Steinway & Sons

In 1883, the Hungarian composer and pianist Franz Liszt wrote in a letter to Steinway: "...The new Steinway grand is a glorious masterpiece in power, sonority, singing quality, and perfect harmonic effects, affording delight even to my old piano-weary fingers. Ever continuing success remains a beautiful attribute of the world-renowned firm of Steinway & Sons....Owing to my ignorance of the mechanism of piano construction I can but praise the magnificent result in the volume and quality of sound."

In 1890, Steinway received its first royal warrant, granted by Queen Victoria. The following year the patrons of Steinway included the Prince of Wales and other members of royalty and nobility. In subsequent years Steinway was granted royal and imperial warrants from the rulers of Italy, Norway, Persia, Portugal, Romania, Russia, Spain, Sweden, and Turkey.

Steinway Halls

From 1864 to 1866, William Steinway, who is credited with establishing Steinway's success in marketing, oversaw the construction of Steinway Hall on East 14th Street in Manhattan, New York City. Steinway Hall had cost $200,000 to build. It included the second largest concert hall in New York City as well as showrooms for Steinway pianos. To enter the concert hall concertgoers had to pass through the showrooms, a way to advertise Steinway pianos. Sales increased by more than 400 pianos in 1867. Steinway Hall quickly became one of New York City's most prominent cultural centers, housing the New York Philharmonic for the next 25 years until Carnegie Hall opened in 1891.

In 1925, the Steinway Hall on East 14th Street was closed and a new Steinway Hall on West 57th Street was opened. In 2013, Steinway sold the Steinway Hall on West 57th Street for $46 million and moved out of the building at the end of 2014. In 2016, a new Steinway Hall opened on Sixth Avenue.

A second Steinway Hall was opened in London in 1875. It was located first on Wigmore Street, in 1924 it moved to St. George Street, and later it moved to its current address on Marylebone Lane.

Expansion

In 1857, Steinway began to make a line of art case pianos, designed by artists. In 1903, the 100,000th Steinway grand piano was given as a gift to the White House; it was decorated by the artist Thomas Wilmer Dewing. The 100,000th Steinway grand piano was replaced in 1938 by the 300,000th, which remains in use in the White House. The piano is normally placed in the largest room of the White House, the East Room.

Later, Steinway diversified into the manufacture of player pianos. Several systems such as the Welte-Mignon, Duo-Art, and Ampico were incorporated. During the 1920s, Steinway had been selling up to 6,000 pianos a year. In 1929, Steinway constructed one double-keyboard grand piano. It has 164 keys and 4 pedals. (In 2005, Steinway refurbished this instrument).

During World War II, the Steinway factory in New York received orders from the Allied Armies to build wooden gliders to convey troops behind enemy lines. Steinway could make few normal pianos, but built 2,436 special models called the Victory Vertical or G.I. Piano. It was a small piano that four men could lift, painted olive drab, gray, or blue, designed to be carried aboard ships or dropped by parachute from an airplane to bring music to the soldiers.

The factory in Hamburg, Germany, could sell very few pianos during World War II. No more than a hundred pianos per year left the factory. In the later years of the war, the company was ordered to give up all the prepared and dried wood their lumber yard held for war production. In an air raid over Hamburg, several Allied bombs hit the factory and nearly destroyed it. After the war, Steinway restored the Hamburg factory with help from the Marshall Plan.

In the late 1960s, Steinway brought countersuit against Grotrian-Steinweg to stop them from using the name Steinweg on their pianos. Steinway won the case on appeal in 1975, forcing their competitor to use only the name Grotrian in the United States. The case set a precedent and established the concept of Initial Interest Confusion, in which consumers might be initially attracted to a similarly named but lesser-known brand because of the stronger brand's good reputation.

The 500,000th Steinway

In 1988, Steinway made its 500,000th piano. Designed by artist Wendell Castle, it carries inscriptions of the names of the 832 pianists and 90 ensembles on the Steinway Artist roster of 1987, including Van Cliburn, Vladimir Horowitz and Billy Joel.

Six years later the company launched C. F. Theodore Steinway Academy for Concert Technicians, known simply as Steinway Academy, at Steinway's factory in Hamburg, Germany. There, experienced piano tuners and piano technicians from all over the world receive further training in piano tuning and maintenance. By 2000, Steinway had made its 550,000th piano.

In 2003, Steinway celebrated its 150th anniversary at Carnegie Hall with a three-day concert series with performances by Peter Cincotti, Art Garfunkel, Herbie Hancock, Ben Heppner, Ahmad Jamal, Ramsey Lewis, Randy Newman, Roger Williams, Nancy Wilson, Yundi Li and Eroica Trio, among others. The first concert featured classical music, the second jazz, and the third pop. As part of the 150th anniversary, fashion designer Karl Lagerfeld created a commemorative Steinway limited edition grand piano.

In 2005, Steinway celebrated the 125th anniversary of the establishment of its factory in Hamburg, Germany. The celebration featured a concert at the Laeiszhalle concert hall in Hamburg with performances by Vladimir and Vovka Ashkenazy, Lang Lang, and Detlef Kraus. 1,800 people from 33 countries attended the concert. As part of the celebration, a 125th anniversary Steinway limited edition grand piano was designed by Count Albrecht von Goertz.

Until his death on September 18, 2008, at the age of 93, Henry Z. Steinway, the great-grandson of the Steinway founder, still worked for Steinway and put his signature on custom-made limited-edition pianos. At several public occasions, Henry Z. Steinway represented the Steinway family. He started at the company in 1937 after graduating from Harvard University. He was president of the company from 1956 to 1977 and was the last Steinway family member to be president of Steinway.

Changes in ownership

In 1972, after a lengthy strike, a long-running financial struggle, high legal expenses, and a lack of business interest among some of the Steinway family members, the firm was sold to CBS. At that time, CBS owned many enterprises in the entertainment industry, including electric guitar and amplifier maker Fender, drum maker Rogers, electro-mechanical piano maker Rhodes, and the baseball team New York Yankees. CBS had plans to form a musical conglomerate that made and sold music in all forms and through all outlets, including records, radio, television, and musical instruments. This new conglomerate was evidently not as successful as CBS had expected, and Steinway was sold in 1985, along with classical and church organ maker Rodgers and flute and piccolo maker Gemeinhardt, to a group of Boston-area investors led by Robert and John P. Birmingham. In order to acquire Steinway, the investors founded the musical conglomerate Steinway Musical Properties. In 1995, Steinway Musical Properties was acquired by Selmer Industries to form the musical conglomerate Steinway Musical Instruments.

In June 2013, private equity firm Kohlberg & Company offered to buy Steinway parent company Steinway Musical Instruments for $438 million. Two months later hedge fund Paulson & Co. Inc. made a higher offer, $512 million, to take the company private. The Steinway Musical Instruments board recommended that shareholders accept this, and in September 2013 Paulson announced completion of the acquisition.

Recent history

After the 2008 economic downturn, Steinway grand piano sales fell by half, and 30 percent of the union employees were laid off at the New York factory between August 2008 and November 2009. Sales were down 21 percent in 2009 in the United States. But sales began increasing a little in 2010, and they continued to improve the following year.

In 2015, Steinway went back to the player piano industry from around the 1920s by introducing a digital player piano series called Spirio. The technology in the Spirio pianos was created in 2007 by Wayne Stahnke, an Austrian engineer who has previously made digital player piano systems for other piano companies, like Yamaha and Bösendorfer. Wayne Stahnke's technology, originally called Live Performance Model LX, was sold to Steinway in 2014 and re-branded as Spirio. In contrast to player pianos by other brands available at the time, a recording option was not originally available in the Steinway Spirio. In 2018, a recording option was made available in Steinway Spirio pianos, known as the Spirio r. The Spirio technology is referred to as "non-parasitic", meaning that the recording and playback equipment do not interfere with the sound or feel of the piano. The pianist is recorded by over 20 grey-scale optical sensors mounted behind the piano’s keyboard. With over 1000 levels of sensitivity and the ability to record 800 measurements/second, they sense the speed at which the hammers strike the strings. In 2024, the Spirio library contained more than 4,000 recordings.

In 2015, Steinway made its 600,000th piano. The piano features the Fibonacci spiral and Macassar ebony veneer. It took 6,000 hours of work over 4 years to make, and was priced at $2.4 million.

As of early 2021, Paulson & Co. remains the ultimate parent of Steinway & Sons, with head office at 1251 Avenue of the Americas, New York, NY 10020.

The New York factory makes six models of grand pianos and one model of upright piano.

Grand pianos

Hamburg factory

S-155

M-170

O-180

A-188

B-211

C-227

D-274

New York factory

S (5'1")

M (5'7")

O (5'10+3⁄4")

A (6'2")

B (6'11")

D (8'11+3⁄4")

A model L (5’ 10 1⁄2") was produced and sold as a replacement for the model O from 1922 to 2006.

Upright pianos

Hamburg factory

K-132

New York factory

K-52

Steinway has previously made upright pianos in different dimensions, such as the Model I/Model R. The Model 1098 "Professional Upright" was in production by 1953 and remained so until at least 2011.

Designer cases

Designers and artists such as Karl Lagerfeld, Dakota Jackson, Walter Dorwin Teague, Arthur Blackmore, Joseph Burr Tiffany, Louis Comfort Tiffany, Sir Lawrence Alma-Tadema, George Schastey, and the Herter Brothers have created original designs for Steinway pianos. These specially designed pianos fall under the art case piano line or the limited edition piano line.

Steinway began creating art case pianos in 1857 and the making of art case pianos reached its peak in the late 19th century. Today, Steinway only builds art case pianos on rare occasions. The art case pianos are unique. Some of Steinway's most notable art case pianos are the Alma-Tadema grand piano from 1887, the 100,000th Steinway piano from 1903, the 300,000th Steinway piano from 1938, and the Sound of Harmony from 2008. The Alma-Tadema grand piano was designed by Sir Lawrence Alma-Tadema and received great public acclaim when it was exhibited in London. The piano is made of ebony, inlaid with ivory and mother of pearl, with carved case, lid, and legs, and painted in the inside lid by artist Edward Poynter. It was bought by financier Henry Gurdon Marquand for his New York City mansion. In 1997, it was sold at Christie's auction house in London for $1.2 million, setting a price record for a piano sold at auction. It is now on display at the art museum Clark Art Institute. The 100,000th Steinway piano was given as a gift to the White House in 1903 and is made of cherry tree with gold leaf. It is decorated with coats of arms of the thirteen original states of America and painted by Thomas Dewing with dancing figures representing the nine Muses. The 100,000th Steinway piano was replaced in 1938 by the 300,000th Steinway piano. The gold gilded mahogany legs of the 300,000th piano are carved as eagles and are molded by sculptor Albert Stewart. The piano remains in use in the White House. The Sound of Harmony is decorated with inlays of 40 different woods, including the lid, which replicates artwork by Chinese painter Shi Qi. It took about four years to build the grand piano and it was priced at €1.2 million. The piano was chosen for use at the Expo 2010 Shanghai China.

In 1953 Steinway commissioned industrial designer Walter Dorwin Teague to design a special, limited-production model for the firm’s 100th anniversary. This “Centenary Grand,” with tapered, tubular legs, was finished in bleached mahogany highlighted by gold-toned metal accents on the lyre and legs. It was then advertised at $3415, while Steinway’s smallest grand piano was listed at $2625. Other examples of limited edition pianos have included The Steinway Limited Edition by Karl Lagerfeld created to celebrate the 150th anniversary of the Steinway company in 2003, and the 125th-anniversary grand piano by Count Albrecht von Goertz designed to celebrate the 125th anniversary in 2005 of the founding of the Steinway factory in Hamburg, Germany.

In 1993, Steinway introduced a new line of specially designed cases, the Steinway Crown Jewel Collection. The collection consists of grand and upright pianos in Steinway's regular models, but instead of the traditional black finish the pianos of the Steinway Crown Jewel Collection have veneers of rare woods from around the world. The collection includes Macassar ebony, East Indian rosewood, and kewazinga bubinga.

Brands

In addition to the Steinway & Sons brand, Steinway markets two other brands: Boston for the mid-level market and Essex for the entry-level market. Boston and Essex pianos are made using lower-cost components and labor. Pianos of these two brands, made with Steinway owned designs, are manufactured in Asia by suppliers. Steinway allows only its authorized Steinway dealers to carry new Boston and Essex pianos.

Boston: made for the general mid-ranged piano market at lower prices than Steinway's name brand. Boston pianos are manufactured by Kawai Musical Instruments in Hamamatsu, Japan and Karawang, Indonesia. There are five sizes of Boston grand pianos and four sizes of Boston upright pianos available in a variety of finishes. Grand piano models are GP-156 PE, GP-163 PE, GP-178 PE, GP-193 PE, and GP-215 PE. Upright piano models are UP-118 PE, UP-120 PE, UP-126 PE, and UP-132 PE. Boston pianos incorporate some of the features of Steinway pianos such as a wider tail design (a feature of the Steinway piano models A-188, B-211, C-227, and D-274) resulting in a larger soundboard area than conventionally shaped pianos of comparable sizes, a maple inner rim, and Steinway's patented Octagrip pinblock.

Essex: made for the entry-range market and is lower priced than Steinway and Boston pianos. Since 2005, Essex pianos are made at the Pearl River piano factory in Guangzhou, China. Prior to 2005, they were made by Young Chang in Korea. There are two sizes of Essex grand pianos and four sizes of Essex upright pianos available in a wide variety of finishes and furniture designs. Grand piano models are EGP-155 and EGP-173. Upright piano models are EUP-108, EUP-111, EUP-116, and EUP-123. Like the Boston pianos, Essex pianos incorporate some of the features of Steinway pianos as well: a wider tail design, an all-wood action with Steinway geometry with rosette-shaped hammer flanges, and reinforced hammers with metal fasteners.

Manufacture

German and American factories

Some pianists and technicians have expressed a preference for pianos from Steinway's Hamburg factory over those made in New York, or vice versa. Emanuel Ax, concert pianist and piano teacher at the Juilliard School, has said that "... the differences have more to do with individual instruments than with where they were made." Larry Fine, American piano technician and author of The Piano Book, considers Hamburg Steinways to be of higher quality than those from New York. In 2010, the New York factory made some changes in its manufacturing processes and materials to improve quality, and Fine was invited to tour the factory to see some of the changes. Fine wrote in his Acoustic & Digital Piano Buyer of Spring 2011 that the changes have improved the quality of the New York pianos, but that the Hamburg pianos are still of higher quality.

Steinway has two sales areas: the factory in New York supplies North and South America, and the one in Hamburg supplies the rest of the world. At all main Steinway showrooms across the world, customers can order pianos from either factory. The Hamburg and New York factories exchange parts and craftsmanship, and the parts for both factories come from the same places: Canadian maple is used for the rim, and the soundboards are made from Sitka spruce from Alaska. Both factories use similar crown parameters for their diaphragmatic soundboards. To maintain quality, Steinway has acquired some of its suppliers. Steinway bought the German manufacturer Kluge in Wuppertal, which supplies keyboards, in December 1998, and in November 1999 purchased the company that supplies its cast iron plates, O. S. Kelly Co. in Springfield, Ohio.

A majority of the world's concert halls own at least one Steinway piano, and some (for example Carnegie Hall) have model D-274s from both the Hamburg factory and the New York factory to satisfy a greater range of preferences.

Components

Each Steinway grand piano has more than 12,000 individual parts. A Steinway piano is handcrafted and takes nearly a year to build.

Steinway maintains its own lumber yards at both the Hamburg and New York factories, aging and drying lumber from nine months to five years. Less than 50 percent is finally used in the making of Steinway pianos. More than 70 percent of the walnut stock is discarded. The woods are purchased when they are available rather than when they are needed.

Rim

The rims of Hamburg-made Steinways are made of layers of hard rock maple and mahogany; the New York-made rims use layers of hard rock maple only. The layers are glued and pressed together into one piece in one operation using rim-bending presses that C. F. Theodore Steinway invented in 1880. After the rim-bending process, the rim has to rest from the stress of being bent. It is placed in a conditioning room for a month or more to reduce the moisture content of the wood to approximately six percent.

Plate

Inside the piano, a cast iron plate provides the strength to support the string tension, which ranges from 16 tons to 23 tons depending on the model. The iron plate is installed above the soundboard and is bronzed, lacquered, polished, and decorated with the Steinway logo. Steinway fabricates plates in its own foundry.

Soundboard and bridges

Steinway makes its soundboard from solid spruce, which allows the soundboard to transmit and amplify sound. The soundboard in Steinway pianos are double-crowned with Steinway's diaphragmatic design. The diaphragmatic soundboard, which was granted a patent in 1936, tapers in thickness from the center to the edges, which permits more freedom of movement resulting in a richer and more lasting tonal response.

Steinway bridges are made of vertically laminated hard rock maple with a hard rock maple cap. The bridges are measured for specific height requirements for each piano and are hand notched.

Keys and action

Steinway keys are made of Bavarian spruce. The surface of the white keys is made of polymer; earlier, they had been made of elephant ivory. Around the 1950s, Steinway switched from using ivory, and some years later use of ivory for piano keys was outlawed. The action parts are mounted on Steinway's tubular metallic frame. The Steinway hammers are cut from virgin wool felt, containing no admixture of other materials.

In 1962, the New York factory introduced the Permafree action for its grand pianos, using Teflon parts in place of cloth bushings. Using Teflon was less expensive for the company, was intended to withstand wear and humidity changes better than cloth, and eliminated the factory's reliance on a kind of cloth that might not be exactly the same from batch to batch. However, the Teflon bushings (which are relatively rigid and unaffected by humidity) were tightly installed inside parts made of wood, which does expand and contract according to humidity. This made the action become too tight or too loose, especially after changes in the weather, and caused annoying clicking noises while playing. The Teflon bushings were discontinued in 1983, and existing pianos that had them were retrofitted with cloth. The Hamburg factory never implemented the Teflon bushings in its pianos.

Strings and pinblock

The pianos have steel strings in the midsection and treble, with bass strings made of copper-wound steel. The strings are uniformly spaced with one end coiled around the tuning pins, which in turn are inserted in a laminated wooden block called the pinblock or wrestplank. The tuning pins keep the strings tight and are held in place by friction. Steinway also employs front and rear duplex scales, in which the main vibrating section of the string is augmented by a much smaller vibration in the two ends of the string which are fastened in place. Steinway was a friend of the German physicist Hermann von Helmholtz, and this friendship led to the development and Steinway patent in 1872 of front and back aliquots, allowing the traditionally dead sections of strings to vibrate in sympathy with the main string. The result is a fuller, more complex sound.

The pinblock, also known as wrestplank, in Steinways is made of seven layers of hard-textured wood that are glued together, set at a 45° angle to the run of the grain. It is designed to keep the piano in tune longer.