Private company

Sotsu

Logo: Sotsu, Public domain, via Wikimedia Commons3

Japanese advertising agency

Sotsu Co., Ltd. is a Japanese advertising agency and, since March 2020, a subsidiary of Bandai Namco Holdings, and later, Bandai Namco Filmworks.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1965Founded1
チヨダ本社(5階)
Photo: 藤澤ビルディング, CC BY-SA 4.0, via Wikimedia Commons5

Sotsu Co., Ltd. is a Japanese advertising agency and, since March 2020, a subsidiary of Bandai Namco Holdings, and later, Bandai Namco Filmworks.2

Corporate structure

Sotsu is part of a group headed by Bandai Namco Holdings. 49 entities, 6 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

It was founded in 1965 as Toyo Agency (東洋エージェンシー, Tōyō Ējenshī), with it being designated by baseball team Yomiuri Giants as its primary agency for the planning and distribution of the team's merchandising interests. In 1977, it changed its name to Sotsu Agency (創通エージェンシー, Sōtsū Ējenshī). The agency was first listed in the JASDAQ stock exchange in 2003. On April 1, 2007, the company changed its name to Sotsu (創通, Sōtsū).

In 1972, it began been involved in the production and licensing of numerous television programs, starting with Thunder Mask. The first anime series it produced was Sunrise's Invincible Super Man Zambot 3, after which the company produced numerous others. In 1979, it produced Mobile Suit Gundam.

In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which would grant the company full rights to the entire Gundam franchise. The next month, however, Chicago, Illinois-based investment firm RMB Capital forced Bandai Namco to raise the tender offer price for Sotsu in a follow-on tender offer targeted at the general shareholders of Sotsu. On March 1, 2020, Sotsu finally became a fully owned subsidiary of Bandai Namco.

On October 7, 2025, it was announced that the company would streamline its planning, production and copyright management businesses as well as management of the Gundam series, that are currently overlapped within BNF and its subsidiary, Sotsu. As part of this, Sotsu would transfer its Gundam series-related businesses and its IP planning and production businesses to BNF with the transfer being completed on April 1, 2026.

From Wikipedia’s article on Sotsu, shared under CC BY-SA 4.0.4

Products and brands

  • Gundam

Listed on Wikidata.1

Sunrise productions

Aura Battler Dunbine

Combat Mecha Xabungle

Gundam series

Haou Taikei Ryū Knight

Read the full text

Heavy Metal L-Gaim

Invincible Steel Man Daitarn 3

Invincible Super Man Zambot 3

Wild Knights Gulkeeva

Metal Armor Dragonar

Outlaw Star

Saikyō Robo Daiōja

Shippu! Iron Leaguer

Trider G7

Nippon TV programs

Sore Ike! Anpanman

Thunder Mask

TV Asahi/ABC programs

Burst Angel

Gankutsuou: The Count of Monte Cristo

Glass no Kantai

SoltyRei

Speed Grapher

TV Tokyo programs

Battle Hawk (as Toyo Agency)

Cardfight!! Vanguard (formerly aired on TV Aichi for the first season)

Capeta

Dai-Guard

E's Otherwise

Earth Girl Arjuna

Eat-Man (1997 anime)

Eden's Bowy

Elemental Gelade

Glass no Kamen

Grander Musashi RV

Hare+Guu

Hyper Police

Kinkyū Hasshin Saver Kids

Legend of Heavenly Sphere Shurato

Doki Doki Densetsu Mahōjin Guru Guru

Master of Mosquiton ('99)

Papuwa

Saber Marionette J

Kyatto Ninden Teyandee

School Rumble

Shadow Skill

Shiawa Sesō no Okojo-san

Shura no Toki

Silent Mobius

Simoun

Sorcerer Hunters

Spiral: Suiri no Kizuna

Tekkaman Blade

Shin Tenchi Muyo!

Those Who Hunt Elves

Virus Buster Serge

YuruYuri

UHF programs

Higurashi no Naku Koro Ni

Play Ball

Shōnen Onmyōji

Source:

From Wikipedia’s article on Sotsu, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Parent company

Owners

From Wikidata.1

Timeline

  1. 1965Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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