Private company
Tru Kids, Inc.
Logo: Tru Kids, Public domain, via Wikimedia Commons3
American business that owned the Toys "R" Us and Babies "R" Us brands
Tru Kids, Inc. (; doing business as Tru Kids Brands) is an American retail and licensing company, established on January 20, 2019, after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- Industryretail1
- HeadquartersParsippany-Troy Hills1
- Websitewww.trukidsbrands.com
- Legal formprivately held company1
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Tru Kids, Inc. (; doing business as Tru Kids Brands) is an American retail and licensing company, established on January 20, 2019, after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.2
Corporate structure
Tru Kids, Inc. sits at the top of its group. 3 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
- Tru Kids, Inc. Parsippany-Troy Hills
- Babies "R" Us Subsidiary
- Toys "R" Us Subsidiary ยท United States
Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Subsidiaries and ownership
Subsidiaries
- Babies "R" Us
- Toys "R" Us
Divisions
- Toys "R" Us
From Wikidata.1
Acquisitions
- 2019Acquired Babies "R" Us1
- Succeeded Toys "R" Us1
Timeline
- Feb 2019Founded Founded1
Links
- Websitewww.trukidsbrands.com1
- WikipediaTru Kids
- WikidataQ62268203
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataTru Kids, Inc. on Wikidata
- 2WikipediaTru Kids, Inc. on Wikipedia
- 3Wikimedia CommonsTru Kids, Inc. logo by Tru Kids, Public domain