the 1980s, under Hopkins and his successor John R. Lane (1987–1997), SFMOMA established three new curatorial posts: curator of painting and sculpture, curator of architecture and design, and curator of media arts. The positions of director of education and director of photography were elevated to full curatorial roles. At this time SFMOMA took on an active special exhibitions program, both organizing and hosting traveling exhibitions, including major presentations of the work of Jeff Koons, Sigmar Polke, and Willem de Kooning.
In 1992, Harry W. "Hunk" Anderson and Mary Margaret "Moo" Anderson "transformed SFMOMA's collection of American Pop art in one fell swoop," building on prior gifts of works by Robert Rauschenberg and Jasper Johns with additional works dating from the early 1960s to the early 1980s, including paintings by Jim Dine, Roy Lichtenstein, James Rosenquist, Andy Warhol, and Robert Indiana, as well as a wall relief by Claes Oldenburg.
In January 1995 the museum opened its current location at 151 Third Street, adjacent to Yerba Buena Gardens in the SOMA district. Mario Botta, a Swiss architect from Canton Ticino, designed the new US$60 million facility.
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SFMOMA made a number of important acquisitions under the direction of David A. Ross (1998–2001), who had been recruited from the Whitney Museum in New York, including works by Ellsworth Kelly, Robert Rauschenberg, René Magritte, and Piet Mondrian, as well as Marcel Duchamp's iconic Fountain (1917/1964). Those and acquisitions of works by Jasper Johns, Mark Rothko, Francis Bacon, Alexander Calder, Chuck Close and Frank Stella put the institution in the top ranks of American museums of modern art. After three years and $140 million building up the collection, Ross resigned when a slow economy forced the museum to keep a tighter rein on its resources.
The 2003 exhibition Treasures Of Modern Art: The Legacy Of Phyllis Wattis featured more than 80 of the many works donated by art patron Phyllis Wattis, who died in 2002, including works by Robert Rauschenberg, Piet Mondrian, René Magritte, Marcel Duchamp, Andy Warhol, and Barnett Newman.
Under director Neal Benezra, who was recruited from the Art Institute of Chicago in 2002, SFMOMA achieved an increase in both visitor numbers and membership while continuing to build its collection. In 2005 the museum announced the promised gift of nearly 800 photographs to the Prentice and Paul Sack Photographic Trust at SFMOMA from the Sacks' private collection. The museum saw record attendance in 2008 with the exhibition Frida Kahlo, which drew more than 400,000 visitors during its three-month run.
In 2009, the museum gained a custodial relationship for the contemporary art collection of Doris and Donald Fisher of Gap Inc. The Fisher Collection includes some 1,100 works from artists including Alexander Calder, Chuck Close, Willem de Kooning, Richard Diebenkorn, Anselm Kiefer, Ellsworth Kelly, Roy Lichtenstein, Brice Marden, Agnes Martin, Gerhard Richter, Richard Serra, Cy Twombly, and Andy Warhol, among many others. The collection will be on loan to SFMOMA for a period of 100 years.
In 2009, SFMOMA announced plans for a major expansion to accommodate its growing audiences, programs, and collections and to showcase the Doris and Donald Fisher collection of contemporary art. In 2010—the museum's 75th anniversary year—architecture firm Snøhetta was selected to design a major addition. SFMOMA closed to the public and broke ground for its expansion in May 2013, re-opening three years later. During the closure, SFMOMA presented exhibitions and programs at off-site locations around the Bay Area as part of SFMOMA On the Go.
In February 2011, the museum launched a Collections Campaign, announcing the acquisition of 195 works including paintings from Jackson Pollock, Willem de Kooning, Jasper Johns, Robert Rauschenberg and Francis Bacon. Also under the auspices of the Collections Campaign, promised gifts of 473 photographs were announced in 2012, including 26 works by Diane Arbus and significant gifts of Japanese photography.
In July 2020, the senior curator of painting and sculpture, Gary Garrels, resigned after using the term "reverse discrimination" during an all-staff Zoom meeting, which caused an uproar. Looking back on the incident in 2023, and quoting Garrel's resignation letter in full, the International Committee for Museums and Collections of Modern Art (CiMAM)
called his resignation "a radical and bewildering gesture by an advocate for diversity."
In 2022, Christopher Bedford was named director, succeeding Neal Benezra.
From Wikipedia’s article on San Francisco Museum of Modern Art, shared under CC BY-SA 4.0.4