Private company

Stylepit.com

Online fashion retailer based in Copenhagen1

STYLEPIT, previously known as SmartGuy Group is an online retailer of fashion apparel, launched in 2000. STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, including the Danish e-Commerce Award, as well as European e-Commerce Awards. In addition to Denmark, the company has local offices or actual subsidiaries in 20 European markets.2 It is part of Bestseller United A/S.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2000Founded1

STYLEPIT, previously known as SmartGuy Group is an online retailer of fashion apparel, launched in 2000. STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, including the Danish e-Commerce Award, as well as European e-Commerce Awards.2

Subsidiaries and ownership

Parent company

  • Bestseller United A/S

Owners

From Wikidata.1

Timeline

  1. 2000Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2