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ULTA on Nasdaq

Ulta Beauty

Logo: Ulta Beauty, Public domain, via Wikimedia Commons6

American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Nearly every Ulta Beauty store features a full-service salon.3 Wikipedia text CC BY-SA 4.0

$593.24 down 16.00 (2.63%)Price as of Oct 16, 2026 at 19:58 UTC

Last updated Oct 21, 2026.

Overview

$12.4BRevenue, fiscal 20267
$1.2BNet income, fiscal 20267
1990Founded1

Compare with Bath & Body Works, Petco Health & Wellness Company, Inc. or Sally Beauty Holdings, or pick any stock.

  • TickerULTA on Nasdaq1
  • Industrycosmetics industry1
  • HeadquartersBolingbrook1
  • Websitewww.ulta.com
  • Legal formstate-owned enterprise1
  • Business address1000 Remington Blvd, Suite 120, Bolingbrook, Il 604408
  • Filer categoryLarge accelerated filer8
  • LEI529900CIV6HN8M28YM824
  • StatusActive4
  • LEI statusLapsed (not renewed)4
  • Registered addressc/o The Prentice-Hall Corporation Systems, Inc., 251 Little Falls Drive, 19808 Wilmington, United States4
  • Registered withDivision of Corporations, Department of State, 62517854

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Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Nearly every Ulta Beauty store features a full-service salon.3

Financials

From the company’s reports to the SEC. Every number links to the filing it came from.

Key numbers, fiscal 2026

39.1%Gross margin7
12.4%Operating margin7
9.3%Net margin7
9.7%Revenue growth, 20267
41.1%Return on equity7
$1.1BFree cash flow7

Where the money goes

Where each dollar of revenue went, fiscal 2026

  • Cost of revenue61¢$7.5B
  • Selling, general and admin27¢$3.3B
  • Income tax3¢$373.9M
  • Profit9¢$1.2B

Out of $12.4B in revenue.7

Where each dollar of operating cash went, fiscal 2026

  • Capital spending29¢$434.8M
  • Share buybacks60¢$901.4M
  • Kept or used elsewhere11¢$166.6M

Out of $1.5B of cash from operations.7

Financial statements

Revenue11121314157$12.4B in 2026+85% since 2019
0$5.0B$10.0B$15.0B2019: $6.7B$6.7B20192020: $7.4B$7.4B2020+10%2021: $6.2B$6.2B2021−17%2022: $8.6B$8.6B2022+40%2023: $10.2B$10.2B2023+18%2024: $11.2B$11.2B2024+10%2025: $11.3B$11.3B2025+1%2026: $12.4B$12.4B2026+10%
Gross profit11121314157$4.8B in 2026+101% since 2019
0$2.0B$4.0B$6.0B2019: $2.4B$2.4B20192020: $2.7B$2.7B2020+11%2021: $1.9B$1.9B2021−27%2022: $3.4B$3.4B2022+73%2023: $4.0B$4.0B2023+20%2024: $4.4B$4.4B2024+8%2025: $4.4B$4.4B2025+0%2026: $4.8B$4.8B2026+10%
Operating income11121314157$1.5B in 2026+79% since 2019
0$500.0M$1.0B$1.5B$2.0B2019: $854.1M$854.1M20192020: $901.1M$901.1M2020+6%2021: $236.8M$236.8M2021−74%2022: $1.3B$1.3B2022+448%2023: $1.6B$1.6B2023+26%2024: $1.7B$1.7B2024+2%2025: $1.6B$1.6B2025−7%2026: $1.5B$1.5B2026−2%
Net income11121314157$1.2B in 2026+75% since 2019
0$500.0M$1.0B$1.5B2019: $658.6M$658.6M20192020: $705.9M$705.9M2020+7%2021: $175.8M$175.8M2021−75%2022: $985.8M$985.8M2022+461%2023: $1.2B$1.2B2023+26%2024: $1.3B$1.3B2024+4%2025: $1.2B$1.2B2025−7%2026: $1.2B$1.2B2026−4%

Every line of the income statement as filed: the last 3 fiscal years, latest first.7

Period ending2026-01-312025-01-312024-01-31
Net sales$12.4B$11.3B$11.2B
Cost of sales$7.5B$6.9B$6.8B
Gross profit$4.8B$4.4B$4.4B
Selling, general and administrative expenses$3.3B$2.8B$2.7B
Pre-opening expenses$15.8M$13.7M$8.5M
Operating income$1.5B$1.6B$1.7B
Interest expense (income), net$1.8M-$15.1M-$17.6M
Income before income taxes and equity net loss of affiliate$1.5B$1.6B$1.7B
Income tax expense$373.9M$378.9M$404.6M
Income before equity net loss of affiliate$1.2B$1.2B$1.3B
Equity net loss of affiliate$3.9M
Net income$1.2B$1.2B$1.3B
Basic$25.72$25.44$26.18
Diluted$25.64$25.34$26.03
Basic44.8M shares47.2M shares49.3M shares
Diluted45.0M shares47.4M shares49.6M shares

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Corporate structure

Ulta Beauty sits at the top of its group. 6 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Major holders of Ulta Beauty

  • Ulta Beauty Bolingbrook, Illinois, United States
    • Ulta Beauty Cosmetics, LLC Subsidiary · Florida, United States
    • Ulta Beauty Credit Services Corporation Subsidiary · Delaware, United States
    • Ulta Beauty Distribution, LLC Subsidiary · Delaware, United States
    • Ulta Inc. Subsidiary · Delaware, United States
    • Ulta Salon, Cosmetics & Fragrance, Inc. Subsidiary · Delaware, United States

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); subsidiaries listed in Exhibit 21 of annual reports filed with the SEC; major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

What it owns

What Ulta Beauty reports owning in its annual reports to the SEC: buildings, land and equipment, real estate and locations, investments, intangible assets and inventory, at the end of its latest fiscal year and a year before.

Property and equipment

ItemLatestA year beforeChange
Property and equipment, before depreciation$3.8B7 Jan 31, 2026$3.4B7 Feb 1, 2025+13.4%
Accumulated depreciation$2.4B7 Jan 31, 2026$2.2B7 Feb 1, 2025+12.0%
Property and equipment, net$1.4B7 Jan 31, 2026$1.2B7 Feb 1, 2025+15.7%
Operating-lease assets (leased space)$1.8B7 Jan 31, 2026$1.6B7 Feb 1, 2025+12.6%

Investments

ItemLatestA year beforeChange
Cash and cash equivalents$424.2M7 Jan 31, 2026$703.2M7 Feb 1, 2025−39.7%
Marketable securities, current$70.0M7 Jan 31, 2026$110.0M11 Feb 1, 2020−36.4%

Intangibles and goodwill

ItemLatestA year beforeChange
Goodwill$226.4M7 Jan 31, 2026$10.9M7 Feb 1, 2025+1983.0%
Indefinite-lived intangibles (excluding goodwill)$203.3M7 Jan 31, 2026
Accumulated amortization-$5.5M7 Jan 31, 2026-$5.3M7 Feb 1, 2025−3.8%
Finite-lived intangibles, net$204.0K15 Feb 1, 2025$510.0K14 Feb 3, 2024−60.0%

Inventory

ItemLatestA year beforeChange
Finished goods$2.2B7 Jan 31, 2026$2.0B7 Feb 1, 2025+10.8%

Properties, in its own words

All of our retail stores, distribution centers, fast fulfillment center, market fulfillment centers, and corporate offices are leased or subleased.

Retail stores

The rest of Item 2

Our retail stores are predominantly located in convenient, high-traffic locations such as power centers. Our typical store is approximately 10,000 square feet, including approximately 950 square feet dedicated to our full-service salon. Most of our retail store leases provide for a fixed minimum annual rent and generally have a 10-year initial term with options for two or three extension periods of five years each, exercisable at our option.

We also operate retail stores through Space NK in the United Kingdom (“U.K.”) and Ireland. A typical Space NK store is approximately 2,000 square feet. Most Space NK retail store leases provide for a fixed minimum annual rent and generally have a 10-year initial term.

As of January 31, 2026, we operated 1,591 retail stores, as shown in the table below:

Location · Number of stores

United States · 1,505

International (Company-operated) · 86

Total · 1,591

Distribution centers, fast fulfillment center, and market fulfillment centers

Our standard distribution center (“DC”), fast fulfillment center (“FFC”), and market fulfilment center (“MFC”) lease provides for a fixed minimum annual rent and generally has a 10- or 15-year initial term with three or four renewal options with terms of five years each. The general location, approximate size, and lease expiration date for each DC, FFC, and MFC at January 31, 2026, are set forth below:

Approximate · Lease Expiration

Location · Type · Square Feet · Date

Bolingbrook, Illinois · MFC · 321,132 · July 31, 2033

Chambersburg, Pennsylvania · DC · 503,605 · June 30, 2027

Dallas, Texas · DC · 670,680 · July 31, 2031

Fresno, California · DC · 670,680 · July 31, 2028

Greenwood, Indiana · DC · 670,680 · July 31, 2030

Greer, South Carolina · MFC · 303,580 · May 31, 2033

Jacksonville, Florida · FFC · 203,463 · September 30, 2029

Perivale, U.K. (Space NK) · DC · 69,310 · October 13, 2031

Corporate offices

Our principal executive office is in Bolingbrook, Illinois. The corporate office is approximately 362,000 square feet with lease terms expiring in 2028. Additionally, we have a satellite corporate office in Chicago, Illinois. The Chicago office is approximately 23,000 square feet with lease expiration in 2026. We also operate a corporate office in London, U.K., which is approximately 8,000 square feet with a lease expiration in 2027.

Item 2 of the 10-K filed Mar 26, 2026.19

The story

Ulta was founded by Richard E. George, the former president of Osco Drug, Inc., and Terry Hanson. George left Osco in 1989 to develop a business plan for a retailer that would offer beauty products at different price levels. Other Osco executives joined George and Hanson in the business and raised $11.5 million in venture capital. Founded in 1990, the company was initially called Ulta3 to suggest a third option for consumers to purchase beauty products, beyond a drugstore or department store. Upon its launch, the brand opened five brick and mortar locations in the suburbs of Chicago. The name Ulta3 came from the idea to sell multiple types of beauty products in the same store. The first of the locations opened at High Point Centre in Lombard, Illinois in early October 1990. The name was changed from Ulta3 to Ulta at the end of 1999.

On October 25, 2007, the company became publicly traded on the NASDAQ.

In 2008, Ulta also opened a second distribution center in Phoenix, Arizona.

In 2020, before the COVID-19 pandemic there were 44,000 employees. By 2021, Ulta employed approximately 37,000 people. In 2024, company employment rose to 58,000 employees.

Corporate governance

George left Ulta in 1995, and Hanson became the company's chief executive officer (CEO). In December 1999, Lyn Kirby became the president and CEO and Charles "Rick" Weber became senior executive vice president, chief operating officer (COO) and Chief Financial Officer (CFO).

In 2010, Carl "Chuck" Rubin was appointed as chief operating officer, president, and as a member of the board of directors.

On June 24, 2013, it was announced that Mary Dillon would be appointed as CEO and a member of the board of directors, effective July 1, 2013. Dillon was previously the chief of U.S. Cellular and a senior executive at McDonald's and PepsiCo.

On January 6, 2025, Dave Kimbell announced his retirement as CEO of Ulta Beauty effective immediately. Dave Kimbell was succeeded as CEO by Kecia Steelman, who was previously the company’s chief operating officer. The same month, Amiee Bayer-Thomas was named chief retail officer.

Read the full text

In June of the same year, Chris Lialios was appointed as chief financial officer (CFO). Also in June 2025, Lauren Brindley was named chief merchandising and digital officer.

From Wikipedia’s article on Ulta Beauty, shared under CC BY-SA 4.0.9

Leadership

Who has led Ulta Beauty, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Lynelle P. Kirby2007–2010
  2. Carl Rubin2012
  3. Dennis K. Eck2013
  4. Mary N. Dillon2013–2021
  5. Kecia Steelman2025–now

President

  1. Carl Rubin2012
  2. Kecia Steelman2023–now

Chief financial officer

  1. Gregg R. Bodnar2007–2012
  2. Bruce L. Hartman2012
  3. Scott M. Settersten2012–2024
  4. Paula M. Oyibo2024–2025
  5. Christopher Lialios2025
  6. Christopher Delorefice2025–now

Chief operating officer

  1. Bruce E. Barkus2007
  2. Carl Rubin2010–2011
  3. Kecia Steelman2021–2024
1995200020052010201520202025
Board members and other officers (37)

Products and brands

Locations

As of January 31, 2026, Ulta Beauty operated 1,591 stores worldwide, including 1,505 Ulta Beauty stores in the United States and 86 Space NK stores in the United Kingdom and Ireland. The company also expanded internationally through a joint venture in Mexico with Grupo Axo and a franchise partnership in the Middle East with Alshaya Group.

In 2025, Ulta Beauty launched their first store outside the United States, in The Avenues Mall, Kuwait. The company also announced their expansion into the Mexican market through a joint venture with the retail group Axo. This decision was part of the company's long-term growth strategy, following an evaluation that identified Mexico's beauty market as a sector with significant growth potential. The initial phase of this expansion included plans to open stores in Mexico City and Guadalajara, and aimed to introduce the brand to key urban centers.

Operations

Ulta Beauty offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics, Kylie Cosmetics, and ColourPop Cosmetics.

Ulta Beauty sales were $713.8 million for the first quarter ending in May 2014. At the end of the second quarter ending in August 2014, Ulta Beauty reported that total sales increased by 22.2% and comparable store sales increased 9.8%.

Read the full text

In 2019, Ulta had stores in 48 states. A majority of Ulta Beauty stores are located in the East Coast region and in California.

The same year, Ulta joined the 15 Percent Pledge, which dedicated more store shelf space to Black-owned businesses.

In 2020, Ulta Beauty announced a partnership with Credo Beauty to introduce a Credo-curated clean beauty collection in 100 Ulta stores and on Ulta.com.

In 2022, Ulta collaborated with Allure, bringing a collection of 25,000 products to Allure’s online and brick-and-mortar stores. The collaboration ran from July to September 2022 and included brands such as Fenty Beauty, Drybar, Olaplex, Tula, The Ordinary, Peter Thomas Roth, CosRX, NYX, Morphe, and Beekman 1802 selected by Ulta's merchandising team.

On January 1, 2024, Ulta Beauty began construction to move out from their original distribution center located in Romeoville, IL 888-FFC to their new Bolingbrook, IL 871-MFC building & began operations on August 5, 2024.

Target partnership

In August 2021, the retail chain Target started selling Ulta's products. By 2025, there were 600 Target locations selling Ulta products, 200 short of their mutual goal. Following the failure to meet projected goals, Ulta Beauty and Target Corporation formally announced that they were ending their partnership in August 2025. The two companies mutually agreed to not renew their agreement for the coming year, meaning the Ulta Beauty at Target experience would end in August 2026. Ulta Beauty products were still available in Target stores and online until the end of the agreement.

From Wikipedia’s article on Ulta Beauty, shared under CC BY-SA 4.0.9

Subsidiaries and ownership

Subsidiaries (Exhibit 21)

  • Ulta Beauty Cosmetics, LLC Florida10
  • Ulta Beauty Credit Services Corporation Delaware10
  • Ulta Beauty Distribution, LLC Delaware10
  • Ulta Inc. Delaware10
  • Ulta Salon, Cosmetics & Fragrance, Inc. Delaware10

The subsidiaries the company lists in Exhibit 21 of its annual report, as filed.

Former names

  • Ulta Salon, Cosmetics & Fragrance, Inc.Jul 6, 2007 to Dec 1, 20168

Timeline

  1. Aug 27, 20268-K Results of operations68
  2. Aug 17, 20268-K Executive or director change; Other events69
  3. Jul 14, 20268-K Executive or director change; Regulation FD disclosure70
  4. Jun 9, 20268-K Executive or director change; Bylaws or fiscal year changed; Shareholder vote71
  5. Jun 2, 20268-K Results of operations72
  6. Mar 12, 20268-K Results of operations73
  7. Dec 18, 20258-K Executive or director change74
  8. Dec 4, 20258-K Results of operations75
  9. Oct 16, 20258-K Executive or director change; Other events76
  10. Aug 28, 20258-K Results of operations77
  11. Aug 21, 20258-K Executive or director change; Other events78
  12. Aug 14, 20258-K Other events79
  13. Mar 18, 2025New chief executive Kecia Steelman becomes CEO20
  14. Jul 3, 2013New chief executive Mary N. Dillon becomes CEO22
  15. Mar 21, 2013New chief executive Dennis K. Eck becomes CEO21
  16. Jan 3, 2012New chief executive Carl Rubin becomes CEO23
  17. Oct 24, 2007New chief executive Lynelle P. Kirby becomes CEO24
  18. 2007Went public Listed on NASDAQ1
  19. 1990Founded Founded1

Calendar

Coming up

  1. Dec 3, 2026Reports results for the quarter ending Oct/2026 A year earlier it reported $5.14 a share, on Dec 4, 2025.80

When it reported results

  1. Aug 27, 2026Reported quarterly or annual results68
  2. Jun 2, 2026Reported quarterly or annual results72
  3. Mar 12, 2026Reported quarterly or annual results73
  4. Dec 4, 2025Reported quarterly or annual results75
  5. Aug 28, 2025Reported quarterly or annual results77
  6. May 29, 2025Reported quarterly or annual results81
  7. Mar 13, 2025Reported quarterly or annual results82
  8. Dec 5, 2024Reported quarterly or annual results83

Upcoming dates from Nasdaq's calendar; past results from the company's 8-K filings (Item 2.02). The full markets calendar

Filings

278 filings to the SEC since October 2021: 5 annual reports, 15 quarterly reports, 43 major events, 159 insider forms, 14 large holders, 42 other. The latest 20:

  1. Sep 21, 20264 EDGAR
  2. Sep 17, 2026144 EDGAR
  3. Sep 14, 20264 EDGAR
  4. Sep 11, 2026144 EDGAR
  5. Sep 3, 20264 EDGAR
  6. Sep 2, 20264 EDGAR
  7. Sep 2, 20263 EDGAR
  8. Aug 27, 202610-Q EDGAR
  9. Aug 27, 20268-K EDGAR
  10. Aug 17, 20268-K EDGAR
  11. Aug 4, 2026SCHEDULE 13G EDGAR
  12. Jul 14, 20268-K EDGAR
  13. Jun 16, 20264 EDGAR
  14. Jun 15, 2026144 EDGAR
  15. Jun 11, 20264 EDGAR
  16. Jun 11, 20264 EDGAR
  17. Jun 11, 20264 EDGAR
  18. Jun 11, 20264 EDGAR
  19. Jun 11, 20264 EDGAR
  20. Jun 11, 20264 EDGAR

The 278 filings since October 2021 can be filtered by form type and year here when JavaScript is on.

Every filing from the last five years, summarized. The full record is on SEC EDGAR.

Insider trades

35 open-market trades by officers, directors and large owners since October 2021: 1 buys and 34 sales. Grants, option exercises and gifts are left out.

DateWhoTradeSharesPriceValueFiling
Sep 17, 2026Steelman KeciaPresident and CEOSale2,000$545.88$1.1MForm 4
Sep 11, 2026Nagler LornaDirectorSale600$537.31$322.4KForm 4
Jun 15, 2026MRKONIC GEORGE R JRDirectorSale383$475.84$182.2KForm 4
Apr 7, 2026MRKONIC GEORGE R JRDirectorSale452$539.29$243.8KForm 4
Sep 4, 2025Smith Mike C.DirectorSale500$528.43$264.2KForm 4
Apr 1, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale902$369.16$333.0KForm 4
Mar 20, 2025Steelman KeciaPresident and CEOBuy1,440$346.89$499.5KForm 4
Jul 2, 2024Halligan Catherine AnnDirectorSale100$390.08$39.0KForm 4
Jun 25, 2024Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale650$388.68$252.6KForm 4
Jun 4, 2024MRKONIC GEORGE R JRDirectorSale397$389.34$154.6KForm 4
Mar 19, 2024Steelman KeciaPresident and CEOSale20,950$526.39$11.0MForm 4
Mar 19, 2024Ryan Anita JaneChief Human Resources OfficerSale3,102$525.25$1.6MForm 4
Mar 19, 2024Halligan Catherine AnnDirectorSale500$526.26$263.1KForm 4
Dec 13, 2023Nagler LornaDirectorSale500$488.18$244.1KForm 4
Dec 12, 2023Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale1,804$490.02$884.0KForm 4
Jun 15, 2023Halligan Catherine AnnDirectorSale400$450.00$180.0KForm 4
Jun 5, 2023MRKONIC GEORGE R JRDirectorSale393$421.30$165.6KForm 4
Apr 3, 2023Ryan Anita JaneChief Human Resources OfficerSale1,255$544.69$683.6KForm 4
Mar 31, 2023Nagler LornaDirectorSale1,200$541.12$649.3KForm 4
Mar 20, 2023Caro Jodi JGC, Chief Risk & Compl. Ofc.Sale4,500$506.65$2.3MForm 4

All 35 trades can be filtered by person here when JavaScript is on.

From Forms 4 filed with the SEC.

Major holders

Investors who own more than 5% of the shares must tell the SEC: a 13D if they may seek to influence the company, a 13G if they hold passively.

Held by these funds

The largest holders among investment managers' 13F reports for the quarter ending Jun 30, 2026, the top 25 of 100. Change is in shares since the quarter before.

FundSharesValueShare of the fundChange
BlackRock, Inc.4,026,148$1.8B0.0%−39,662
Vanguard Capital Management LLC2,845,585$1.3B0.0%−38,830
Sanders Capital, LLC2,460,969$1.1B1.1%+552,830
State Street Corp2,024,623$913.1M0.0%+22,036
Vanguard Portfolio Management LLC1,942,423$876.0M0.0%−17,619
Geode Capital Management, LLC1,234,304$555.3M0.0%−38,323
Morgan Stanley1,041,675$469.8M0.0%−78,369
Franklin Resources Inc848,855$382.8M0.1%+220,315
Norges Bank785,165$354.1M0.0%New
Invesco Ltd.698,218$314.9M0.0%−39,939
Goldman Sachs Group Inc638,734$288.1M0.0%+144,111
Northern Trust Corp582,650$262.8M0.0%+23,755
Bank Of America Corp /de/576,949$260.2M0.0%−21,155
Amundi544,686$245.6M0.1%+68,205
Alyeska Investment Group, L.P.538,961$243.1M0.6%+66,289
Dimensional Fund Advisors LP518,078$233.7M0.0%+24,869
Swedbank AB517,865$233.5M0.2%−15,790
UBS Group AG442,344$199.5M0.0%+159,653
Jpmorgan Chase & Co412,540$189.4M0.0%−692,133
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC388,586$175.2M0.0%−4,295
Charles Schwab Investment Management Inc366,570$165.3M0.0%+18,293
Aqr Capital Management LLC362,413$163.4M0.1%−142,344
Legal & General Group Plc358,331$161.6M0.0%+7,566
TD Asset Management Inc307,100$138.5M0.1%−15,301
Alecta Tjanstepension Omsesidigt286,505$129.1M0.5%+64,000

13F reports cover disclosed long positions in U.S. stocks only.

Members of Congress who traded it

16 trades disclosed by members of Congress. “Vs S&P since” is the stock’s change since the trade minus the S&P 500’s.

DateMemberTradeAmountVs S&P sinceFiling
Mar 19, 2026Maria Elvira SalazarRepublican, HouseBuy$15,001 - $50,000−2.9%Report
Dec 11, 2025Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+9.3%Report
Sep 23, 2025Val T. HoyleDemocratic, HouseSale$1,001 - $15,000+0.2%Report
Aug 14, 2024Greg LandsmanDemocratic, HouseSale$1,001 - $15,000−43.2%Report
May 29, 2024Greg LandsmanDemocratic, HouseBuy$15,001 - $50,000+14.4%Report
Nov 13, 2023Michael GuestRepublican, HouseBuy$1,001 - $15,000−19.3%Report
Sep 8, 2023Lois FrankelDemocratic, HouseSale$1,001 - $15,000+26.0%Report
Aug 22, 2023Dan SullivanRepublican, SenateSale$1,001 - $15,000+34.7%Report
Mar 17, 2023Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+77.6%Report
Mar 16, 2023Lois FrankelDemocratic, HousePartial sale$1,001 - $15,000+76.3%Report
Jan 10, 2023Dan SullivanRepublican, SenatePartial sale$1,001 - $15,000+72.9%Report
Sep 20, 2022Dan NewhouseRepublican, HousePartial sale$1,001 - $15,000+54.7%Report
Aug 5, 2022John R. CurtisRepublican, HouseSale$1,001 - $15,000+25.4%Report
Mar 8, 2022Dan NewhouseRepublican, HouseBuy$1,001 - $15,000−15.7%Report
Jun 23, 2020Susie LeeDemocratic, HouseSale$1,001 - $15,000−47.4%Report
May 8, 2020Susie LeeDemocratic, HouseBuy$1,001 - $15,000+0.9%Report

Members report amounts as ranges, not exact figures. Returns are price-only (no dividends).

SEC filer profile

How Ulta Beauty is registered with the Securities and Exchange Commission, from its EDGAR record and the cover page of its latest annual report.

  • Name on EDGARUlta Beauty, Inc.2
  • CIK0001403568
  • Employer ID (EIN)38-402226819
  • Filer statusLarge accelerated filer not an emerging growth company; not a smaller reporting company; not a shell company19
  • Incorporated inDelaware19
  • Fiscal year endsJanuary 302
  • Industry code (SIC)5990 Retail-Retail Stores, NEC2
  • SEC reviewing officeOffice of Trade & Services, Division of Corporation Finance2
  • Business address1000 Remington Blvd, Suite 120, Bolingbrook, IL 604402
  • Phone630-410-48002
  • Shares outstanding42,757,471 as of Aug 24, 202617
  • Public float$16.9B as of Aug 1, 202519
  • AuditorErnst & Young LLP, Chicago, Illinois PCAOB ID 42; it also attests to the company’s internal control over financial reporting19
  • On EDGAR sinceJul 6, 20072
  • Filings1,070 in all: 4 (564), 8-K (172), 10-Q (57), 3 (47), SC 13G/A (44), 144 (20), 10-K (19), DEF 14A (19)2
    All 38 form types

    UPLOAD (18), DEFA14A (16), SC 13G (16), CORRESP (14), ARS (10), S-1/A (8), 4/A (4), 5 (4), SCHEDULE 13G (4), 3/A (3), 8-K/A (3), S-8 (3), S-8 POS (3), 424B3 (2), 424B5 (2), PRE 14A (2), S-3ASR (2), SCHEDULE 13G/A (2), 15-12B (1), 25-NSE (1), 424B1 (1), 8-A12B (1), 8-A12B/A (1), 8-K12B (1), CERTNAS (1), CT ORDER (1), EFFECT (1), POS AM (1), PRER14A (1), S-1 (1)

  • Latest filingsAnnual report (10-K) Mar 26, 2026
    Quarterly report (10-Q) Aug 27, 2026
    Proxy statement (DEF 14A) Apr 22, 2026
    Latest 8-K (8-K) Aug 27, 2026

Securities registered for trading

ClassSymbolExchange
Common stock, par value $0.01 per shareULTANASDAQ

From the cover page of the 10-K filed Mar 26, 2026 (Section 12(b) of the Exchange Act).19

Risk factors and legal proceedings

The risks Ulta Beauty names in Item 1A of its 10-K filed Mar 26, 2026: 31 risks under these headings, as written.19

  • Economic, Market, and Other External Risks
  • Macroeconomic conditions could have a material adverse impact on our business, financial condition, profitability, and cash flows.
  • We may be unable to compete effectively in our highly competitive markets.
  • Epidemics, pandemics, natural disasters, conflicts, or other catastrophes or crises could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • Climate change could adversely impact our business operations and/or our supply chain.
  • Business, Operational, and Strategic Risks
  • Our comparable sales and quarterly financial performance may fluctuate due to seasonality and other factors outside of our control, which could result in a decline in the price of our common stock.
  • If we are not successful in managing our inventory balances, our sales may decline and our results of operations may be negatively affected.
  • If we are unable to gauge beauty trends and react to changing consumer preferences in a timely manner, our sales may decrease.
  • The development and use or misuse of AI or the failure to use AI present risks and challenges that may negatively affect our business.
  • Any significant interruption in the operations of our distribution, fast fulfillment, and market fulfillment centers could disrupt our ability to deliver merchandise to our stores and guests in a timely manner, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • If we fail to retain our existing senior management team or attract qualified new personnel at all levels, such failure could have a material adverse effect on our business, financial condition, profitability, and cash flows.
The other 21 risks
  • Our e-commerce platform exposes us to certain additional risks which could adversely affect our results of operations.
  • If our marketing, advertising, and promotional programs are unsuccessful, our results of operations and financial condition could be adversely affected.
  • The capacity of our distribution and order fulfillment infrastructure and the performance of our distribution centers, fast fulfillment center, and market fulfillment centers may not be adequate to support our future growth, which could prevent the successful implementation of these plans or cause us to incur excess costs to expand this infrastructure, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • Increased costs or interruption in our third-party vendors’ overseas sourcing operations could disrupt production, shipment, or receipt of some of our merchandise, which could result in lost sales and could increase our costs.
  • An inability to execute our real estate growth and optimization strategy could affect our financial results.
  • Expanding into international markets exposes us to additional risks.
  • Harm to our reputation could adversely impact our ability to attract and retain guests, associates, vendors, and/or other partners.
  • If we are unable to protect against inventory shrink, our results of operations and financial condition could be adversely affected.
  • Our private label brand merchandise exposes us to various risks generally encountered by companies that source, manufacture, market, and retail exclusive private label brand merchandise.
  • We may not realize the anticipated benefits of acquisitions, joint ventures, and partnerships, or these benefits may take longer to realize than expected.
  • Our secured revolving credit facility contains certain restrictive covenants that could limit our operational flexibility, including our ability to open stores.
  • Our stock repurchase programs could affect the price of our common stock and may be suspended or terminated at any time, which may result in a decrease in the trading price of our common stock.
  • Information Security, Cybersecurity, Data Privacy, Regulatory, and Legal Risks
  • We are subject to risks relating to our information technology systems, and any failure to adequately protect our critical information technology systems, successfully upgrade our information technology systems, or any material disruption of our information systems could negatively impact financial results and materially adversely affect our business operations, particularly during the holiday season.
  • Cybersecurity or information security breaches and other disruptions could compromise our information, result in the unauthorized disclosure of confidential guest, employee, Company, and/or business partner information, damage our reputation, and expose us to liability, which could negatively impact our business.
  • Failure to maintain satisfactory compliance with applicable privacy and data protection laws and regulations may subject us to negative financial consequences, including civil or criminal penalties, and harm our brand and reputation.
  • We, as well as our vendors, are subject to numerous laws and regulations that could require us to modify our current business practices and incur increased costs, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • Our associates or others may engage in misconduct or other improper activities, including noncompliance with our policies and procedures.
  • Litigation and other legal or regulatory proceedings or claims and the outcome of such litigation, proceedings, or claims, including possible fines and penalties, could have a material adverse effect on our business and any loss contingency accruals may not be adequate to cover actual losses.
  • If our manufacturers are unable to produce products manufactured uniquely for Ulta Beauty, including Ulta Beauty Collection and Ulta Beauty branded gifts with purchase and other promotional products, consistent with applicable regulatory requirements, we could suffer lost sales and be required to take costly corrective action, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • If we are unable to protect our intellectual property rights and our brand name, our brand and reputation could be harmed, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.
  • Our Ulta Beauty branded products and salon services may cause unexpected and undesirable side effects that could result in their discontinuance or expose us to lawsuits, either of which could result in unexpected costs and damage to our reputation, which could have a material adverse effect on our business, financial condition, profitability, and cash flows.

Legal proceedings

See Note 10 to our consolidated financial statements, “Commitments and contingencies - General litigation,” for information on legal proceedings.

The opening of Item 3, Legal Proceedings.19

Sources

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