The story
Ted's creation was announced November 12, 2003, and service began February 12, 2004. It began service out of United's hub in Denver International Airport to compete with JetBlue Airways. The airline had 56 Airbus A320-200s with 156 all-economy seats, allowing United to compete with low-cost airlines such as Frontier Airlines. All Ted flights were operated by United crews flying under the UAL operating certificate, as Ted was not actually a certificated airline, but rather a brand name applied to differentiate the all-economy service from United's mainline flights. Therefore, because of operational needs, it was possible for Ted aircraft to be utilized for mainline United flights; in the reverse, more often mainline United aircraft operated as Ted flights because of equipment substitutions.
During its brief existence, Ted was the subject of a popular joke that "Ted" stood for "the end of United." This usually led to related jokes that American Airlines would start its own low-cost brand called "Can" and Northwest Airlines would start "West".
Ted ceased all operations on January 6, 2009 and its components were transferred back to UA mainline operations.
From Wikipedia’s article on Ted (airline), shared under CC BY-SA 4.0.4
