Sign in

Private company

The Bountiful Company

Logo: Nature's Bounty Co., Public domain, via Wikimedia Commons3

American manufacturer

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021. It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1971Founded1

See how the biggest companies compare on our leaderboards

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.2

The story

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. It considered selling the company amid growing interests from China, or an IPO early 2017.

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.

In 2021, the company was acquired by Nestlé for $5.75 billion.

From Wikipedia’s article on The Bountiful Company, shared under CC BY-SA 4.0.4

Products and brands

  • dietary supplement

Listed on Wikidata.1

The Bountiful Company owns a wide variety of brands including:

From Wikipedia’s article on The Bountiful Company, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Owners

From Wikidata.1

Timeline

  1. 1971Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4