Software Advice

Overview

• Industrysoftware industry¹
• HeadquartersAustin¹
• Websitewww.softwareadvice.com

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Software Advice is a company that provides advisory services, research, and user reviews on software applications for businesses in over 300 market categories including medical, CRM, HR, construction, business intelligence and marketing automation. The service is free to software buyers, and the company is paid by the software vendors to which it refers them.²

Corporate structure

Software Advice is part of a group headed by G2. 3 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Austin Merrit and Don Fornes in 2005.¹

Leadership

Who has led Software Advice, and when. Pick a name to see everywhere that person has worked.

• FounderAustin Merrit¹
• FounderDon Fornes¹
• Chief executive officerDon Fornes¹

Subsidiaries and ownership

Parent company

• G2 since Feb 5, 2026

Owners

• G2 since Feb 5, 2026

Former owners and parents

• Gartner Mar 11, 2014 to Feb 5, 2026

From Wikidata.¹

Timeline

1. Feb 5, 2026Acquired Acquired by G2¹
2. Mar 11, 2014Acquired Acquired by Gartner¹
3. 2005Founded Founded¹

Links

• Websitewww.softwareadvice.com¹
• Facebookwww.facebook.com/SoftwareAdvice¹
• LinkedInwww.linkedin.com/company/software-advice¹
• WikipediaSoftware Advice
• WikidataQ21178743