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Private company

Sente Technologies

American video game company

Sente Technologies (also known as Bally Sente, Inc.) was an arcade game company. Founded as Videa in 1982 by ex-Atari employees Roger Hector, Wendi Allen (formerly Howard Delman), and Ed Rotberg, the company was bought by Nolan Bushnell and made a division of his Pizza Time Theatre company in 1983.2 It is part of Midway Games.1 It ceased to exist in 1988.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1982Founded1
  • Industryvideo game industry1
  • HeadquartersSunnyvale1

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Sente Technologies (also known as Bally Sente, Inc.) was an arcade game company. Founded as Videa in 1982 by ex-Atari employees Roger Hector, Wendi Allen (formerly Howard Delman), and Ed Rotberg, the company was bought by Nolan Bushnell and made a division of his Pizza Time Theatre company in 1983.2

Corporate structure

Sente Technologies is part of a group headed by Bally Manufacturing. 7 entities, 2 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1988Dissolved Dissolved1
  2. 1982Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2