The story
History
1957–1964: Founding and early broadcasts
In 1957, seven companies applying for the third television broadcasting license in the Tokai region made a bid: Tokai Broadcasting, Tokai TV, Tokai Radio, Kinki Tokai Broadcasting, Nippon Color TV, Nagoya Broadcasting and Nippon Television. Tokai Broadcasting, Tokai TV, Tokai Radio, and Kinki Tokai Broadcasting merged to form New Tokai Television and obtained a broadcasting license on October 22, 1957.
It was anticipated that New Tokai TV would broadcast on channel 1 in the Tokai region, although there were voices in the postal office who believed that channel 1 should be used by CBC, as it was historically the first station to broadcast. However, CBC was willing to continue to use channel 5, as its frequency was widely known, and the number was located in the center of the TV channel switching dial at that time. Therefore, Tokai TV used channel 1.
On December 1 of the same year, New Tokai TV set up an office in the New Nagoya Building, and began preparations for broadcasting. On January 20, 1958, the headquarters were established in Higashishincho, Higashi-ku, Nagoya City, and on February 17 the name was changed to Tokai Television, referred to in short as THK.
On December 18, Tokai TV began airing test signals, and began trial broadcasting on December 21. At 11:15 on December 25, Tokai TV officially started broadcasting, becoming the 17th private TV station in Japan. At the beginning of the broadcast, Tokai TV and Kansai TV established a network relationship. In 1959, with the launch of Fuji TV, Tokai TV joined the network with Fuji TV as the flagship station, but also broadcast some programs from both Nippon TV and NET TV. In 1961, THK abolished the off-air period in the afternoon and broadcast continuously from morning to evening. With the launch of Nagoya TV in 1962, Tokai TV stopped broadcasting programs from Nippon TV and NET TV, and became a member of the Fuji TV network. In 1964, Tokai TV broadcast a color program for the first time (the British series Stingray), which was being networked by Fuji TV. Four years later, self-produced programs were produced in color, the first being Kazuo Hasegawa's Masterpiece Series.
1965–1987: Growth
In 1965, Tokai TV adopted a new logo, designed to the concept of "gazing at the modern eye". In 1968, in order to adapt to the arrival of the color TV era, THK changed the color of the central circular part of the logo from black to blue. On May 18 Masahiko Harada's match against Ed Geoffrey, broadcast by Tokai TV, set a record rating of 68%, making the boxing broadcast a signature program of the Fuji TV series. In 1967, as part of the local business contribution, Tokai Television donated a fountain to Nagoya City, which was set up in Sakae Park. Tokai TV produced many commemorative programs on the occasion of its 10th anniversary, among which the TV series Hida Koshito was affirmed by the Meiji Centennial Art Festival. This period was also the first peak in viewership for Tokai TV. In 1967 and 1968, Tokai TV won the triple crown of ratings for two consecutive years. In 1970, Tokai TV became the first company in the Japanese TV industry to have a two-day weekend. In 1977, Tokai TV's pre-tax profit exceeded 10 billion yen.
In 1982, Tokai TV won the Triple Crown of ratings again for the first time in 14 years, due to the increase in the ratings of Fuji TV and an increase in the ratings of the baseball broadcast of games played by the Chunichi Dragons. Tokai TV's average ratings throughout the day reached 9.3%, 18.5% during prime time, and 17.7% during the evening. From the third week of May 1984 to the fourth week of September 4, 1987, Tokai TV ranked first in the average ratings of the whole day for 176 consecutive weeks. Tokai TV's ratings triple crown lasted for 16 years, from 1982 to 1997. In 1987, Tokai TV's pre-tax profit exceeded 20 billion yen, and they aired the 30th anniversary documentary Big White Night Journey to the Extreme North of the Soviet Union, broadcast throughout Japan. In April 1988, Tokai TV started 24-hour broadcasting at weekends.
1989–1999
On January 27, 1989, Tokai TV's 30th anniversary commemorative TV series Nagoya Bride Story was serialized and broadcast until 1998. Its thirdseason in 1991 achieved an audience rating of 29.7% in Nagoya, and won the Excellent Award of the Democratic Federation of Freedom of the Year. In 1991, Tokai TV produced high-definition TV programs for the first time. In 1996, in order to publicize the program, Tokai TV purchased all the advertising space in some carriages of Nagoya Municipal Subway's Higashiyama Line and Meijo Line, and named it "Tokai TV Station". Since 1987, Tokai TV hosts Tokai TV Festival (東海テレビまつり) activities. On the 40th anniversary of the first broadcast, the Tokai TV Festival was held for two days on November 21 and 22 1998, attracting more than 34,000 people. Tokai TV also established the Tokyo Production Department in 1999 to strengthen its production capabilities in Tokyo.
2000–2010
With the appearance of well known figure skaters in Nagoya, Tokai TV has held many figure skating events since 2000, contributing to the popularization of figure skating in Japan. On December 1, 2003, on the occasion of the 45th anniversary of broadcasting and a move to new headquarters, Tokai TV began to broadcast digital TV. On November 1, Tokai TV broadcast a 7-hour and 30-minute special program with the theme of "Challenge" to commemorate the 45th anniversary of the broadcast. In 2004, Tokai TV once again won the triple crown in ratings after 7 years. During the 2005 Aichi World Expo, Tokai TV set up an exhibition hall (Yumemiruyama/梦みる山) with Chunichi Shimbun, Central Nippon Broadcasting, and other companies to showcase the latest imaging technology. On the 50th anniversary of broadcasting in 2008, Tokai TV held the Tokai TV Thanksgiving Festival from November 1 to 3. The Nagoya TV Tower in Hisaya Odori Park was used as the venue, attracting 370,000 people.
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2011–present: End of analog broadcasting
On July 24, 2011, Tokai TV ceased analog TV broadcasting. However, the "Mr. Cesium" incident (see below) occurred the following month, which seriously damaged its credibility. At the same time, due to the sluggish ratings of Fuji TV, Tokai TV ratings also fell. In 2018, on the occasion of the 60th anniversary of its launch, Tokai TV produced a special program Goodbye, TV, exposing the difficulties faced by its news department, which had repercussions in the TV industry. This documentary was later adapted into a movie. In 2020, Tokai TV and three other private TV stations in Nagoya (CBC TV, Chukyo TV and TV Aichi) jointly created the on-demand video service Locipo.
Informational programs and documentaries
In 1961, Tokai TV produced the housewife's information program Hello, Madam (Ou-様こんにちは) for the first time, broadcast from Monday to Friday. The name of the program Housewife Information Your Two Points (奥様信息あなたの2时です), which began broadcasting in 1971, came from an audience poll. It gave various practical information for housewives and established the foundation of Tokai TV's local information programs. Today Tokai, which began broadcasting in 1974, is a housewife-oriented program that incorporates news color, and it is broadcast every Monday to Friday evening. In 1998, Tokai TV became the first private TV station to broadcast 6 editions a week of live strip local information program with P-can TV. In 2006, Tokai TV began broadcasting the information program Style Plus on Sundays, making THK broadcast local information programs every day. Now Tokai TV broadcasts the strip information program Switch in the morning period from Monday to Friday, and Mr. Taichi!, hosted by Kokubun Taichi, at noon on Sunday.
Hometown Journey, which began broadcasting in 1963, visited the settings of literary works all over Japan. It has been broadcast for 44 years and has a total of 2,279 episodes. The program was not only sold and broadcast overseas, but also obtained material from China in 1982. In 1975, Tokai TV's documentary Showa 49 Spring Osawa Village won the Art Festival Grand Prize, and was the first work of Tokai TV to do so. In 1982, Tokai TV became the first western TV station to be allowed to cover the Baikal-Amur railway. The documentary The Disappearing Village (消える村), recording the changes in the lives of residents in the flooded area of Tokuyama Reservoir, was affirmed by the 25th Anniversary Special Award of the Galaxy Awards. In 1990, the documentary film tracking a 10,000-yen banknote (SY660000H) produced by Tokai TV won the Excellence Award in the TV Entertainment Department of the People's Liberation Association. The 2003 documentary Papa is Edison (とうちゃんはエジソン) about Kato Yuanzhong won the Galaxy Award and the FNS Documentary Award this year. It was the first time that Tokai TV won the Galaxy Award Grand Prize.
From Wikipedia’s article on Tōkai Television Broadcasting, shared under CC BY-SA 4.0.4