The story
History
Early years (1976–1982)
Showtime was launched on July 1, 1976, on Times-Mirror Cable systems in Escondido, Long Beach, and Palos Verdes, California, through the conversion of 10,000 subscribers of the previous Channel One franchise. Exactly a week later Showtime launched on Viacom Cablevision's system in Dublin, California; the channel was originally owned by Viacom. The first program to be broadcast on Showtime was Celebration, a concert special featuring performances by Rod Stewart, Pink Floyd, and ABBA. By the end of its first year on the air, Showtime had 55,000 subscribers nationwide. On March 7, 1978, Showtime became a nationally distributed service when it was uplinked to satellite, becoming a competitor with Time Inc.'s HBO and other pay cable networks.
In 1979, Viacom sold 50% of Showtime to the TelePrompTer Corporation. On July 4, 1981, Showtime began a 24-hour programming schedule (rival HBO followed suit in December of the same year). In 1982, Group W Cable, a subsidiary of Westinghouse Electric Corporation (which acquired TelePrompTer the previous year), sold its 50% stake in Showtime back to Viacom for $75 million. The sale of Group W's stake in the channel happened shortly after the company began a partnership with Walt Disney Productions (now The Walt Disney Company) to develop a competing premium service, The Disney Channel. Group W left the joint venture in September, due to disagreements over creative control and financial obligations. In 1982 Showtime broadcast its first made-for-cable movie Falcon's Gold and its first original series and children's program Faerie Tale Theatre.
Formation of Showtime Networks and ownership by Viacom (1982–2005)
In August 1982, MCA Inc. (then the owner of Universal Pictures), Gulf+Western (then the owner of Paramount Pictures) and Warner Communications agreed to acquire The Movie Channel (TMC). The three companies combined acquired a controlling 75% interest in the service (with each holding a 25% ownership stake) from Warner-Amex Satellite Entertainment. The deal was spurred by the studios wanting to increase their share of revenue for licensing rights to their films to premium television services, as well as concerns that HBO's dominance of that market and its pre-buying of pay cable rights to films prior to their theatrical release would result in that service holding undue negotiating power for the television rights, resulting in a lower than suitable licensing fee rate the studios would be paid for individual films. The three companies announced an agreement in to acquire interests in TMC on November 11, 1982. In late December of the same year, the U.S. Department of Justice launched a routine preliminary inquiry into the proposed partnership. The Department of Justice had blocked a similar attempt by MCA, Gulf+Western, 20th Century Fox, and Columbia Pictures to create a competing pay service, Premiere, in an antitrust case ruling two years earlier in January 1981.
On January 7, 1983, Viacom International (adding itself as a partner) drafted an amendment to the proposal to consolidate The Movie Channel with Showtime. Under the revised proposal, the four studios would each own a 22.58% stake in the two networks, with American Express owning a 9.68% minority interest. In addition, the consortium would appoint a management team separate from those employed by the two channels–which continued to operate as separate services–to operate the joint venture. However the deal ran into regulatory hurdles because Warner, Universal, and Paramount received 50% of their respective total revenue from film releases and licensing fees from premium services. Also Showtime and TMC combined would control about 30% of the pay cable marketplace, creating an oligopoly with HBO (which in conjunction with Cinemax controlled 60% of the market).
After a four-month investigation resulted in the Department of Justice filing a civil antitrust lawsuit against the five parties to block the Showtime-TMC merger on June 10, 1983, the Department asked Warner and American Express to restructure the deal during hearings for the case. The Department's decision–citing concerns, including some expressed by HBO management, that combining the assets of Showtime and TMC would stifle competition in the sale of their programming and that of other pay cable services to cable providers–was despite the fact that under the original proposal, MCA, Gulf+Western and Warner had each agreed to continue licensing films released by their respective movie studios to competing pay television networks.
The partners involved in the merger would also set standard prices for films that were acquired for broadcast on The Movie Channel and Showtime, either those produced by the studio partners or by unassociated film studios. To address the Justice Department's concerns over the deal, the four partners submitted a revised proposal for consideration on July 19 which included guarantees of conduct agreeing that Paramount, Universal, and Warner Bros. would not receive higher residual licensing payments for films acquired by Showtime and The Movie Channel than those paid by other studios, and that all four partners would not permit the two channels in the venture to pay lower fees for films produced by three studio partners than those paid by smaller pay television services for the same films.
After the revised proposal was rejected on July 28, Warner Communications and American Express restructured the purchase to include only Viacom as a partner, bowing Gulf+Western and MCA out from the partnership. The changes – which Justice Department officials acknowledged would "prevent any anti-competitive effect from arising" following the merger, by allowing other premium services to enter the market should the venture significantly raise licensing fee prices for films–led the Justice Department to drop its challenge to the merger agreement on August 12; the department formally approved the deal the following day on August 13. When the deal was completed on September 6, 1983, the operations of The Movie Channel and Showtime were folded into a new holding company, Showtime/The Movie Channel, Inc., which was majority owned by Viacom (controlling 50% of the venture's common stock as well as investing $40 million in cash), with Warner Communications (which owned 31%), and Warner-Amex (which owned the remaining 19% interest) as minority partners.
As the consolidation of its operations with The Movie Channel was ongoing, in 1983, Showtime increased its national distribution on cable providers when competing premium service Spotlight ceased operations, effectively absorbing that channel's subscriber base.
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In 1984, the network's first major promotional campaign, "We Make Excitement" (also referred to, particularly in bumpers and program introductions, as "Showtime Excitement") was created by the J. Walter Thompson company and utilizing an adapted version of the Pointer Sisters song "I'm So Excited". The campaign lasted into 1986 and coincided with both the exclusivity deal signed with Paramount for films (see below) and a graphical upgrade to the network's presentation to include computer-generated graphics.
On August 10, 1985, after Time Inc. and cable provider Tele-Communications Inc. (TCI) jointly submitted a bid to buy the company for $900 million and the assumption of $500 million in debt as well as an earlier offer by American Express the previous month to buy out Warner's share of the company (under a clause in the agreement that allowed either company the option of buying out their partner's stake in Warner-Amex), Warner Communications exercised an option to acquire American Express' 50% share of Warner-Amex Cable Communications for $450 million. Among the options, barring that it chose to sell Viacom a 50% interest in the company for $450 million, the deal originally excluded Warner-Amex's 19% interest in Showtime-The Movie Channel, Inc.; that interest would have reverted to Warner, which intended to operate Warner-Amex as a wholly owned subsidiary.
Two weeks later on August 26, Viacom acquired Warner Communications and Warner-Amex's combined 50% ownership interest in Showtime/The Movie Channel, Inc. as well as full ownership of the Warner-Amex and public shareholder interests in MTV Networks for $671.7 million, giving Viacom exclusive ownership of both networks and once again making it the sole owner of Showtime through its $500 million cash payment and acquisition of 1.625 million shares from Warner for Warner's 31% stake in Showtime/The Movie Channel and Warner-Amex's 19% interest in the unit and its 60% interest in MTV Networks (Viacom owned Showtime alone or jointly with other companies–TelePrompTer Corporation, and later briefly, its successor Group W Cable–from the time it launched in July 1976). The buyout, part of an option given by Warner in its purchase of American Express' interest in MTV, was exercised in part to finance much of the buyout of Showtime/The Movie Channel without borrowing any money (ironically, Warner Communications would eventually acquire rivals HBO and Cinemax, when the company merged with Time Inc. in 1990 to form Time Warner, which is now known as Warner Bros. Discovery). The subsidiary was renamed Showtime Networks, Inc. in 1988.
Also in 1988, the company formed Showtime Event Television (now Showtime PPV) as a pay-per-view distributor of special event programming. In 1990, Showtime ventured into acquiring and premiering independent films exclusively for the channel as part of the 30-Minute Movie short film anthology series. One of its first premieres, 12:01 PM, was nominated for an Academy Award;1992's Session Man won an Academy Award for Best Live Action Short Film. During this period, promotional voice-over work for the network was performed by Bill St. James. In the years that followed, Showtime expanded its acquisitions into the realm of feature-length fare, including the Adrian Lyne-directed 1997 remake of Lolita.
On March 1, 1994, Showtime and The Movie Channel in conjunction with rivals HBO and Cinemax implemented a cooperative content advisory system to provide to parents specific information about pay-cable programming content that may be unsuitable for their children; the development of the system—inspired by the advisory ratings featured in program guides distributed by the major premium cable services—was in response to concerns from parents and advocacy groups about violent content on television, allowing Showtime Networks and other premium services discretionary authority to assign individual ratings corresponding to the objectionable content depicted in specific programs (and categorized based on violence, profanity, sexuality or miscellaneous mature material). A revised system—centered around ten content codes of two to three letters in length—was implemented by Showtime and the other participating premium services on June 10, 1994.
In 1997, the channel's first major rebrand since the 1980s was introduced, with a new logo emphasizing the "SHO" part of the network's name within a circle (intended to be a spotlight), playing into the channel's common acronym in listings services such as TV Guide. A new slogan, "No Limits" (in reference to the fact that as a premium channel, Showtime could push the boundaries of programming without censorship, as well as offer the type of exciting programming that appealed to subscribers), and a bold red-and-black color scheme was instituted, with promotions and bumpers feature surrealistic imagery; the campaign was created by the newly formed in-house marketing and advertising agency, "Red Group".
In 2000, Showtime launched "Showtime Interactive 24.7", a service that provided DVD-style interaction of its entertainment offerings. The following year in 2001, Showtime became one of the first cable networks to launch a high-definition simulcast feed (with Star Trek: Insurrection becoming the first film on the network to be broadcast in HD); Showtime also began to provide Dolby Digital 5.1 surround sound on select programs.
Under CBS Corporation ownership (2005–2019)
On June 14, 2005, Viacom decided to separate itself into two companies (only five years after the company's acquisition of CBS), both of which would be controlled by Viacom parent National Amusements, amid stagnation of the company's stock price. When the split was completed on December 31, 2005, the original Viacom was restructured as CBS Corporation and kept Showtime Networks along with the original Viacom's broadcasting assets (which included the CBS television network, UPN and the company's broadcast group, which became CBS Television Stations), Paramount Television (now the separate arms CBS Studios for network and cable production, and CBS Media Ventures for production of first-run syndicated programs and off-network series distribution), advertising firm Viacom Outdoor (renamed CBS Outdoor), Simon & Schuster, and Paramount Parks (which was later sold to Cedar Fair, L.P. on June 30, 2006). A new company that assumed the Viacom name took Paramount Pictures, the MTV Networks and BET Networks cable divisions, and Famous Music (the latter of which was sold to Sony-ATV Music Publishing (CBS once owned its sister company) in May 2007).
Re-merger with Viacom; co-branding with Paramount+ (2019–present)
On August 13, 2019, the announcement was made that CBS and Viacom would merge into a new entity known as ViacomCBS (now known as Paramount Global). Viacom CEO Bob Bakish would be president and CEO of the new company, while Ianniello would become chairman and CEO of CBS and oversee CBS-branded assets. Shari Redstone would also serve as chairperson of ViacomCBS. On October 29, 2019, National Amusements approved the re-merger deal. It closed on December 4, 2019. As part of the new structure the Showtime Networks unit and its assets—Showtime, The Movie Channel and Flix—became part of the Premium Network Group division of ViacomCBS Domestic Media Networks, along with BET and temporarily Pop TV (which was transferred to the Youth & Entertainment Group division the following month, later named MTV Entertainment Group), to be overseen by SNI CEO David Nevins. ViacomCBS renamed itself as Paramount Global on February 16, 2022; the company's domestic networks division became Paramount Media Networks on the same day.
On January 30, 2023, Paramount Global announced plans to fully integrate the Showtime direct-to-consumer service (which was sold directly to streaming-only consumers) with the premium tier of the Paramount+ streaming service; the combined service would be branded as Paramount+ with Showtime, replacing a streaming bundle of the same name that launched in August 2022. The merger commenced on June 27, 2023, with the cable-specific Showtime Anytime TV Everywhere app (which was offered to subscribers of the linear Showtime television service) ceasing operations on December 14, and the standalone Showtime app being discontinued on April 30, 2024; the primary Showtime channel was rebranded as Paramount+ with Showtime on January 8, 2024, although the former name remains in use as a standalone brand for its multiplex channels and for marketing of the network's original programs. On June 23, 2025, the premium tier of Paramount+ was renamed to Paramount+ Premium (which was its previous name from launch until the Showtime absorption), with the Essential plan introducing a sampling of Showtime-branded content. The Paramount+ with Showtime network remained unaffected by this rebrand.
Background
In 1991, after HBO and sibling channel Cinemax debuted the first premium television multiplex service in the United States, Showtime followed with the testing of its own secondary service–Showtime 2–on October 1 of that year. In April 1994, Showtime announced the creation of a new themed multiplex service, consisting of five channels: Spanish-language service Showtime En Espanol; family-aimed Showtime Family Television; action-oriented service Showtime Action Television; a service featuring comedy films and series called Showtime Comedy Television; and a 24/7 film channel called Showtime Film Festival. This planned extension to the multiplex did not come to fruition–although a third multiplex service, Showtime 3, would make its debut in 1996.
The multiplex would eventually expand over time with the launch of the action-themed film channel Showtime Extreme on March 10, 1998, followed by the debut of the sci fi-themed channel Showtime Beyond in September 1999; the Showtime Unlimited name for the Showtime multiplex, TMC and Flix came into use around this time. Three additional themed channels made their debut in March 2001: Showtime Family Zone (which carries films intended for family audiences), Showtime Next (a channel featuring films and series that appeal toward adults between the ages of 18 and 34 years old) and Showtime Women (a channel featuring films, specials, and Showtime original programs that appeal toward a female audience). The programming format of Showtime 3 was overhauled five months later on July 1, 2001, to focus on theatrical film releases and Showtime's original made-for-cable films, that under the new name Showcase.
Showtime Family Zone, Showtime Next and Showtime Women do not have distribution by most pay-TV providers as extensive as the other Showtime multiplex channels. The availability of either of the three channels on cable providers varies depending on the market; Dish Network only carries Showtime Family Zone, and DirecTV carries Showtime Next and Showtime Family Zone, but not Showtime Women.
Original programming
Showtime has become known in recent years for the network's original television programs, the most popular of which include the crime drama Dexter, the dark comedy drama Weeds, family dramas Ray Donovan and Shameless and the drama/thriller series Homeland. Other notable past and present original series include Stargate SG-1 (which ran on Showtime for its first five seasons, before moving to the Sci-Fi Channel (now Syfy) for the remainder of its run); Dead Like Me; Californication; Gigolos; Nurse Jackie; The Tudors; Brotherhood; Soul Food; Queer as Folk; The L Word; The Big C; Penn & Teller: Bullshit!; and United States of Tara. In mid-2017, the channel aired the critically acclaimed third season of David Lynch's TV series Twin Peaks. From 2007 to 2013, multiplex service Showtime 2 broadcast an original program exclusive to that channel, the seasonal late night reality series Big Brother: After Dark, a companion to sister broadcast network CBS' American adaptation of Big Brother; the program moved to TVGN (which has since been renamed Pop) starting with the June 26, 2013, premiere of Big Brother's 15th season.
Showtime formerly produced its own original made-for-cable movies, originally branded as "Showtime Original Movies" until 1994 and "Showtime Original Pictures" thereafter until the channel largely discontinued producing television films beginning in 2007. Showtime is also one of only two premium cable services (alongside Disney Channel during its existence as a premium channel prior to 1997) that has produced original movies aimed at family audiences; these films were originally broadcast under the separate banner "Showtime Original Pictures for Kids" from 1995 to 1997 and "Showtime Original Pictures for All Ages" from 1997 to 2005.
Showtime After Hours
A signature feature of Showtime was a late-night block known as Showtime After Hours, which featured softcore pornographic films and original series. Showtime did not have set start or end times for the block, as they varied depending on the mainstream feature films–and original series on certain nights–that aired prior to and following it, and also depended on the number of programs and programs in particular that were scheduled to air within the block. Programs that aired under the Showtime After Hours banner carried either a TV-MA or R rating (usually the former), primarily for strong sexual content and nudity. The block had often been the subject of both scrutiny in the media and a source of humor in popular culture, with references to late night programming like Showtime's being featured in various films and television shows.
From Wikipedia’s article on Showtime (TV network), shared under CC BY-SA 4.0.4