Private company

State Farm Insurance

Logo: Chermayeff & Geismar Studio for State Farm, Public domain, via Wikimedia Commons3

American insurance company

State Farm Insurance is a group of mutual insurance companies throughout the United States with corporate headquarters in Bloomington, Illinois. Founded in 1922, it is the largest property, casualty and auto insurance provider in the United States.2 It was founded by George J. Mecherle.1 It employed about 67,000 people.1 Its revenue was $82.2 billion in 2021.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1922Founded1

State Farm Insurance is a group of mutual insurance companies throughout the United States with corporate headquarters in Bloomington, Illinois. Founded in 1922, it is the largest property, casualty and auto insurance provider in the United States.2

The story

Founded by George J. Mecherle in 1922.1

State Farm was founded in June 1922 by retired farmer George J. Mecherle as a mutual automobile insurance company owned by its policyholders. The firm specialized in auto insurance for farmers and offered better rates than rival companies, which also covered expensive premiums of the urban motorists.

As of December 2, 2017, State Farm had 70,000 employees and 19,000 agents.

Michael L. Tipsord is chairman and CEO of State Farm Mutual Automobile Insurance Company. The company announced on December 28, 2023, that Tipsord will be retiring in 2024 and will be succeeded by Jon Farney, currently the company's chief financial officer. Jon Farney is the current president and chief executive officer of State Farm Mutual Automobile Insurance Company.

By 2017, State Farms announced its plan to exit 11 facilities in the United States to streamline and improve processes. In 2014, it sold its operations in Canada to Desjardins Group, which continued to use the State Farm name. Canadian policies were transferred to be underwritten by Desjardins Group on January 1, 2015. The State Farm brand continued to be used for agents and marketing until 2018. In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition was completed in 2019.

On May 28, 2023, the company announced it would stop issuing new home insurance policies in California due to wildfire risks and surging construction costs.

In February 2025, State Farm, the largest home insurer in California, requested state regulators to approve an emergency rate increase due to the financial strain caused by payouts related to the January 2025 Southern California wildfires. The company is seeking an average rate hike of 22%, effective May 1, 2025. Specifically, the proposed increases include a 15% rise for renters and condominium owners and a 38% increase for insurance on rental dwellings. This follows previous rate adjustments, with a 6.9% increase granted in 2023 and a 20% increase the year before. Additionally, there is a pending request for a 30% hike, though it is unclear if this is still being pursued alongside the 22% increase.

Logo

On December 15, 2011, State Farm transformed its interlocked tri-oval logo into a contemporary one to showcase the company's core service offerings of auto, fire, and life insurance. The new logo was introduced on January 1, 2012, in celebration of the company's 90th anniversary. It consists of a simple three-oval design with no wording in the ovals adjacent to the State Farm wordmark. According to Pam El, marketing vice president at State Farm, a change in image was needed to employ a bolder presence that could compete in today's digital world.

From Wikipedia’s article on State Farm, shared under CC BY-SA 4.0.4

Leadership

Who has led State Farm Insurance, and when. Pick a name to see everywhere that person has worked.

Board members and other officers (14)

Products and brands

Financial services

In 1999, State Farm had expanded into the financial services arena. The bank opened in May 1999 and was operated by State Farm Financial Services, FSB, a subsidiary of State Farm Mutual Automobile Insurance Co. These were separate from its insurance products. State Farm Bank did not have branch offices. Its regular banking services, which include checking and savings accounts, certificates of deposit, and money market accounts, were available to consumers countrywide via the Internet or, over the phone, and through agents. Home mortgages were available countrywide over the phone or through agents.

Subsidiaries

State Farm Mutual Automobile Insurance Company is the parent company of several wholly owned State Farm subsidiaries:

State Farm Fire and Casualty Company

State Farm Life Insurance Company

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State Farm Life and Accident Assurance Company (NY/CT/WI)

State Farm County Mutual Insurance Company of Texas (TX auto)

State Farm Mutual Insurance Company of Texas (TX preferred auto)

State Farm Indemnity Company / State Farm Guaranty Insurance Company (NJ auto)

State Farm General Insurance Company (CA home)

State Farm Florida Insurance Company (FL home)

Dover Bay Specialty Insurance Company

State Farm Lloyds (TX home/commercial)

State Farm Bank, F.S.B.

State Farm Investment Management Corp. (SFIMC)

State Farm VP Management Corp. (SFVPMC)

State Farm International Service, Inc.

State Farm Associate's Funds Trust

State Farm Mutual Fund Trust

SF Insurance Placement Corporation of Canada

Insurance Placement Services, Inc.

State Farm International Life Insurance Company Ltd.

Plaza One Realty Co.

State Farm Specialty Insurance Company

State Farm Guaranty Insurance Company

State Farm Variable Product Trust

HiRoad Assurance Company

Amberjack Ltd. (Real Estate)

Former

State Farm Insurance of Canada – Based in Aurora, Ontario, was transferred to Desjardins Insurance in 2015 and completed by 2019. State Farm Finance Corporation Canada and State Farm Investor Services Canada Co. will merge into Desjardins as well.

Marketing and promotions

Jingle

The State Farm jingle ("Like a good neighbor, State Farm is there") was written by American singer-songwriter Barry Manilow in 1971. A cover was released by Weezer in 2011. State Farm's first commercial jingle was created for The Jack Benny Program in the 1960s.

Television ads

In June 2011, State Farm premiered its "Get to a Better State" campaign. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure. A group of one to three people find themselves in an unfortunate situation. Someone in the group will then call on their State Farm agent by singing the jingle "Like a good neighbor, State Farm is there". A State Farm agent will then appear, as if by magic, and help the group out with their problem. A few commercials deviate from this structure, but still follow the same ultimate pattern.

Also in 2011, State Farm premiered its "State of..." advertising campaign. One notable commercial, "State of Unrest", shows a man awake at 3:00 in the morning on the phone with a State Farm representative. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm" (the original Jake from State Farm was portrayed by Jake Stone, who was an actual employee of the company). The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the male agent responds in a timid way, "Uh, khakis". The undaunted wife says, "She sounds hideous", and the husband replies, "Well she's a guy, so..." In May 2015, a variation of "State of Unrest" premiered, starring The Coneheads from Saturday Night Live, with Dan Aykroyd and Jane Curtin reprising their respective roles as Beldar and Prymaat. This ad series later added Laraine Newman as Connie. Other SNL characters who have appeared in State Farm commercials include the Richmeister, Hans and Franz, and the Superfans.

In late 2014, State Farm released a critically acclaimed commercial showing a man who says that he will "never" do something (such as getting married, having kids, moving to the suburbs, and buying a minivan), only to do all of those. At the end of the commercial, he admits that he is "never letting go." The commercial is based on the saying "never say never" and how people say that they will "never" do something, only to do it anyway.

In 2015, State Farm released The Hoopers, a series of State Farm commercials focusing on a family, including NBA players Chris Paul playing the father, DeAndre Jordan playing the mother, Kevin Love playing the son, Kevin Garnett playing the grandfather and Damian Lillard playing the baby. Additionally, a State Farm agent plays the role of a helpful neighbor in the set of commercials.

In 2020, Kevin Miles took over the role of Jake from State Farm from Jake Stone in a series of commercials, the first ad airing before Super Bowl LIV, as a reimagining of the original 2011 "State of Unrest" commercial from the "State of..." campaign. Craig Miller of State Farm's agency The Marketing Arm said the character was so popular people were still dressing as him for Halloween. Jake from State Farm, who wears a red shirt and khakis, appeared in different settings, including a beekeeper outfit and a parody of The Bachelorette, and in a number commercials with celebrities, including Alfonso Ribeiro, Chris Paul, Aaron Rodgers and Paul Rudd. On his first anniversary as Jake, Miles appeared in a commercial during Super Bowl LV in which Drake appeared as his stand-in. According to Marketing Arm, Jake is better known than Katie Couric or Hilary Swank and 80 percent of those who know him like him. A report by Semrush says that State Farm was the top digital advertiser in Finance in 2023.

USA Today's Ad Meter selected State Farm's entry "Like a Good Neighbaaa" as the top ad in Super Bowl LVIII. The spot features Arnold Schwarzenegger struggling with the word "neighbor" in the company's tagline until he gets assistance from his Twins co-star Danny DeVito as well as Jake from State Farm.

In 2025, State Farm launched the Batman vs. Bateman campaign featuring Batman and associated DC Comics characters. The ads had Jake explaining that not getting State Farm was the equivalent of getting "Bateman instead of Batman". The ads had Batman, played by Nicholas Hayner, having to bail out actor Jason Bateman in his futile attempt at being a superhero. The ads also featured singer SZA as Catwoman, and internet stars Jordan Howlett and Kai Cenat as Jim Gordon and a Gotham City citizen, respectively. Other characters appear with Josh Harp as Joker, Andrew Tippie as Two-Face, Josh Meyer as Riddler, and Abbey May as Poison Ivy.

Sponsorships

State Farm Stadium, a football stadium in Glendale, Arizona, and home of the Arizona Cardinals of the National Football League

State Farm Arena, a multi-purpose arena and home of the Atlanta Hawks of the National Basketball Association

State Farm Center, a multi-purpose arena and home of the University of Illinois at Urbana–Champaign men's and women's basketball teams

State Farm Hall, a classroom building at Illinois Wesleyan University in Bloomington, Illinois

State Farm Hall of Business, College of Business Building at Illinois State University in Normal, Illinois, since 2010

State Farm Holiday Classic, an annual high school holiday basketball tournament held in Bloomington-Normal, Illinois each December

State Farm Lone Star Showdown, moniker for all varsity athletics competitions between Texas A&M University and The University of Texas at Austin

State Farm Research and Development Center, a research extension of State Farm Insurance located at the University of Illinois at Urbana-Champaign

State Farm Sales Lab, a clinical sales training center at the University of Central Missouri, where the national State Farm Marketing and Sales Competition is held

State Farm Computer Lab, a computer networking and software development room at the Mansfield University of Pennsylvania, where State Farm has sponsored the purchase of the majority of the equipment

State Farm Territorial Cup Series, moniker for all varsity athletics competitions between the University of Arizona and Arizona State University

NBA Cares Charity Challenge presented by State Farm, a charity program hosted by the NBA

State Farm All-Star Saturday Night, skills competitions that feature NBA players

League of Legends Championship Series, the North American branch of the League of Legends Professional League

Overwatch League, the professional e-sports league for Overwatch

All Elite Wrestling, an American professional wrestling promotion

Services

State Farm Safety Patrol – State Farm, in partnership with several U.S. highway authorities, operates a service called the State Farm Safety Patrol which provides free roadside assistance to stranded motorists on participating highways. When a driver calls the designated telephone number for the Safety Patrol, they will respond and provide the following services: fuel refills, radiator refills, and engine oil refills. Most Safety Patrol personnel are also certified in CPR and Automated External Defibrillator. They work to reduce accident rates, minimize the duration time of incidents, assist disabled drivers, and remove road debris. Turnpikes which currently participate include, Florida's Turnpike in the State of Florida and the Pennsylvania Turnpike in the Commonwealth of Pennsylvania. In Ohio, State Farm–branded safety patrol vans service major highways in the Cincinnati, Toledo, Cleveland, Columbus, Dayton, Akron, and Canton areas on weekdays.

State Farm won the 2020 Webby Award for Services & Utilities in the category Apps, Mobile & Voice.

From Wikipedia’s article on State Farm, shared under CC BY-SA 4.0.4

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

State Farm Insurance revenue by year1$82.2B in 2021+4% since 2019
0$25.0B$50.0B$75.0B$100.0B2019: $79.4B$79.4B20192020: $78.9B$78.9B2020−1%2021: $82.2B$82.2B2021+4%
  • 2021$82.2B1
  • 2020$78.9B1
  • 2019$79.4B1

Timeline

  1. 1922Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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