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Private company

The Ordinary

Logo: theordinary.com2

The Ordinary is a Canadian skincare brand based in London, founded in 2016.1 It was founded by Brandon Truaxe.1 Its revenue was $15.9 billion in 2023.1 It is part of Estée Lauder Companies.1

Last updated Oct 21, 2026.

Overview

2016Founded1

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Corporate structure

The Ordinary is part of a group headed by Estée Lauder Companies. 185 entities, 52 countries on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Estée Lauder Companies Wilmington, Delaware, United States
    • The Ordinary London
    • Aramis (fragrance) Subsidiary · New York
    • Dr. Jart+ Subsidiary
    • Editions de Parfums Frédéric Malle Subsidiary
    • Estée Lauder Subsidiary
    • Jo Malone London Subsidiary · London
    • Kilian Subsidiary · Paris, France
    • Lab Series Subsidiary
    • Le Labo Subsidiary · New York City
    • Tom Ford Subsidiary
    • ESTEE LAUDER Subsidiary · 100% · Westerlo, Belgium
    • Estée Lauder Finland Oy Subsidiary · 100% · København V, Denmark
    • 001 DEL LLC Subsidiary · Delaware, United States
    • 111 Skin Ltd. Subsidiary · United Kingdom
    • 1156662 Fragrances, Inc. Subsidiary · Delaware, United States
    • Alton LLC Subsidiary · Delaware, United States
    • Applied Genetics Incorporated Dermatics Subsidiary · Delaware, United States
    • Aramis Inc. Subsidiary · Delaware, United States
    • Arvital Inc. Subsidiary · Delaware, United States
    • Aveda Corporation Subsidiary · Delaware, United States
    • Aveda Experience Centers Inc. Subsidiary · Delaware, United States
    • Aveda Institute Inc. Subsidiary · Delaware, United States
    • Aveda Services Inc. Subsidiary · Delaware, United States
    • Aveda Services K.K. Subsidiary · Japan
    • BeautyBank Brands Inc. Subsidiary · Delaware, United States
    • and 159 more

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; subsidiaries, stakes and holdings from Wikidata (CC0). Each entity in the chart links to its source.

The story

Founded by Brandon Truaxe in 2016.1

Leadership

Who has led The Ordinary, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • skin care

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

  • 2023$15.9B1

Timeline

  1. 2016Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
    Company websiteThe Ordinary logo