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TBLA on Nasdaq

Taboola

Logo: ™/®Taboola, Inc., Public domain, via Wikimedia Commons4

American advertising and technology company

Taboola is a public advertising technology company headquartered in New York City. Founded in 2007 by Adam Singolda, who serves as its CEO, the company operates a digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties. Taboola's platform uses machine learning techniques, including contextual and behavioral signals, to match advertisements and content recommendations with users on the open web.3 Its shares trade on Nasdaq under the symbol TBLA.1 Wikipedia text CC BY-SA 4.0

Price unavailable

Last updated Oct 21, 2026.

Overview

$1.9BRevenue, fiscal 20255
$42.3MNet income, fiscal 20255
2007Founded1

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  • TickerTBLA on Nasdaq1
  • Industryadvertising industry, digital marketing, software industry1
  • HeadquartersNew York City1
  • Founded inIsrael1
  • Websitewww.taboola.com
  • Legal formpublic company1
  • Incorporated inIsrael6
  • Business address16 Madison Square West, 7Th Fl., New York, Ny 100106
  • Filer categoryAccelerated filer6

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Taboola is a public advertising technology company headquartered in New York City. Founded in 2007 by Adam Singolda, who serves as its CEO, the company operates a digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties. Taboola's platform uses machine learning techniques, including contextual and behavioral signals, to match advertisements and content recommendations with users on the open web.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2025

29.8%Gross margin5
2.3%Operating margin5
2.2%Net margin5
8.3%Revenue growth, 20255
4.7%Return on equity5
$163.4MFree cash flow5

Where the money goes

Where each dollar of revenue went, fiscal 2025

  • Cost of revenue70¢$1.3B
  • Research and development8¢$148.0M
  • Other costs20¢$379.2M
  • Profit2¢$42.3M

Out of $1.9B in revenue.5

Where each dollar of operating cash went, fiscal 2025

  • Capital spending15¢$44.9M
  • Share buybacks85¢$255.4M

Out of $208.4M of cash from operations. Spending exceeded cash from operations; the rest came from savings or borrowing.5

Financial statements

Revenue91011125$1.9B in 2025+75% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $1.1B$1.1B20192020: $1.2B$1.2B2020+9%2021: $1.4B$1.4B2021+16%2022: $1.4B$1.4B2022+2%2023: $1.4B$1.4B2023+3%2024: $1.8B$1.8B2024+23%2025: $1.9B$1.9B2025+8%
Gross profit91011125$569.5M in 2025+146% since 2019
0$200.0M$400.0M$600.0M2019: $232.0M$232.0M20192020: $319.5M$319.5M2020+38%2021: $441.1M$441.1M2021+38%2022: $464.3M$464.3M2022+5%2023: $425.6M$425.6M2023−8%2024: $534.2M$534.2M2024+26%2025: $569.5M$569.5M2025+7%
Operating income91011125$44.1M in 2025
-$100.0M-$50.0M0$50.0M2019: -$19.6M-$19.6M20192020: $26.2M$26.2M20202021: -$13.3M-$13.3M20212022: -$13.7M-$13.7M2022+3%2023: -$63.7M-$63.7M2023+366%2024: $25.9M$25.9M20242025: $44.1M$44.1M2025+70%
Net income91011125$42.3M in 2025
-$100.0M-$50.0M0$50.0M2019: -$28.0M-$28.0M20192020: $8.5M$8.5M20202021: -$24.9M-$24.9M20212022: -$12.0M-$12.0M2022−52%2023: -$82.0M-$82.0M2023+585%2024: -$3.8M-$3.8M2024−95%2025: $42.3M$42.3M2025

Every line of the income statement as filed: the last 3 fiscal years, latest first.5

Period ending2025-12-312024-12-312023-12-31
Traffic acquisition cost$1.2B$1.1B$903.9M
Other cost of revenues$127.6M$130.4M$110.3M
Total cost of revenues$1.3B$1.2B$1.0B
Gross profit$569.5M$534.2M$425.6M
Research and development$148.0M$142.4M$136.3M
Sales and marketing$275.2M$268.5M$246.3M
General and administrative$102.2M$97.3M$106.7M
Total operating expenses$525.5M$508.3M$489.3M
Operating income (loss)$44.1M$25.9M-$63.7M
Loss on extinguishment of debt-$4.7M-$12.0M-$12.8M
Income (loss) before income taxes expenses$32.8M$13.9M-$76.5M
Income tax Benefit-$9.5M$17.7M$5.5M
Net income (loss)$42.3M-$3.8M-$82.0M
Net income (loss) attributable to Ordinary and Non-voting Ordinary shares$42.3M-$3.8M-$82.0M
Net income (loss) per share attributable to Ordinary and Non-voting Ordinary shareholders, basic$0.14-$0.01-$0.24
Net income (loss) per share attributable to Ordinary and Non-voting Ordinary shareholders, diluted$0.13-$0.01-$0.24
Revenue$1.9B$1.8B$1.4B
Gain (Loss) on Extinguishment of Debt-$6.6M$0$0

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Corporate structure

Taboola sits at the top of its group. 4 entities, 3 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Taboola

Built from subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Taboola reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$352.0M5 Dec 31, 2025$305.6M5 Dec 31, 2024+15.2%
Accumulated depreciation$256.6M5 Dec 31, 2025$236.2M5 Dec 31, 2024+8.7%
Property and equipment, net$95.3M5 Dec 31, 2025$69.4M5 Dec 31, 2024+37.4%
Operating-lease assets (leased space)$79.2M5 Dec 31, 2025$59.0M5 Dec 31, 2024+34.2%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$120.9M5 Dec 31, 2025$226.6M5 Dec 31, 2024−46.7%
Marketable securities, current$05 Dec 31, 2025$3.8M5 Dec 31, 2024−100.0%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$555.9M5 Dec 31, 2025$555.9M5 Dec 31, 20240%
Intangible assets, net (excluding goodwill)$13.9M5 Dec 31, 2025$65.1M5 Dec 31, 2024−78.6%
Finite-lived intangibles, gross$301.5M5 Dec 31, 2025$301.2M5 Dec 31, 2024+0.1%
Accumulated amortization$287.6M5 Dec 31, 2025$236.2M5 Dec 31, 2024+21.8%
Finite-lived intangibles, net$13.9M5 Dec 31, 2025$65.1M5 Dec 31, 2024−78.6%

Properties, in its own words

Our corporate headquarters is in New York City and our core research and development team is in Tel Aviv. We maintain offices in major cities around the world to serve our geographically diverse client base. Additionally, we operate data centers in the United States, Israel, Hong Kong, Singapore and Netherlands and have ten data centers which are operated under collocation agreements with seven third-party data center providers. Certain of our real property and other leases are further described in Notes 7, 10 and 17 of Notes to Consolidated Financial Statements elsewhere in this Annual Report.

We lease all of our facilities. We do not own any real property. We believe our current facilities are adequate to meet our immediate needs.

Item 2 of the 10-K filed Feb 25, 2026.17

The story

Founded by Adam Singolda in 2007, in Israel.1

Taboola was founded in 2007 by Adam Singolda in Israel. Initially, the company focused on developing a recommendation engine for video content. Taboola raised $1.5 million in funding in November 2007, and moved its headquarters to New York City. By 2010, Taboola expanded its technology to include recommendations for text-based articles and slideshows.

The company subsequently raised $4.5 million in November 2008 and $9 million in August 2011. In February 2013, Taboola raised $15 million in Series D funding. In December 2013, the company launched "Taboola Choice," allowing users to filter unwanted recommendations.

In May 2014, the Better Business Bureau's National Advertising Division (NAD) requested that Taboola clarify its "sponsored content" disclosures following a complaint regarding the conspicuousness of its labeling. In August 2014, Taboola acquired a California-based programmatic advertising company called Perfect Market.

In February 2015, Taboola raised $117 million in a Series E funding round. In May of that year, Taboola announced additional funding from Baidu for an undisclosed amount.

By 2016, Taboola widgets were embedded in 41 of the top 50 news sites globally, including The Guardian and CNN. Taboola acquired Convert Media, a recommendation engine for video content, in July 2016, and Commerce Sciences, a website personalization firm, in January 2017.

By 2018, the company focused on brand safety, establishing monitoring teams in 30 languages and partnering with industry bodies like IAB, Moat, TAG, IAS, and DoubleVerify.

By 2019, Taboola provided 450 billion recommendations per month, due to adoption by major news websites, like The Weather Company. Following a failed merger attempt with competitor Outbrain in 2019–2020, Taboola became a publicly traded company on the Nasdaq on June 30, 2021, via a merger with ION Acquisition Corp. at a valuation of approximately $2.6 billion.

On 23 July 2021, Taboola announced the acquisition of Connexity, a e-commerce and retail-focused advertising technology company, for $800M from Symphony Technology Group.

Read the full text

In February 2022, Taboola was awarded the Gold Standard 2.0 Certification by IAB UK. Despite these efforts, a January 2024 study suggested that ads from various vendors, including Taboola, were still appearing on "Made for Advertising" (MFA) websites; the company subsequently expanded its use of third-party filters intended to improve inventory quality.

In July 2022, Taboola completed the acquisition of Gravity R&D, a Budapest-based personalization technology company. As part of the acquisition, Taboola established a new research and development hub in Hungary focused on its AI, SmartBid, and e-commerce personalization.

Yahoo partnership

On November 28, 2022, Taboola announced that it had signed a 30-year, exclusive commercial agreement with Yahoo!. Under the deal, Taboola will exclusively power native advertising on all of Yahoo's digital properties globally, such as Yahoo! Finance, Yahoo! Sports, Yahoo! News, AOL and Engadget, with Taboola Ads also available to buy through the Yahoo DSP. Yahoo is receiving 24.99% of Taboola's total issued and outstanding shares as part of the agreement, as well as one representative on the Taboola Board of Directors.

In early 2025, Taboola shifted its focus to becoming a performance advertising engine. In February 2025, the company launched Realize, a performance marketing platform designed to deliver measurable outcomes like lead generation and purchases across premium publisher and OEM inventory. In April 2026, the company launched Realize+, an AI-powered ad optimization system, Decision Engine, including an autonomous ad creative and management feature, Element Generator, to automate campaign adjustments.

From Wikipedia’s article on Taboola, shared under CC BY-SA 4.0.7

Leadership

Who has led Taboola, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Adam Singolda2023–now

President

  1. Eldad Maniv2023–now

Chief financial officer

  1. Stephen C. Walker2023–now

Chief operating officer

  1. Eldad Maniv2023–now
2010201520202025
Board members and other officers (11)

Products and brands

Taboola operates a two-sided advertising technology platform that connects advertisers with publishers across the open web, generating revenue primarily through a cost-per-click model in which advertiser spending is shared with publisher partners. Its advertiser platform, Realize, launched in 2025, uses contextual signals, deep learning, and predictive modeling to deliver native, display, and video ads, and includes generative AI tools for campaign creation and creative production. For publishers, Taboola offers monetization, AI-driven content personalization, push-notification re-engagement, and audience-insight tools. In June 2025, the company launched DeeperDive, a generative AI answer engine that runs on publisher websites and produces conversational responses sourced from the publisher's own content.

Realize

In 2025, Taboola introduced Realize, an advertising platform focused on performance-based campaigns, supporting traditional native advertising, display, video, carousel, and app promotion.

Realize uses Taboola’s publisher network to distribute advertising across the open web, allowing advertisers to reach audiences during content consumption outside of search and social platforms. In 2024, Taboola’s platform, including its Realize performance advertising technology, reached approximately 600 million daily active users across its publisher network, drawing on placements on major sites such as NBC News, Yahoo, Time, Weather Channel Digital, and Nexstar properties.

The platform uses machine learning–based optimization and first-party data from Taboola’s integrations with publisher sites. It applies artificial intelligence to this data to support campaign optimization and to measure outcomes such as site engagement, lead generation, app installs, and purchases.

Read the full text

In April 2026, Taboola announced the launch of Realize+, an agentic AI system that continuously decides and executes strategic decisions on behalf of advertisers to improve performance. This launch was accompanied by the introduction of the first Claude Skills and the Model Context Protocol (MCP) integration, enabling AI agents to interact directly with Taboola's internal systems.

Campaign automation

The Realize platform utilizes an automated bidding strategy known as Maximize Conversions, which is powered by the SmartBid machine learning algorithm. This system analyzes historical data and first-party signals across a network of direct publisher integrations to predict conversion rates and automate bid adjustments. The algorithm is designed to generate the highest possible conversion volume within a specified daily budget or a defined Target CPA (Cost Per Acquisition). For manual oversight, the platform includes Custom Rules for task automation and SpendGuard, an automated monitoring tool that pauses campaign elements that exceed predefined performance thresholds to minimize inefficient expenditure.

Audience targeting and data activation

Audience targeting within the platform is supported by Predictive Audiences, a feature powered by AI and machine learning that identifies new user segments by modeling the behaviors of existing conversion data from pixel or server-to-server (S2S) events. Additionally, the platform provides contextual targeting, such as topics targeting, which allow advertisers to reach users based on the content of the page they are consuming. It functions independently of third-party cookies, utilizing internal contextual signals to align advertisements with relevant editorial environments.

Creative adaptation

Creative management is performed through the GenAI Ad Maker, a set of AI-powered tools integrated directly into the platform. These tools enable the generation of ad creatives, background replacement, and image extension to modify existing assets. The suite also includes GenAI Motion Ads, which use prompt-based generation to add motion to static images. For multi-format delivery, the platform supports multiple formats, including Display and Vertical Video, which allow creatives to be adapted for various placements across the publisher network.

Publisher products and services

DeeperDive

In 2025, Taboola introduced DeeperDive, a generative AI‑powered answer engine designed to operate on publisher websites and provide conversational, natural language responses to user queries using the publisher’s own content. DeeperDive generates real‑time answers and surfaces related articles from a publication’s archive, allowing users to explore information in context without leaving the site, and was initially adopted by publishers such as USA Today and The Independent as part of beta testing. Taboola and partners positioned the technology as an on‑site alternative to external generative AI search tools by leveraging publishers’ own journalistic content for responses.

DeeperDive produces direct answers while also listing contextually relevant articles from the host outlet and integrating search‑like features aimed at maintaining reader engagement and site traffic.

Taboola Feed

Taboola Feed is a continuous-scroll content recommendation format introduced by Taboola in 2017. The feature presents a vertically scrolling series of content “cards” below articles that can include publisher content, in-feed video, personalized ads, and other items, resembling the feed formats used on social media.

Taboola for Audience

Taboola for Audience is a publisher‑focused audience development offering introduced by Taboola in 2024. It combines audience development and personalization tools to help publishers attract, retain, and understand their readers as traffic from search engines and social media shifts.

Taboola for Audience comprises several Taboola products, including Taboola Push and Homepage for You. Taboola Push, which was launched in early 2025, is a product within Taboola for Audience allowing publishers to send personalized web push notifications directly to users’ devices, both desktop and mobile, even when they are not actively on the publisher’s website. Homepage for You, which was launched in 2022, is an AI-powered tool within Taboola for Audience which allows publishers personalize their homepages. It enables editors to mix human curation with AI, creating customized content recommendations for visitors.

Taboola Newsroom

Taboola Newsroom, which was launched in 2016, provides real-time, AI-driven insight from 1.4 billion users to help publishers optimize content.

Taboola Header Bidding

In 2022, Taboola launched its bidding service, allowing to integrate the company’s performance advertising demand into the standard header bidding ecosystem used by digital publishers. The service allows publishers to include Taboola as a bidder within their existing display ad placements.

Taboola News

Taboola News is a mobile content recommendation service operated by Taboola that delivers personalised editorial content from publisher partners and ad content on smartphones and other devices.

From Wikipedia’s article on Taboola, shared under CC BY-SA 4.0.7

Subsidiaries and ownership

Subsidiaries

Subsidiaries (Exhibit 21)

  • Taboola, Inc. Delaware, USA8

From Wikidata.1 The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Timeline

  1. Aug 5, 20268-K Results of operations; Regulation FD disclosure31
  2. Jun 10, 20268-K Shareholder vote32
  3. May 6, 20268-K Results of operations; Regulation FD disclosure33
  4. Feb 25, 20268-K Results of operations; Regulation FD disclosure34
  5. Nov 12, 20258-K Entered a material agreement35
  6. Nov 5, 20258-K Results of operations; Regulation FD disclosure36
  7. Aug 6, 20258-K Results of operations; Regulation FD disclosure37
  8. Jun 4, 20258-K Shareholder vote38
  9. May 7, 20258-K Results of operations; Regulation FD disclosure39
  10. Mar 19, 20258-K Entered a material agreement; Ended a material agreement; New debt or obligation40
  11. Feb 26, 20258-K Results of operations; Regulation FD disclosure41
  12. Nov 7, 20248-K Results of operations; Regulation FD disclosure42
  13. Jan 3, 2023New chief executive Adam Singolda becomes CEO18
  14. Jun 30, 2021Went public Listed on NASDAQ1
  15. 2007Founded Founded in Israel1

Calendar

Coming up

  1. Nov 4, 2026 · Before the openReports results for the quarter ending Sep/2026 A year earlier it reported $0.07 a share, on Nov 5, 2025.43

When it reported results

  1. Aug 5, 2026Reported quarterly or annual results31
  2. May 6, 2026Reported quarterly or annual results33
  3. Feb 25, 2026Reported quarterly or annual results34
  4. Nov 5, 2025Reported quarterly or annual results36
  5. Aug 6, 2025Reported quarterly or annual results37
  6. May 7, 2025Reported quarterly or annual results39
  7. Feb 26, 2025Reported quarterly or annual results41
  8. Nov 7, 2024Reported quarterly or annual results42

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

457 filings to the SEC since October 2021: 5 annual reports, 11 quarterly reports, 29 major events, 266 insider forms, 25 large holders, 121 other. The latest 20:

  1. Aug 18, 20264 EDGAR
  2. Aug 18, 20264 EDGAR
  3. Aug 18, 20264 EDGAR
  4. Aug 18, 20264/A EDGAR
  5. Aug 10, 20264 EDGAR
  6. Aug 10, 20264 EDGAR
  7. Aug 10, 20264 EDGAR
  8. Aug 10, 20264 EDGAR
  9. Aug 10, 20264 EDGAR
  10. Aug 5, 202610-Q EDGAR
  11. Aug 5, 20268-K EDGAR
  12. Jun 29, 202625-NSE EDGAR
  13. Jun 10, 20268-K EDGAR
  14. Jun 1, 20264 OWNERSHIP DOCUMENT EDGAR
  15. Jun 1, 20264 OWNERSHIP DOCUMENT EDGAR
  16. Jun 1, 2026SCHEDULE 13D/A EDGAR
  17. May 28, 2026144 EDGAR
  18. May 19, 20264 EDGAR
  19. May 19, 20264 EDGAR
  20. May 19, 20264 EDGAR

The 457 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

89 open-market trades by officers, directors and large owners since October 2021: 9 buys and 80 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
May 28, 2026Apollo Management IX, L.P.10% ownerSale12,000,000$4.40$52.8MForm 4
May 28, 2026Apollo Management Holdings GP, LLC10% ownerSale12,000,000$4.40$52.8MForm 4
May 8, 2026Mijaleski MonicaDirectorSale61,000$5.04$307.4KForm 4
May 7, 2026Sundjaja KristyChief People OfficerSale40,878$5.00$204.4KForm 4
Nov 10, 2025Peres Nechemia JacobDirectorSale6,387,648$3.67$23.4MForm 4
Nov 6, 2025Maniv EldadPresident and COOSale414,816$3.78$1.6MForm 4
Nov 5, 2025Maniv EldadPresident and COOSale10,045$3.75$37.7KForm 4
Aug 28, 2025Shachar ErezDirectorSale27,000$3.38$91.3KForm 4
Aug 6, 2025Maniv EldadPresident and COOSale2,100$3.76$7.9KForm 4
Jun 17, 2025Maniv EldadPresident and COOSale20,083$3.75$75.3KForm 4
Mar 3, 2025LIMON ZVIDirectorBuy250,000$2.83$707.5KForm 4
Feb 28, 2025Maniv EldadPresident and COOSale47,073$2.82$132.7KForm 4
Feb 28, 2025LIMON ZVIDirectorBuy168,506$2.79$470.1KForm 4
Feb 28, 2025Singolda AdamFounder and CEOBuy123,771$2.70$334.2KForm 4
Feb 28, 2025Singolda AdamFounder and CEOBuy60,229$2.72$163.8KForm 4
Feb 27, 2025LIMON ZVIDirectorBuy168,506$2.93$493.7KForm 4
Dec 11, 2024Maniv EldadPresident and COOSale41,475$4.17$173.0KForm 4
Dec 10, 2024Maniv EldadPresident and COOSale71,691$4.07$291.8KForm 4
Dec 9, 2024Maniv EldadPresident and COOSale63,896$4.09$261.3KForm 4
Dec 6, 2024Maniv EldadPresident and COOSale14,633$4.05$59.3KForm 4

All 89 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Executive pay

What the company paid its top executives, from the summary compensation table in its proxy statement. Total pay includes salary, bonus, stock and option awards and other pay, as the company valued them.

YearExecutiveAgeSalaryTotal pay
2025Adam Singolda;Founder and CEO44$590.0K$8.1M53
2025Eldad Maniv;President and COO57$495.3K$4.6M53
2025Stephen Walker;CFO56$465.0K$3.5M53
2025Lior Golan;CTO55$495.3K$3.5M53
2025Kristy Sundjaja;CPO48$400.0K$1.8M53
2024Adam Singolda;Founder and CEO44$590.0K$10.5M53
2024Eldad Maniv;President and COO57$458.5K$7.0M53
2024Stephen Walker;CFO56$465.0K$5.7M53
2024Lior Golan;CTO55$458.5K$4.9M53
2024Kristy Sundjaja;CPO48$380.0K$2.3M53
2023Adam Singolda;Founder and CEO44$590.0K$6.2M53
2023Eldad Maniv;President and COO57$404.5K$4.3M53
2023Lior Golan;CTO55$404.5K$3.5M53
2023Stephen Walker;CFO56$465.0K$3.0M53
2023Kristy Sundjaja;CPO48$360.0K$1.6M53

SEC filer profile

How Taboola is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARTaboola.com Ltd.2
  • CIK0001840502
  • Filer statusAccelerated filer not an emerging growth company; not a smaller reporting company; not a shell company17
  • Incorporated inIsrael17
  • Fiscal year endsDecember 312
  • Industry code (SIC)7370 Services-Computer Programming, Data Processing, Etc.2
  • SEC reviewing officeOffice of Technology, Division of Corporation Finance2
  • Business address16 Madison Square West, 7Th Fl., New York, NY 100102
  • Phone(212) 206-76632
  • Shares outstanding247,558,800 Voting Common Stock shares; 30,039,644 Nonvoting Common Stock shares as of Feb 20, 202617
  • Public float$608.0M as of Jun 30, 202517
  • AuditorKost Forer Gabbay & Kasierer, Tel-Aviv, Israel PCAOB ID 1281; it also attests to the company’s internal control over financial reporting17
  • On EDGAR sinceJan 25, 20212
  • Filings521 in all: 4 (246), 144 (49), 6-K (34), 425 (33), 8-K (28), 3 (15), 424B3 (13), 10-Q (11)2
    All 42 form types

    SC 13G/A (9), SC 13G (8), EFFECT (6), S-8 (6), UPLOAD (6), CORRESP (5), 10-K (4), 3/A (4), ARS (4), DEF 14A (4), POS AM (4), PRE 14A (4), SCHEDULE 13G/A (4), SCHEDULE 13D/A (3), DEFA14A (2), 144/A (1), 20-F (1), 25-NSE (1), 4/A (1), 6-K/A (1), 8-A12B (1), 8-K/A (1), CERT (1), DRS (1), DRS/A (1), DRSLTR (1), F-1 (1), F-1/A (1), F-4 (1), F-4/A (1), RW (1), S-3 (1), SC 13D (1), SCHEDULE 13D (1)

  • Latest filingsAnnual report (10-K) Feb 25, 2026
    Quarterly report (10-Q) Aug 5, 2026
    Proxy statement (DEF 14A) Apr 30, 2026
    Latest 8-K (8-K) Aug 5, 2026

Securities registered for trading

ClassSymbolExchange
Ordinary shares, no par valueTBLAThe Nasdaq Global Select Market
Warrants to purchase ordinary sharesTBLAWThe Nasdaq Global Select Market

From the cover page of the 10-K filed Feb 25, 2026 (Section 12(b) of the Exchange Act).17

Risk factors and legal proceedings

The risks Taboola names in Item 1A of its 10-K filed Feb 25, 2026: 72 risks under these headings, as written.17

  • Risks Related to Our Business and Industry
  • If we are unable to attract new digital properties and Advertisers, sell additional offerings to our existing digital properties and Advertisers, or maintain enough business with our existing digital properties and Advertisers, our revenue growth prospects will be adversely affected.
  • If our performance under contracts with digital properties, where we are obligated to pay a specified minimum guaranteed amount per thousand impressions, do not meet the minimum guarantee requirements, our gross profit could be negatively impacted and our results of operations and financial condition could be harmed.
  • We may not be able to compete successfully against current and future competitors because competition in our industry is intense and many competitors, such as Google and Facebook, have substantially more resources than we do. Our competitors may also offer solutions that are perceived by our digital properties and Advertisers to be more attractive than our platform. These factors could result in declining revenue or inhibit our ability to grow our business.
  • If the Yahoo partnership is not as long-term financially accretive as we expected our business, operating results, financial condition and reputation could be adversely affected.
  • If Realize is not successful, if it fails to gain market acceptance, or if it does not deliver the financial accretion we expect, our business, operating results, financial condition and reputation could be adversely affected.
  • Our future growth and success depends on our ability to continue to scale our existing offerings and to introduce new solutions that gain acceptance from digital properties and Advertisers and that differentiate us from our competitors.
  • If we do not manage our growth effectively, the quality of our platform or our relationships with our digital properties and Advertisers may suffer, and our operating results may be negatively affected.
  • If we fail to make the right investment decisions in our offerings and technology platform, or if we are unable to generate or otherwise obtain sufficient funds to invest in them, we may not attract and retain digital properties and Advertisers and our revenue and results of operations may decline.
  • We have had, and may in the future continue to have, significant fluctuations in our operating results, which make our future results difficult to predict and could cause our operating results to fall below investors’ expectations.
  • If the use of cookies is rejected by Internet users, subject to unfavorable legislation or regulation, restricted, blocked or limited by technical changes on end users’ devices or Internet browsers, or our ability to use cookie data is otherwise restricted and we are unable to track users in some other way, our performance could decline and we could lose digital properties and Advertisers and, as a result, revenue.
  • If Taboola’s ability to personalize its advertisements and content to users is restricted or prohibited due to various privacy laws or regulations or industry changes, we could lose digital properties and Advertisers, which could cause our financial condition, results of operations, and revenues to decline.
The other 61 risks
  • Our business depends on continued engagement by users who interact with our platform on various digital properties. If users begin to ignore our platform or direct their attention to other elements on the digital property, our performance could decline and we could lose digital properties and Advertisers, which could cause our results of operations and revenues to decline.
  • We have historically relied, and expect to continue to rely, on a small number of partners and their respective affiliates for a significant percentage of our revenue. The loss of all or a significant part of their business or an adverse change in the terms of our agreements could significantly harm our reputation, business, financial condition and results of operations.
  • We do not have long-term commitments from our Advertisers, and we may not be able to retain Advertisers or attract new Advertisers that provide us with revenue that is comparable to the revenue generated by any Advertisers we may lose.
  • We may not be able to retain digital properties or attract new digital properties that provide us with digital space that is sufficient for our volume of sponsored content or comparable to the digital space provided by any digital properties we may lose.
  • If our access to quality digital properties or content from Advertisers is diminished or if we fail to acquire new content, our revenue could decline and our growth prospects could be impeded.
  • If we are successful in attracting more advertising inventory from digital properties than we can satisfy with demand from Advertisers, our relationship with certain digital properties, our revenues and our business could be adversely impacted.
  • If Taboola fails to maintain the quality of content or to prevent low quality, offensive or other non-compliant content from appearing on the digital properties, we could lose digital properties and Advertisers, which could cause our results of operations and revenues to decline.
  • Historically, the majority of our agreements with digital properties have typically required them to provide us with exclusivity for the term of the agreement. To the extent that such exclusivity is reduced or eliminated for any reason, including due to changes in market practice or changes in or in response to laws, rules or regulations, digital properties could elect to implement competitive platforms or services that could be detrimental to our performance, thereby reducing our revenues and harming our business.
  • If we fail to detect fraudulent clicks, including non-human traffic, serve advertisements on undesirable websites, or serve content that is inappropriate to certain of our digital properties, our reputation will suffer, which would harm our brand and reputation and negatively impact our business, financial condition and results of operations.
  • Our platform and business are subject to a wide variety of risks from individuals from inside and outside our company. Our policies and procedures may be inadequate to protect us from material losses or other harm caused by these bad actors, which could negatively impact our business, results of operations and reputation.
  • Our business depends on strong brands and well-known digital properties, and failing to maintain and enhance our brands and well-known digital properties would hurt our ability to expand our number of Advertisers and digital properties.
  • The widespread use of technologies that can block or limit the display of our ads could adversely affect our financial results and business.
  • Our business depends on continued and unimpeded access to the Internet and digital properties by us and our users. Internet access providers, device manufacturers, browser developers or owners of digital properties may be able to restrict, block, degrade, or charge for access to certain of our products and services, which could lead to significant degradation of our service or additional expenses and the loss of users and Advertisers.
  • Large and established internet and technology companies may be able to independently transform the marketplace for data and native advertising and significantly impair our ability to operate.
  • From time to time certain of our digital properties, typically small and medium digital properties, have, and in the future may continue to, violate the terms of their agreements with us by depriving us of their contractually required advertising inventory.
  • We have already and may in the future invest in or acquire other businesses, which could require significant management attention, disrupt our business, dilute shareholder value and adversely affect our financial condition and results of operations.
  • If we do not effectively grow and train our sales team and account managers, we may be unable to add new digital properties and Advertisers or increase sales to our existing digital properties and Advertisers, and our business would be adversely affected.
  • If we do not effectively maintain and grow our research and development team with top talent, including employees who are trained in artificial intelligence, machine learning and advanced algorithms, we may be unable to continue to improve on our artificial intelligence, our performance could decline and we could lose digital properties and Advertisers, which could cause our results of operations and revenues to decline.
  • Our growth depends, in part, on the success of our strategic relationships with third parties, including ready access to hardware in key locations to facilitate the delivery of our platform and reliable management of Internet traffic. Supply disruptions can impede our operations, ability to grow and financial performance and also result in significant cost increases.
  • Our future success depends on the continuing efforts of our key employees, including our founder, and on our ability to hire, train, motivate and retain additional employees, including key employees.
  • Our corporate culture has contributed to our success. If we cannot maintain a strong corporate culture, we could lose the innovation, creativity and teamwork fostered by our culture, and our business could be harmed.
  • Many Advertisers typically spend less in the first quarter and more in the fourth quarter of each calendar year. Our historical revenue growth has mitigated the impact of these seasonal fluctuations in advertising activity. If our growth declines or these typical advertising patterns become more pronounced, seasonality could have a material impact on our revenue, cash flows and operating results.
  • We usually incur the cost of an Advertiser’s campaign before we bill for services. Such Advertisers may have or develop high-risk credit profiles, which may result in credit risk.
  • Risks Related to Laws and Regulations
  • We are a multinational organization faced with complex and changing laws and regulations regarding privacy, data protection, content, competition, consumer protection, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and could result in claims, changes to our business practices, monetary penalties, increased cost of operations, or declines in user engagement, or otherwise harm our business.
  • Legislation and regulation of online businesses, including privacy and data protection regimes, could create unexpected costs, subject us to enforcement actions for compliance failures, or cause us to change our technology platform or business model, which could have a material adverse effect on our business.
  • Potential “Do Not Track” or similar browser-based preference standards or government regulation could negatively impact our business by limiting our access to the user data that informs the advertising campaigns we run, and as a result could degrade our performance for our digital properties and Advertisers.
  • User growth and engagement depends upon effective interoperation with devices, platforms and standards set by third parties across the entire ad tech ecosystem that we do not control.
  • Potential regulation or oversight over native advertising disclosure standards could negatively impact our business by affecting click through rates, which in turn affects the profitability of our digital properties and Advertisers.
  • We are a multinational organization faced with complex and changing advertising regulation in many jurisdictions in which we operate, and we are obligated to comply with such advertising regulations in connection with the advertising we distribute on behalf of our Advertiser clients. If we fail to comply with these advertising regulations we or our Advertisers could be subject to liability or forced to reduce or suspend operations until we are able to comply, which could reduce our revenues.
  • From time to time we are subject to litigation, administrative inquiries and similar governmental procedures, which may be extremely costly to defend, could result in substantial judgment or settlement costs or subject us to other remedies. Litigation and other disputes can also divert management’s attention from our operations and hurt our reputation.
  • We are a multinational organization faced with increasingly complex tax issues in many jurisdictions, and we could be obligated to pay additional taxes in various jurisdictions as a result of new taxes and related laws, which may materially affect our business and results of operations.
  • Our operations may expose us to greater than anticipated tax liabilities, which could harm our financial condition and results of operations, and increase the costs our clients would have to pay for our products.
  • Our effective tax rate may vary significantly depending on our stock price.
  • The Israeli tax benefits we currently receive require us to meet several conditions and may be terminated or reduced in the future, which would likely increase our taxes, possibly with a retroactive effect.
  • Transfer pricing rules may adversely affect our corporate income tax expense.
  • We may be exposed to liabilities under the U.S. Foreign Corrupt Practices Act and other U.S. and foreign anti-corruption, anti-money laundering, export control, sanctions and other trade laws and regulations, and any determination that we violated these laws could have a material adverse effect on our business.
  • Although we do not believe that we were a “passive foreign investment company,” or a PFIC, for U.S. federal income tax purposes for 2025, if we are a PFIC in 2026 or in any future year, a U.S. investor in our Ordinary shares or Warrants may be subject to adverse U.S. federal income tax consequences.
  • It may be difficult to enforce a U.S. judgment against Taboola or its respective directors and officers outside the United States, or to assert U.S. securities law claims outside of the United States.
  • Risks Related to Our Intellectual Property and Technology
  • Our intellectual property and proprietary rights may be difficult to enforce, particularly because in many instances we rely on trade secrets rather than patents or similar registered legal protections. This could enable others to copy or use aspects of our platform without compensating us, which could erode our competitive advantages and harm our business.
  • We may be subject to intellectual property rights claims by third parties, which are extremely costly to defend, could require us to pay significant damages and could limit our ability to use certain technologies.
  • Legal claims against us resulting from the actions of our Advertisers or digital properties could damage our reputation and be costly to defend.
  • Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual property infringement and other losses.
  • Our solution relies on third-party open-source software components, and failure to comply with the terms of the underlying open-source software licenses could restrict our ability to sell our platform.
  • We face risks related to cybersecurity breaches, attacks or threats, or other outages or disruptions of our services, including scheduled or unscheduled downtime, which could harm our brand and reputation and negatively impact our revenue and results of operations.
  • Defects, errors or failures in our technology platform, including our software and systems, could adversely affect our business, operating results and growth prospects.
  • We rely on third-party service providers for many aspects of our business, and any disruption of service experienced by such third-party service providers or our failure to manage and maintain existing relationships or identify other high-quality, third-party service providers could harm our business, results of operations and growth prospects.
  • Risks Related to Being a Public Company
  • We are required to provide management’s assessment on the effectiveness of our internal control over financial reporting. If we are unable to maintain appropriate internal financial reporting controls and procedures, it could cause us to fail to meet our reporting obligations on a timely basis, result in material misstatements in our consolidated financial statements and adversely affect our operating results.
  • We incur increased costs as a result of operating as a public company, and our management is required to devote substantial time to compliance initiatives and corporate governance practices.
  • Risks Related to Our Ordinary shares
  • Our share price may be volatile, and you may lose all or part of your investment.
  • An active trading market for our Ordinary shares may not be sustained to provide adequate liquidity.
  • The market price of our Ordinary shares could be negatively affected by future issuances or sales of our Ordinary shares.
  • We do not expect to pay any dividends in the foreseeable future.
  • If securities or industry analysts cease to publish research or reports about our business, or if they issue an adverse or misleading opinion regarding our stock, our stock price and trading volume could decline.
  • We may issue additional Ordinary shares or other equity securities without your approval, which would dilute your ownership interests and may depress the market price of our Ordinary shares.
  • Risks Related to the Warrants
  • We may redeem your unexpired Warrants prior to their exercise at a time that is disadvantageous to you, thereby making your Warrants worth less.
  • There can be no assurance that our Warrants received by holders of ION warrants in the Business Combination will be in the money at the time they become exercisable or otherwise, and they may expire worthless.
  • Risks Relating to Our Incorporation and Location in Israel
  • Conditions in Israel could have a material adverse effect on our business and operations.
  • Investors’ rights and responsibilities as our shareholders will be governed by Israeli law, which may differ in some respects from the rights and responsibilities of shareholders of non-Israeli companies.
  • Provisions of Israeli law and our amended and restated articles of association may delay, prevent or make undesirable an acquisition of all or a significant portion of our shares or assets.
  • Our amended and restated articles of association provide that unless we consent otherwise, the competent courts of Tel Aviv, Israel shall be the sole and exclusive forum for substantially all disputes between Taboola and its shareholders under the Companies Law and the Israeli Securities Law, which could limit its shareholders ability to brings claims and proceedings against, as well as obtain favorable judicial forum for disputes with Taboola, its directors, officers and other employees.
  • General Risks
  • Fluctuations in the exchange rates of foreign currencies could result in currency transaction losses that negatively impact our financial results.

Legal proceedings

From time to time we are a party to various litigation matters incidental to the conduct of our business. We are not presently party to any legal proceedings the resolution of which we believe would have a material adverse effect on our consolidated business prospects, financial condition, liquidity, results of operation, cash flows or capital levels.

The opening of Item 3, Legal Proceedings.17

Sources

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